Market Intelligence & Strategy Manager
Taylor Morrison, Charlotte, NC, United States
Job Description Summary
As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.
Job Details
Evaluation and Recommendations on existing Community Positioning
Monthly completion and assessment of resale data
Regular field work including shopping competition (collect front‑line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
Experience in selected primary research including focus groups & survey creation/administration
Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
Monthly positioning reviews with Division President and Ops team
Evaluation and recommendations on future Community Positioning
Fieldwork – perform site and competitive evaluations
CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
Community design, floor plans, specifications that culminate in Pace and Price forecasts
Resale analysis completion and discussion with Division President and Ops team
Portfolio Investment Committee (PIC) submittal reports: finding data, pulling together the business case of the benefits of purchasing the property and identifying the customers
Consumer Group wants/needs identified through focus groups – conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development, programming guide and actively participate in charrette process
Assist with new product development – provide consumer feedback
Strategic Plan Development and Evaluations
Coordinate with Division President and Ops team on both short‑ and long‑term strategic initiatives
Gather, analyze, and communicate both macro and micro‑level market
Assess market opportunities for growth strategy (combine key components of Macro Market data and communicate implications)
Assess Consumer Group sizes and changes, sub‑markets and competitive supply and identify opportunities (Opportunity Matrix)
Communicate key findings as appropriate with local division management teams
Assist Division Presidents with the Final Strategic Plan Presentation
Provide support for the completion of the Corporate Workbook
Perform other duties as assigned
Sound Like You? You might be just who we’re looking for if you have…
Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
Highly proficient in Excel, Word and PowerPoint
Very strong written and verbal communication skills
Experience with housing database tools is a plus, but not required
Market knowledge of Charlotte, NC, surrounding cites as well as Greenville, SC is highly desired
FLSA Status Exempt
Will Have Responsibilities Such As
Interviewing, selecting, and training employees
Setting rates of pay and hours of work
Appraising productivity; handling employee grievances or complaints, or disciplining employees
Determining work techniques
Planning the work
Apportioning work among employees
Determining the types of equipment to be used in performing work, or materials needed
Planning budgets for work
Monitoring work for legal or regulatory compliance
Providing for safety and security of the workplace
Essential Functions
Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face‑to‑face conversations with customers, co‑workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle if applicable
Comply with company policies and procedures
Physical Demands
Must be able to remain in a stationary position up to 50% of the time
The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement
Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.
Benefits Of Working With Taylor Morrison We are looking for dedicated professionals that share our values of putting the customer – and their needs – first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full‑time employees an extensive benefits package, to include:
Competitive Compensation
Health Care – Medical/Dental/Visio n/Prescription Drug Coverage
401(k) with Company Matching Contributions
Flexible Spending Accounts
Disability Programs
Employee & Dependent Life Insurance
Vacation & Company Holidays
Tuition Reimbursement
Employee Home Purchase Rebate Program
Home Mortgage Program
Employee Assistance Program (EAP)
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Job Details
Evaluation and Recommendations on existing Community Positioning
Monthly completion and assessment of resale data
Regular field work including shopping competition (collect front‑line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
Experience in selected primary research including focus groups & survey creation/administration
Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
Monthly positioning reviews with Division President and Ops team
Evaluation and recommendations on future Community Positioning
Fieldwork – perform site and competitive evaluations
CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
Community design, floor plans, specifications that culminate in Pace and Price forecasts
Resale analysis completion and discussion with Division President and Ops team
Portfolio Investment Committee (PIC) submittal reports: finding data, pulling together the business case of the benefits of purchasing the property and identifying the customers
Consumer Group wants/needs identified through focus groups – conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development, programming guide and actively participate in charrette process
Assist with new product development – provide consumer feedback
Strategic Plan Development and Evaluations
Coordinate with Division President and Ops team on both short‑ and long‑term strategic initiatives
Gather, analyze, and communicate both macro and micro‑level market
Assess market opportunities for growth strategy (combine key components of Macro Market data and communicate implications)
Assess Consumer Group sizes and changes, sub‑markets and competitive supply and identify opportunities (Opportunity Matrix)
Communicate key findings as appropriate with local division management teams
Assist Division Presidents with the Final Strategic Plan Presentation
Provide support for the completion of the Corporate Workbook
Perform other duties as assigned
Sound Like You? You might be just who we’re looking for if you have…
Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
Highly proficient in Excel, Word and PowerPoint
Very strong written and verbal communication skills
Experience with housing database tools is a plus, but not required
Market knowledge of Charlotte, NC, surrounding cites as well as Greenville, SC is highly desired
FLSA Status Exempt
Will Have Responsibilities Such As
Interviewing, selecting, and training employees
Setting rates of pay and hours of work
Appraising productivity; handling employee grievances or complaints, or disciplining employees
Determining work techniques
Planning the work
Apportioning work among employees
Determining the types of equipment to be used in performing work, or materials needed
Planning budgets for work
Monitoring work for legal or regulatory compliance
Providing for safety and security of the workplace
Essential Functions
Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face‑to‑face conversations with customers, co‑workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle if applicable
Comply with company policies and procedures
Physical Demands
Must be able to remain in a stationary position up to 50% of the time
The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement
Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.
Benefits Of Working With Taylor Morrison We are looking for dedicated professionals that share our values of putting the customer – and their needs – first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full‑time employees an extensive benefits package, to include:
Competitive Compensation
Health Care – Medical/Dental/Visio n/Prescription Drug Coverage
401(k) with Company Matching Contributions
Flexible Spending Accounts
Disability Programs
Employee & Dependent Life Insurance
Vacation & Company Holidays
Tuition Reimbursement
Employee Home Purchase Rebate Program
Home Mortgage Program
Employee Assistance Program (EAP)
#J-18808-Ljbffr