Account Director Financial Services

Marketing Agency Account Director – Financial Services (Banking Focus) Location: Flexible / Remote Company: Whale This is a business leadership role. We’re looking for someone who doesn’t just manage client relationships— but owns outcomes, drives growth, and thinks like a partner to the business. If you understand how financial institutions actually grow—and can translate that into marketing that performs—you’ll thrive here. What You’ll Own Lead and grow relationships with banks and credit unions Translate business goals into clear, executable marketing strategy Drive integrated campaigns across digital, direct mail, and data‑driven channels Ensure every initiative ties back to measurable growth (accounts, deposits, loans) Identify opportunities before the client does—and act on them Elevate creative, strategy, and analytics into one cohesive story What You Bring 5‑7+ years in marketing, with direct financial services experience (banking or credit union) Deep understanding of: Deposit growth strategies Loan acquisition Customer segmentation and targeting Ability to connect strategy → execution → results Confidence to lead conversations with senior client stakeholders A bias toward action Why Whale Work directly with leadership on high‑impact accounts Be part of a team that prioritizes thinking over task‑taking Influence real growth for financial institutions—not vanity metrics Collaborate with strategists, analysts, and creatives who push each other Compensation & Benefits Competitive base salary + performance‑based bonuses Profit sharing program tied to company performance Full benefits package (medical, dental, vision) 401(k) with company match Who This Is For Frustrated being stuck in “order‑taker” agency roles Ready to step into true ownership and strategic leadership Energized by solving real business problems—not just launching campaigns If you’re ready to lead—not manage—we’d like to talk. 7–10+ years of marketing experience with direct banking or credit union exposure Proven track record of driving deposit and/or loan growth (not just campaigns) Strong command of customer segmentation, targeting, and data‑driven strategy Experience leading multi‑channel campaigns (digital + direct mail required) Ability to connect strategy → execution → measurable results Comfortable owning and presenting to senior client stakeholders Deep understanding of performance metrics (ROI, CPL, conversion, attribution) Demonstrated ability to proactively identify problems and solve them without direction Experience managing multiple accounts while maintaining strategic clarity and quality Clear, confident communicator who can simplify complex ideas into actionable plans #J-18808-Ljbffr