Campaign Manager

Overview LOCATION: Onsite in Portland, OR, or Seattle, WA DURATION: 7 months with potential extension PAY RANGE: $30 - $40/hour TOP 3 SKILLS: B2B Marketing Campaign Management (5+ years) Cross-Functional Project Management & Stakeholder Coordination (3+ years) Data-Driven Campaign Optimization (3+ years) Description Lead end-to-end demand generation for AWS Summit events with responsibility for strategy, execution, and results. You'll own high-impact campaigns across a global event portfolio, orchestrating collaboration with cross-functional marketers while driving registration, attendance, and engagement goals. What You'll Own Strategic Campaign Leadership Drive complete demand generation strategy for assigned Summits, from planning through post-event analysis Own Livestream program strategy and execution, developing digital-first approaches that maximize virtual engagement Make data-driven decisions on tactical approach, channel mix, content strategy, and optimization Partner with Channel Leads to execute and optimize integrated campaigns across email, paid media, social, web, and search Work with content, event, and ABM teams to develop compelling campaign content and messaging tailored to regional audiences Cross-Functional Orchestration Coordinate work across Channel Leads, Digital Strategists, Content teams, Program Management, Analytics, and Lead Management Partner with regional Summit teams, Global Events, ABM, and Field Marketing Drive content customization strategy, managing asset review and approval processes Ensure alignment across organizational boundaries and manage dependencies Performance & Optimization Monitor real-time performance and make data-driven optimization decisions Analyze registration trends, channel performance, and engagement metrics Conduct A/B testing to continuously improve conversion rates Lead post-event retrospectives and contribute to global process improvement Daily Schedule: Participate in daily stand-ups to surface risks/ blockers and coordinate with the team Monitor campaign performance in real-time across assigned Summits, reviewing registration data, email metrics, and channel performance Coordinate with content, events, and ABM teams on asset development, reviewing proofs and providing feedback within 2-business-day SLAs Partner with Channel Leads (Email, Web, Paid Media, Social, Search) on campaign execution and optimization Conduct weekly stakeholder syncs with regional Summit teams and ABM marketers Manage Workfront tasks and timelines, updating project status and identifying at-risk deliverables Respond to urgent requests and troubleshoot execution issues as they arise High-Impact, High-Visibility Work Your campaigns drive attendance for AWS's most important customer-facing events, directly contributing to CMO-level goals and both global and regional business outcomes. You'll see the immediate impact of your work through registration numbers, attendance metrics, and lead and pipeline generation. True Ownership & Autonomy This isn't a junior execution role - you'll have full decision-making authority over your assigned programs, from strategy to optimization. You'll operate independently while being supported by experienced Campaign Managers and leadership. Work across regions, cultures, and markets, collaborating with teams worldwide. You'll orchestrate work with cross-functional marketers without direct reporting lines, building influence through collaboration and results. Cutting-Edge Marketing Operations Experience a best-in-class Agile marketing organization with sophisticated tools (Workfront, Marketo, Salesforce, QuickSight), standardized frameworks, and continuous improvement culture. Professional Growth Develop deep expertise in demand generation, event marketing, multi-channel campaign orchestration, and cross-functional leadership. Work alongside experienced marketing leaders who actively mentor and share knowledge. The team is in a transformation phase, moving from regional to global orchestration. You'll have opportunities to contribute to process development, test new tactics, and shape how the program scales. What You'll Gain: Experience managing complex, high-stakes marketing campaigns at global scale Expertise in Agile marketing methodologies and sprint-based execution Deep knowledge of demand generation best practices across multiple channels Proven ability to influence and coordinate without direct authority Portfolio of measurable results driving business impact Education and Experience: 5+ years in B2B marketing campaign management, with demonstrated experience in demand generation and event marketing Bachelor's degree: in Marketing, Business, Communications, or related field preferred but not required, with equivalent experience Advanced Technical Knowledge: None required. Experience with project management tools is preferred. Must-Have Skills: B2B Marketing Campaign Management (5+ years) Must have hands-on experience planning and executing multi-channel demand generation campaigns, including email, paid media, web, and events. Experience coordinating with channel teams and managing campaign performance required. Cross-Functional Project Management & Stakeholder Coordination (3+ years) Must be proficient with project management tools (Workfront preferred) and have demonstrated ability to orchestrate work with cross-functional team members without direct authority. Should understand dependency management, timeline coordination, and stakeholder communication. Experience managing complex projects with multiple concurrent workstreams required. Data-Driven Campaign Optimization (3+ years) Must have experience analyzing campaign performance metrics, conducting A/B testing, and making data-driven optimization decisions. Should be comfortable with analytics tools and presenting performance insights to stakeholders. Best Candidate: Thrives in ambiguity and makes confident decisions as a "first mover." Proactively identifies and resolves blockers before they impact timelines Builds strong cross-functional relationships quickly and influences without authority Demonstrates strategic thinking while executing flawlessly on tactical details Brings an optimization mindset and continuously improves processes Communicates clearly and concisely with all levels of stakeholders Average Candidate: Executes tasks as assigned but requires more direction on approach Waits for guidance when facing ambiguous situations Focuses primarily on tactical execution without strategic context Manages stakeholder relationships adequately but doesn't proactively build partnerships #J-18808-Ljbffr