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Marketing Manager for New Home Builder

Private San Antonio Company, San Antonio, Texas Metropolitan Area, United States


We are recruiting for a San Antonio based home builder focused on beautiful, classically designed homes built with the most modern, sustainable building practices. We are looking for an ambitious, hands-on marketing leader with new home building experience to help drive further growth. This is a unique opportunity to become a high-level manager in an already fast-growing company. You must have a history of successfully generating new leads, driving traffic to model homes, and coordinating the sales process.



Duties and Responsibilities

MARKETING AND LEAD GENERATION

  • Hands-On Execution and Management: Develop, build, and directly manage cost-effective ad campaigns across Meta, Google, YouTube, and other platforms.
  • Content & Copywriting: Create high-converting content and copy for social media, email drip campaigns, website, signage, and print materials.
  • Digital Storefront: Keep our website (WordPress) and home directory platforms (Zillow, Realtor.com, MLS, etc.) fully optimized and up to date with current inventory.
  • Data & Analytics: Monitor marketing performance metrics (CPL, CPA, ROI) to measure the effectiveness of campaigns and adjust strategies to protect the budget.
  • AI Integration: Actively use AI tools to increase your own productivity, streamline workflows, and solve complex problems.



SALES COORDINATION

  • Pipeline & Forecasting: Use the CRM to track marketing success from click-to-close, coordinate the sales reps’ pipelines, and build realistic revenue forecasts.
  • Team Accountability: Ensure sales reps follow best practices to get deals across the finish line.
  • CRM Enforcement: Ensure sales reps use the CRM correctly, log every interaction, and keep all deals up to date.
  • Leadership Reporting: Present marketing and sales performance, revenue metrics, and strategic adjustments to the management team during weekly sales meetings.



Optimal Candidates Will Have:

  • A Bachelor's degree in Business Management, Marketing, or Communications. (An MBA is a plus, but proven, hands-on execution is the absolute requirement).
  • Practitioner-level technical skills: WordPress, Meta Ads Manager, Google Ads, Google Analytics, and Salesforce (or equivalent CRM).
  • 3+ years of direct, lead-generating marketing experience (performance marketing).
  • 2+ years of experience in new home construction, real estate, OR another high-ticket/long-sales-cycle industry.
  • 2+ years of management experience.
  • An entrepreneurial spirit, scrappiness, and a demonstrated ability to cost-effectively generate leads without relying on massive corporate budgets.
  • Outstanding written, verbal, and interpersonal communication skills.
  • Valid driver’s license with a good driving record and valid auto insurance coverage.



Salary & Benefits

  • Compensation: On Target Earnings based on a base salary + aggressive performance bonuses directly tied to hitting company revenue/closing targets.
  • Medical, dental, and vision insurance.
  • 401K.
  • Phone allowance.
  • Ongoing training and career development.



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