Digital Marketing & Automation Specialist

Read This First

This is not a social media manager position. We are not hiring someone to post on Instagram and call it marketing. This is a full-spectrum digital marketing operator role — paid advertising, CRM automation, lead generation, conversion tracking, and revenue growth. If you build marketing systems that produce measurable results, keep reading. If your experience stops at content calendars and Canva graphics, this is not the right fit. No remote or contractors allowed. DO NOT APPLY

We're hiring a Digital Marketing & Automation Specialist to run the entire paid media, CRM, and lead generation system for a fast-growing hot tub, swim spa, and outdoor living retailer.

Let me be clear — this is not a social media posting role. This is a build-and-execute operator position for someone who lives in Meta Ads Manager, Google Ads, and Go High Level.

What You'll Do:

→ Launch, manage, and optimize Meta and Google ad campaigns from strategy through execution → Build automations, drip campaigns, and lead nurture sequences in Go High Level → Create high-converting landing pages, funnels, and lead forms → Manage CRM pipelines, lead routing, and speed-to-lead systems → Track KPIs and deliver weekly/monthly performance reports → Coordinate marketing for showroom promotions, seasonal campaigns, and traveling consumer expos → Run A/B tests on creatives, copy, audiences, and landing pages → Build database reactivation campaigns to re-engage cold leads and past customers

What We're Looking For:

→ 2+ years managing Meta Ads at the campaign level (not the boost button) → 2+ years managing Google Ads (Search, Display, or Performance Max) → Experience building CRM automations and multi-step drip campaigns → Direct-response copywriting skills — ads, emails, SMS, landing pages → Data-driven, organized, and fast-moving → Experience in home services, retail, or consumer lead generation preferred

You'll Be Measured On:

→ Cost per lead → Lead-to-appointment rate → Appointment-to-sale conversion → Speed to lead → Campaign ROI / ROAS → Landing page conversion rates → Database reactivation results

Compensation: $45K–$55K base + quarterly performance bonuses tied to real KPIs. PTO, flexible scheduling, employee discounts, and a growth path in a company that's scaling across the Southeast.

Why This Role Is Different:

You won't be buried in a marketing department. You'll be the marketing engine for an owner-operated business where your work directly drives revenue. We already have a proven content brand in motion (Hot Tub Cowboy). We need someone to plug paid media, automations, and conversion systems into that engine and accelerate growth.

No bureaucracy. No committee decisions. Clear direction, fast answers, and the resources to execute.

To Apply:

Send your resume and a short note telling me what you've actually built and the results you've driven. Skip the generic cover letter. If you have examples of campaigns, landing pages, or dashboards — include them.

No agencies. No generalists. We're looking for a hands-on operator who builds systems and drives measurable growth.