Senior Field Marketer
Thomson Reuters, Ann Arbor, MI, United States
Summary of the Role:
Thomson Reuters is seeking a highly motivated individual to join the Corporates Field Marketing team as a Sr Marketer. In this role, you will be responsible for building marketing campaigns targeting specific accounts to generate new pipeline for sales as well as engage and accelerate the sales pipeline of specific, targeted accounts and contacts through to customer. The successful candidate will have a passion for creating memorable experiences and a creative, customer‑first mindset that prioritizes creating best‑in‑class customer experiences. This position requires strong project management skills and the ability to thrive in a fast‑paced environment. You will work closely with stakeholders to develop and execute marketing programs that deliver superior experiences for the customer. About the Role:
Partner with internal teams to execute targeted campaigns and events Creatively problem solve as needed to ensure smooth and timely program execution Own tasks and deliverables (big and small) needed to develop and implement marketing programs. Keep up-to-date with industry trends and emerging best practices to drive innovation in your campaigns. Continuously analyze and optimize campaigns based on data‑driven insights. Measure and report on the performance of campaigns and make recommendations for future improvements. Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner. Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs. Key Deliverables
Build Sales and Marketing alignment and drive "smarketing" practices that deliver revenue growth across US and European markets. Develop and manage field marketing to drive opportunity generation, pipeline acceleration and bookings. Analyze performance of field marketing and establish a communications cadence on your efforts and results. Serve as a marketing ambassador to the Corporates Legal Sales Team. Local campaign planning and execution Sales communications and enablement Lead and opportunity management and analytics About You:
5‑7+ years of experience in field marketing creating demand for cloud‑based software and/or business service providers Proven success in executing geo‑focused marketing programs that drive pipeline growth and accelerate bookings. Excellent relationship, partnering and collaboration skills, working closely with a direct‑selling, field‑based sales team. Advanced proficiency in B2B demand generation best practices: top‑of‑funnel, middle‑of‑funnel and bottom‑of‑funnel. Intermediate proficiency in integrating online and offline marketing tactics to reach, connect and convert prospects. Proficient in Microsoft Excel, PowerPoint, Teams, Outlook and other online productivity tools. Impactful presentation skills to report on performance in assigned territory as well as to persuade Sales to take action. Strong project management skills including leadership, time management, resource allocation and interpersonal skills. What’s in it For You?
Hybrid Work Model: A flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work‑Life Balance: Flex My Way policies to manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year. Career Development and Growth: A culture of continuous learning and skill development with Grow My Way programming. Industry Competitive Benefits: Comprehensive plans that include flexible vacation, two company‑wide Mental Health Days off, Headspace access, retirement savings, tuition reimbursement, and more. Culture: A globally recognized reputation for inclusion, belonging, flexibility, and a values system that emphasizes customer obsession, competitive drive, quick learning, and collaboration. Social Impact: Two paid volunteer days off annually and participation in pro‑bono consulting projects and ESG initiatives. Making a Real‑World Impact: Contribute to a company that helps customers pursue justice, truth, and transparency worldwide. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market‑competitive health, dental, vision, disability, and life insurance programs, a competitive 401(k) plan with company match, and many additional benefits such as optional hospital, accident and sickness insurance, flexible spending and health savings accounts, fitness reimbursement, and access to the Employee Assistance Program, among others. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. For any eligible U.S. locations, unless otherwise noted, the base compensation range for this role is $74,200 USD – $137,800 USD. Base pay is determined by a combination of factors including an individual’s knowledge, skills and experience, with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program that also includes flexible benefits and wellbeing programs. This role may also be eligible for an annual bonus based on a combination of enterprise and individual performance. About Us
Thomson Reuters informs the way forward by bringing together trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with data, intelligence, and solutions needed to make informed decisions, and to help institutions pursue justice, truth, and transparency. We are powered by the talents of 26,000 employees across more than 70 countries, providing flexible work environments and opportunities to grow professionally. We are an Equal Employment Opportunity Employer, fully committed to diversity and inclusion. We do not discriminate on the basis of race, color, sex, gender identity or expression, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected class under applicable law. We are proud to be a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans and sincerely held religious beliefs, in accordance with applicable law. For U.S. applicants who require accommodation in the recruiting process, please contact HR.Leave-Expert@thomsonreuters.com. Additional information on requesting accommodations can be found here. Learn more about how to protect yourself from fraudulent job postings. Further details about Thomson Reuters are available at thomsonreuters.com.
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Thomson Reuters is seeking a highly motivated individual to join the Corporates Field Marketing team as a Sr Marketer. In this role, you will be responsible for building marketing campaigns targeting specific accounts to generate new pipeline for sales as well as engage and accelerate the sales pipeline of specific, targeted accounts and contacts through to customer. The successful candidate will have a passion for creating memorable experiences and a creative, customer‑first mindset that prioritizes creating best‑in‑class customer experiences. This position requires strong project management skills and the ability to thrive in a fast‑paced environment. You will work closely with stakeholders to develop and execute marketing programs that deliver superior experiences for the customer. About the Role:
Partner with internal teams to execute targeted campaigns and events Creatively problem solve as needed to ensure smooth and timely program execution Own tasks and deliverables (big and small) needed to develop and implement marketing programs. Keep up-to-date with industry trends and emerging best practices to drive innovation in your campaigns. Continuously analyze and optimize campaigns based on data‑driven insights. Measure and report on the performance of campaigns and make recommendations for future improvements. Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner. Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs. Key Deliverables
Build Sales and Marketing alignment and drive "smarketing" practices that deliver revenue growth across US and European markets. Develop and manage field marketing to drive opportunity generation, pipeline acceleration and bookings. Analyze performance of field marketing and establish a communications cadence on your efforts and results. Serve as a marketing ambassador to the Corporates Legal Sales Team. Local campaign planning and execution Sales communications and enablement Lead and opportunity management and analytics About You:
5‑7+ years of experience in field marketing creating demand for cloud‑based software and/or business service providers Proven success in executing geo‑focused marketing programs that drive pipeline growth and accelerate bookings. Excellent relationship, partnering and collaboration skills, working closely with a direct‑selling, field‑based sales team. Advanced proficiency in B2B demand generation best practices: top‑of‑funnel, middle‑of‑funnel and bottom‑of‑funnel. Intermediate proficiency in integrating online and offline marketing tactics to reach, connect and convert prospects. Proficient in Microsoft Excel, PowerPoint, Teams, Outlook and other online productivity tools. Impactful presentation skills to report on performance in assigned territory as well as to persuade Sales to take action. Strong project management skills including leadership, time management, resource allocation and interpersonal skills. What’s in it For You?
Hybrid Work Model: A flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work‑Life Balance: Flex My Way policies to manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year. Career Development and Growth: A culture of continuous learning and skill development with Grow My Way programming. Industry Competitive Benefits: Comprehensive plans that include flexible vacation, two company‑wide Mental Health Days off, Headspace access, retirement savings, tuition reimbursement, and more. Culture: A globally recognized reputation for inclusion, belonging, flexibility, and a values system that emphasizes customer obsession, competitive drive, quick learning, and collaboration. Social Impact: Two paid volunteer days off annually and participation in pro‑bono consulting projects and ESG initiatives. Making a Real‑World Impact: Contribute to a company that helps customers pursue justice, truth, and transparency worldwide. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market‑competitive health, dental, vision, disability, and life insurance programs, a competitive 401(k) plan with company match, and many additional benefits such as optional hospital, accident and sickness insurance, flexible spending and health savings accounts, fitness reimbursement, and access to the Employee Assistance Program, among others. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. For any eligible U.S. locations, unless otherwise noted, the base compensation range for this role is $74,200 USD – $137,800 USD. Base pay is determined by a combination of factors including an individual’s knowledge, skills and experience, with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program that also includes flexible benefits and wellbeing programs. This role may also be eligible for an annual bonus based on a combination of enterprise and individual performance. About Us
Thomson Reuters informs the way forward by bringing together trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with data, intelligence, and solutions needed to make informed decisions, and to help institutions pursue justice, truth, and transparency. We are powered by the talents of 26,000 employees across more than 70 countries, providing flexible work environments and opportunities to grow professionally. We are an Equal Employment Opportunity Employer, fully committed to diversity and inclusion. We do not discriminate on the basis of race, color, sex, gender identity or expression, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected class under applicable law. We are proud to be a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans and sincerely held religious beliefs, in accordance with applicable law. For U.S. applicants who require accommodation in the recruiting process, please contact HR.Leave-Expert@thomsonreuters.com. Additional information on requesting accommodations can be found here. Learn more about how to protect yourself from fraudulent job postings. Further details about Thomson Reuters are available at thomsonreuters.com.
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