VP, Product Marketing Manager
Perion, New York, NY, United States
Perion is a global advertising technology company that delivers solutions to the biggest brands and publishers across search, social media, display, video, CTV, and programmatic DOOH.
Home to an award‑winning technology solution, Perion uses data‑driven AI/ML technologies to deliver and optimize hundreds of terabytes of data and billions of events per day, providing a superior experience across screens and platforms.
About the position Perion is hiring a
VP, of Product Marketing
located in EST or CST time zones to own how the world understands and buys our advertising technology. This revenue‑driving, strategy‑shaping leadership role sits at the center of Perion’s growth.
Your Teams
Demand PMM – Owns positioning, messaging, and GTM for Perion’s demand‑side products targeting advertisers, agencies, and brands. Drives launch playbooks, buyer enablement, and competitive differentiation across CTV, DOOH, display, video, and retail media.
Supply & Partnership PMM – Leads go‑to‑market for supply‑side offerings and strategic partnerships. Builds partner narratives, co‑marketing programs, and publisher‑facing value propositions that drive supply growth and platform adoption.
Solutions Marketing – Packages Perion’s cross‑product capabilities into vertical‑specific and use‑case‑driven solutions. Owns solution narratives, proof points, and consultative content that helps sellers lead with business outcomes.
What You’ll Do Positioning, Messaging & Narrative
Define and continually sharpen positioning and competitive differentiation across Perion’s portfolio.
Develop audience‑specific value propositions for advertisers, agencies, publishers, and enterprise brands, localized for key global markets.
Own the master narrative from website and pitch decks to keynotes, analyst briefings, and investor materials.
Go‑to‑Market Strategy & Execution
Lead end‑to‑end GTM for product launches, feature releases, packaging changes, and market expansions.
Build repeatable launch frameworks that scale across products and geographies, with clear success metrics at each stage.
Identify and size new market opportunities with C‑suite leadership; build business cases and GTM plans to pursue them.
Pricing & Packaging
Partner with Product and Finance to develop and optimize pricing and packaging strategies that maximize value capture and competitive positioning.
Conduct pricing research, A/B testing, and competitive benchmarking to keep Perion’s commercial models on pace with the market.
Sales Enablement & Revenue Partnership
Build and maintain modern enablement content – battlecards, objection handlers, ROI calculators, demo scripts, proof points, and segment‑specific talk tracks.
Run structured win/loss analysis and feed insights back into messaging, product development, and competitive strategy.
Partner with global Sales leadership to accelerate deal velocity and win rates.
Competitive & Market Intelligence
Build a continuous competitive intelligence engine tracking competitor positioning, product moves, pricing changes, and emerging ad formats across global markets.
Leverage AI‑powered tools and data workflows to automate signal detection and deliver real‑time competitive insights.
Serve as the company’s go‑to authority on adtech market dynamics, buyer behavior trends, and industry direction.
Customer Advocacy
Build a scalable customer marketing engine: case studies, testimonials, reference programs, advisory boards, and co‑marketing opportunities.
Champion the voice of the customer to inform product roadmap priorities and marketing investments.
Leadership, Team & Measurement
Lead, mentor, and scale a global PMM organization across three teams.
Define and own KPIs that tie product marketing directly to business outcomes.
Foster a test‑and‑learn culture with A/B testing of messaging and positioning.
What You Bring Required
12+ years in product marketing with 5+ years leading PMM teams, ideally in adtech or martech.
Deep fluency in the digital advertising ecosystem – programmatic, CTV, DOOH, retail media, audience targeting, measurement, and privacy‑first solutions.
Proven track record of building positioning, GTM strategies, and enablement programs that measurably moved pipeline, win rates, and revenue.
Experience with pricing and packaging strategy in a multi‑product, multi‑audience environment.
Strong competitive intelligence instincts – built CI programs, not just consumed reports.
Exceptional storytelling and executive communication skills; comfortable with C‑suite, customers, and large audiences.
Experience managing global, distributed teams and adapting programs for regional markets.
Fluency with modern PMM tooling and AI‑powered workflows for content creation, competitive monitoring, and market analysis.
Preferred
Experience marketing AI/ML‑powered advertising products.
Background spanning both buy‑side (DSP, agency) and sell‑side (SSP, publisher) adtech dynamics.
Familiarity with product‑led growth motions alongside traditional enterprise and channel sales.
MBA or advanced degree in marketing, business, or a related field.
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication, and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability, or veteran status.
#J-18808-Ljbffr
Home to an award‑winning technology solution, Perion uses data‑driven AI/ML technologies to deliver and optimize hundreds of terabytes of data and billions of events per day, providing a superior experience across screens and platforms.
About the position Perion is hiring a
VP, of Product Marketing
located in EST or CST time zones to own how the world understands and buys our advertising technology. This revenue‑driving, strategy‑shaping leadership role sits at the center of Perion’s growth.
Your Teams
Demand PMM – Owns positioning, messaging, and GTM for Perion’s demand‑side products targeting advertisers, agencies, and brands. Drives launch playbooks, buyer enablement, and competitive differentiation across CTV, DOOH, display, video, and retail media.
Supply & Partnership PMM – Leads go‑to‑market for supply‑side offerings and strategic partnerships. Builds partner narratives, co‑marketing programs, and publisher‑facing value propositions that drive supply growth and platform adoption.
Solutions Marketing – Packages Perion’s cross‑product capabilities into vertical‑specific and use‑case‑driven solutions. Owns solution narratives, proof points, and consultative content that helps sellers lead with business outcomes.
What You’ll Do Positioning, Messaging & Narrative
Define and continually sharpen positioning and competitive differentiation across Perion’s portfolio.
Develop audience‑specific value propositions for advertisers, agencies, publishers, and enterprise brands, localized for key global markets.
Own the master narrative from website and pitch decks to keynotes, analyst briefings, and investor materials.
Go‑to‑Market Strategy & Execution
Lead end‑to‑end GTM for product launches, feature releases, packaging changes, and market expansions.
Build repeatable launch frameworks that scale across products and geographies, with clear success metrics at each stage.
Identify and size new market opportunities with C‑suite leadership; build business cases and GTM plans to pursue them.
Pricing & Packaging
Partner with Product and Finance to develop and optimize pricing and packaging strategies that maximize value capture and competitive positioning.
Conduct pricing research, A/B testing, and competitive benchmarking to keep Perion’s commercial models on pace with the market.
Sales Enablement & Revenue Partnership
Build and maintain modern enablement content – battlecards, objection handlers, ROI calculators, demo scripts, proof points, and segment‑specific talk tracks.
Run structured win/loss analysis and feed insights back into messaging, product development, and competitive strategy.
Partner with global Sales leadership to accelerate deal velocity and win rates.
Competitive & Market Intelligence
Build a continuous competitive intelligence engine tracking competitor positioning, product moves, pricing changes, and emerging ad formats across global markets.
Leverage AI‑powered tools and data workflows to automate signal detection and deliver real‑time competitive insights.
Serve as the company’s go‑to authority on adtech market dynamics, buyer behavior trends, and industry direction.
Customer Advocacy
Build a scalable customer marketing engine: case studies, testimonials, reference programs, advisory boards, and co‑marketing opportunities.
Champion the voice of the customer to inform product roadmap priorities and marketing investments.
Leadership, Team & Measurement
Lead, mentor, and scale a global PMM organization across three teams.
Define and own KPIs that tie product marketing directly to business outcomes.
Foster a test‑and‑learn culture with A/B testing of messaging and positioning.
What You Bring Required
12+ years in product marketing with 5+ years leading PMM teams, ideally in adtech or martech.
Deep fluency in the digital advertising ecosystem – programmatic, CTV, DOOH, retail media, audience targeting, measurement, and privacy‑first solutions.
Proven track record of building positioning, GTM strategies, and enablement programs that measurably moved pipeline, win rates, and revenue.
Experience with pricing and packaging strategy in a multi‑product, multi‑audience environment.
Strong competitive intelligence instincts – built CI programs, not just consumed reports.
Exceptional storytelling and executive communication skills; comfortable with C‑suite, customers, and large audiences.
Experience managing global, distributed teams and adapting programs for regional markets.
Fluency with modern PMM tooling and AI‑powered workflows for content creation, competitive monitoring, and market analysis.
Preferred
Experience marketing AI/ML‑powered advertising products.
Background spanning both buy‑side (DSP, agency) and sell‑side (SSP, publisher) adtech dynamics.
Familiarity with product‑led growth motions alongside traditional enterprise and channel sales.
MBA or advanced degree in marketing, business, or a related field.
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication, and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability, or veteran status.
#J-18808-Ljbffr