Product Marketing Manager
Dorsia, New York, NY, United States
About Us
Dorsia is at the forefront of hospitality‑tech innovation, redefining how the world gains access to the most in‑demand restaurants, events, and experiences. By fusing cutting‑edge technology with the art of luxury hospitality, we empower our members to secure impossible‑to‑get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
As a fast‑growing startup backed by over $50M from top‑tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About The Role The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage.
You’ll define membership narratives, lead launches like the Culture Calendar, and own in‑app merchandising surfaces including homepage heroes and collections.
What You’ll Do
Own in‑app positioning and messaging for all membership tiers
Define and maintain clear membership tier logic, including visibility, access, and upgrade pathways
Lead go‑to‑market planning for product launches, including Culture Calendar and new membership features
Own in‑app merchandising across homepage heroes, collections, and featured modules
Decide what is featured, when, for which members, and why; balancing brand, partner, commercial, and market‑specific priorities
Establish guardrails and decision frameworks for in‑app placements to ensure a curated, premium experience
Own membership sales pages, upgrade flows, and nomination framing across app and web
Define in‑app education and product storytelling, including tooltips, explainers, and contextual messaging
Own product naming, taxonomy, and consistent terminology across app and marketing surfaces
Partner with Brand Marketing to align campaign narratives with in‑app execution
Partner with Lifecycle Marketing to translate product narratives into automated, personalized journeys
Collaborate with Product to ensure merchandising tools and app surfaces support marketing goals
Own launch readiness and QA from a member experience perspective
Maintain a single source of truth for membership messaging, tier benefits, and product narratives
Monitor member behavior and performance to inform ongoing messaging, market‑level customization, and merchandising improvements
The Winning Recipe
3‑6 years of experience in product marketing, marketplace marketing, or growth PMM
Experience working with digital products or consumer apps
Strong intuition for storytelling, prioritization, and conversion
Comfortable working cross‑functionally and owning decisions
Compensation & Benefits
Competitive salary tailored to your experience and the market
Equity
Flexible PTO
Medical, dental and vision insurance
401(k)
FSA
Commuter benefits
Access to One Medical, Teladoc, Talkspace, Kindbody
In‑office lunch 3 days a week
Employee Dining Credits
Compensation New York Pay Range
$100,000 – $140,000 USD
Workplace Philosophy at Dorsia At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people‑first organization.
In‑Person Matters We’re creating once‑in‑a‑lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen‑side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in‑office culture is non‑negotiable at Dorsia.
Who We Hire We don’t subscribe to check‑the‑box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn’t demographics, it’s a shared vision: to build the social operating system for the cultural vanguard.
Lifestyle Hours We’re not a 9‑to‑5 company. Our lifestyle mirrors our members. Early flights, after‑work events, and late‑night sprints when the work demands it. But we love what we do, and we definitely love a good party.
High Performance Culture Working at Dorsia isn’t for everyone—and that’s the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember.
A Final Word We’re building something special. It will take long hours and relentless effort. It’s not for everyone. For those with the metabolism, you’ll create something that changes how culture is lived. And that’s the kind of work worth your life’s energy.
#J-18808-Ljbffr
As a fast‑growing startup backed by over $50M from top‑tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.
About The Role The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage.
You’ll define membership narratives, lead launches like the Culture Calendar, and own in‑app merchandising surfaces including homepage heroes and collections.
What You’ll Do
Own in‑app positioning and messaging for all membership tiers
Define and maintain clear membership tier logic, including visibility, access, and upgrade pathways
Lead go‑to‑market planning for product launches, including Culture Calendar and new membership features
Own in‑app merchandising across homepage heroes, collections, and featured modules
Decide what is featured, when, for which members, and why; balancing brand, partner, commercial, and market‑specific priorities
Establish guardrails and decision frameworks for in‑app placements to ensure a curated, premium experience
Own membership sales pages, upgrade flows, and nomination framing across app and web
Define in‑app education and product storytelling, including tooltips, explainers, and contextual messaging
Own product naming, taxonomy, and consistent terminology across app and marketing surfaces
Partner with Brand Marketing to align campaign narratives with in‑app execution
Partner with Lifecycle Marketing to translate product narratives into automated, personalized journeys
Collaborate with Product to ensure merchandising tools and app surfaces support marketing goals
Own launch readiness and QA from a member experience perspective
Maintain a single source of truth for membership messaging, tier benefits, and product narratives
Monitor member behavior and performance to inform ongoing messaging, market‑level customization, and merchandising improvements
The Winning Recipe
3‑6 years of experience in product marketing, marketplace marketing, or growth PMM
Experience working with digital products or consumer apps
Strong intuition for storytelling, prioritization, and conversion
Comfortable working cross‑functionally and owning decisions
Compensation & Benefits
Competitive salary tailored to your experience and the market
Equity
Flexible PTO
Medical, dental and vision insurance
401(k)
FSA
Commuter benefits
Access to One Medical, Teladoc, Talkspace, Kindbody
In‑office lunch 3 days a week
Employee Dining Credits
Compensation New York Pay Range
$100,000 – $140,000 USD
Workplace Philosophy at Dorsia At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people‑first organization.
In‑Person Matters We’re creating once‑in‑a‑lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen‑side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in‑office culture is non‑negotiable at Dorsia.
Who We Hire We don’t subscribe to check‑the‑box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn’t demographics, it’s a shared vision: to build the social operating system for the cultural vanguard.
Lifestyle Hours We’re not a 9‑to‑5 company. Our lifestyle mirrors our members. Early flights, after‑work events, and late‑night sprints when the work demands it. But we love what we do, and we definitely love a good party.
High Performance Culture Working at Dorsia isn’t for everyone—and that’s the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember.
A Final Word We’re building something special. It will take long hours and relentless effort. It’s not for everyone. For those with the metabolism, you’ll create something that changes how culture is lived. And that’s the kind of work worth your life’s energy.
#J-18808-Ljbffr