Product Marketing Manager
Scale Insights, Poland, NY, United States
We are looking for a Product Marketing Manager to own the bridge between product, customer insight, and content execution.
This role is not just about writing copy or launching features. It is about deeply understanding Amazon sellers and PPC managers, turning product capabilities into compelling market messages, and driving content and feature marketing that actually appeals to the right audience.
This person will take over a significant part of the content and product marketing work that is currently being driven by leadership. They must be able to think strategically, manage multiple projects cleanly, and independently create strong product and feature marketing assets that resonate with our market.
About Us Scale Insights is a SaaS platform that helps Amazon sellers and agencies manage and optimize Amazon PPC more effectively through automation, analytics, and operational scale.
We work with serious sellers, PPC managers, and agencies who care about performance, control, efficiency, and smarter campaign management.
What You Will Own Product marketing and positioning
Translate product features into clear customer benefits
Develop messaging that speaks to Amazon sellers, PPC managers, and agencies
Create positioning for new features, campaigns, and educational content
Identify what matters most to our ICP and what will capture their attention
Ensure our marketing speaks in a way that feels relevant, sharp, and commercially compelling
Feature launches and feature marketing
Lead the marketing side of new feature launches
Create feature narratives that explain not just what the feature does, but why it matters
Independently develop new feature marketing videos from concept to execution plan
Sell the benefits of new features clearly in video and content
Work with product, PPC subject matter experts, and creative team to produce launch assets
Content strategy and content quality control
Take over a meaningful portion of leadership-led content creation work
Generate strong content ideas that speak to sellers and PPC managers
Shape content angles for LinkedIn, YouTube, webinars, feature videos, and educational content
Vet posts, videos, graphics, and content concepts to judge whether they will appeal to the audience
Improve the structure, clarity, and market appeal of content before it goes live
Customer and ICP understanding
Build a deep understanding of our target audience, including what they care about, what triggers them, and what problems feel urgent
Gather insights from customers, sales conversations, PPC practitioners, market feedback, and competitor positioning
Help the team avoid generic content by grounding messaging in real customer pain points and priorities
Cross functional execution
Work closely with product, PPC experts, creative team, video editors, and marketing operations
Manage multiple projects at the same time without losing clarity or quality
Bring order, structure, and follow through to product marketing and content initiatives
Ensure projects move from idea to final output smoothly
What success looks like
New feature launches are clear, compelling, and benefit-led
Content ideas are consistently strong and relevant to sellers and PPC managers
Posts, videos, and graphics are filtered through better audience judgment before publishing
Leadership is no longer required to drive or vet most content creation work
Product marketing projects are well managed, well structured, and delivered cleanly
Our messaging becomes sharper, more credible, and more aligned with what the market actually cares about
Requirements Must have
Strong product marketing experience in SaaS, ecommerce, PPC, martech, adtech, or a closely related space
Strong project management ability and the ability to manage multiple projects at the same time without becoming disorganized
Strong judgment on what kind of content, video, or graphic will appeal to the target audience
Ability to independently create feature marketing concepts and feature video narratives
Ability to communicate product benefits clearly and persuasively
Strong content ideation ability with an abundance of relevant ideas for sellers and PPC managers
Strong written and verbal communication
Ability to work independently and take ownership
Strongly preferred
Experience marketing to Amazon sellers, ecommerce operators, PPC managers, or agencies
Experience working with subject matter experts and turning expertise into strong content
Experience launching software features or product updates
Strong understanding of audience psychology and ICP driven messaging
Experience reviewing and improving content across multiple formats including posts, videos, graphics, and educational assets
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This role is not just about writing copy or launching features. It is about deeply understanding Amazon sellers and PPC managers, turning product capabilities into compelling market messages, and driving content and feature marketing that actually appeals to the right audience.
This person will take over a significant part of the content and product marketing work that is currently being driven by leadership. They must be able to think strategically, manage multiple projects cleanly, and independently create strong product and feature marketing assets that resonate with our market.
About Us Scale Insights is a SaaS platform that helps Amazon sellers and agencies manage and optimize Amazon PPC more effectively through automation, analytics, and operational scale.
We work with serious sellers, PPC managers, and agencies who care about performance, control, efficiency, and smarter campaign management.
What You Will Own Product marketing and positioning
Translate product features into clear customer benefits
Develop messaging that speaks to Amazon sellers, PPC managers, and agencies
Create positioning for new features, campaigns, and educational content
Identify what matters most to our ICP and what will capture their attention
Ensure our marketing speaks in a way that feels relevant, sharp, and commercially compelling
Feature launches and feature marketing
Lead the marketing side of new feature launches
Create feature narratives that explain not just what the feature does, but why it matters
Independently develop new feature marketing videos from concept to execution plan
Sell the benefits of new features clearly in video and content
Work with product, PPC subject matter experts, and creative team to produce launch assets
Content strategy and content quality control
Take over a meaningful portion of leadership-led content creation work
Generate strong content ideas that speak to sellers and PPC managers
Shape content angles for LinkedIn, YouTube, webinars, feature videos, and educational content
Vet posts, videos, graphics, and content concepts to judge whether they will appeal to the audience
Improve the structure, clarity, and market appeal of content before it goes live
Customer and ICP understanding
Build a deep understanding of our target audience, including what they care about, what triggers them, and what problems feel urgent
Gather insights from customers, sales conversations, PPC practitioners, market feedback, and competitor positioning
Help the team avoid generic content by grounding messaging in real customer pain points and priorities
Cross functional execution
Work closely with product, PPC experts, creative team, video editors, and marketing operations
Manage multiple projects at the same time without losing clarity or quality
Bring order, structure, and follow through to product marketing and content initiatives
Ensure projects move from idea to final output smoothly
What success looks like
New feature launches are clear, compelling, and benefit-led
Content ideas are consistently strong and relevant to sellers and PPC managers
Posts, videos, and graphics are filtered through better audience judgment before publishing
Leadership is no longer required to drive or vet most content creation work
Product marketing projects are well managed, well structured, and delivered cleanly
Our messaging becomes sharper, more credible, and more aligned with what the market actually cares about
Requirements Must have
Strong product marketing experience in SaaS, ecommerce, PPC, martech, adtech, or a closely related space
Strong project management ability and the ability to manage multiple projects at the same time without becoming disorganized
Strong judgment on what kind of content, video, or graphic will appeal to the target audience
Ability to independently create feature marketing concepts and feature video narratives
Ability to communicate product benefits clearly and persuasively
Strong content ideation ability with an abundance of relevant ideas for sellers and PPC managers
Strong written and verbal communication
Ability to work independently and take ownership
Strongly preferred
Experience marketing to Amazon sellers, ecommerce operators, PPC managers, or agencies
Experience working with subject matter experts and turning expertise into strong content
Experience launching software features or product updates
Strong understanding of audience psychology and ICP driven messaging
Experience reviewing and improving content across multiple formats including posts, videos, graphics, and educational assets
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