Senior ABM Manager
Tobiko - A Fivetran Company, Oakland, CA, United States
Senior Revenue Marketing Manager - Expansion & ABM
Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines. We're hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth. This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes. You'll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time. This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies You'll Use: Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker What You'll Do: Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators Deliver tailored account experiences, including personalized campaigns, content, and microsites Optimize programs using engagement, product, and revenue performance data Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction Partner with analytics and operations to ensure accurate attribution and revenue impact tracking Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance Skills We're Looking For: 5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing Proven track record driving expansion pipeline, account growth, and revenue outcomes Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.) Strong ability to partner with Sales and Customer Success on revenue-driven account strategies Excellent written and verbal communication skills Highly organized and comfortable managing multiple high-impact initiatives Data-driven mindset with the ability to turn insights into revenue programs Bonus Skills: Demandbase Certification The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process. Oakland Pay Range: $145,024 $181,280 USD Perks and Benefits: 100% employer-paid medical insurance Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off RSU stock grants Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines. We're hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth. This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes. You'll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time. This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies You'll Use: Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker What You'll Do: Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators Deliver tailored account experiences, including personalized campaigns, content, and microsites Optimize programs using engagement, product, and revenue performance data Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction Partner with analytics and operations to ensure accurate attribution and revenue impact tracking Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance Skills We're Looking For: 5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing Proven track record driving expansion pipeline, account growth, and revenue outcomes Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.) Strong ability to partner with Sales and Customer Success on revenue-driven account strategies Excellent written and verbal communication skills Highly organized and comfortable managing multiple high-impact initiatives Data-driven mindset with the ability to turn insights into revenue programs Bonus Skills: Demandbase Certification The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process. Oakland Pay Range: $145,024 $181,280 USD Perks and Benefits: 100% employer-paid medical insurance Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off RSU stock grants Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.