Growth Marketing Manager, Uber Advertising
Uber, New York, NY, United States
About the Role:
Uber Advertising is seeking a digital-savvy Growth Marketing Manager to lead our strategy for SMB merchants. As we scale, self-serve advertising must move from a simple onboarding step to a primary growth lever. In this role, you will own campaigns and web presence to drive adoption of ads by merchants. You will lead the overhaul of the Uber Advertising website and drive deeper integrations across the merchant lifecycle by partnering with PMM, GCRM, and other B2B functions.
What You’ll Do:
Lead the comprehensive overhaul of the Uber Advertising website and incorporate specialized Ads content into the broader Merchant website to drive organic and paid conversion.
Develop and execute a consistent global campaign strategy, including paid media and webinars, to attract unmanaged SMB restaurants.
Partner with PMM and GCRM to ensure consistent messaging and data-driven triggers across the entire merchant lifecycle, from sign-up to repeat ad spend.
Extend foundational evergreen programs to managed accounts to increase global adoption of self-serve tools.
Lead the marketing strategy for the new Learning Center to provide in-product education and seamless onboarding for small businesses.
Partner with teams to migrate customer data into internal tools and build out the B2B infrastructure needed to scale globally.
Track primary KPIs including SMB penetration, QoQ retention, and web traffic/conversion rates.
Basic Qualifications
5-7+ years of experience in Growth Marketing, SMB marketing, or Lifecycle Marketing.
Demonstrated experience running paid acquisition campaigns and managing website strategy/overhauls for a B2B audience.
Preferred Qualifications
Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys.
Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness.
Excellent written and verbal communication skills, with experience presenting to senior stakeholders
Be a self-starter with an ability to own projects and work independently
Experience in the AdTech or Commerce Media industry is preferred.
Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health.
Why Uber Advertising? Uber Advertising connects brands with 202M+ monthly active users as they move, decide, and act — from airport rides to dinner orders. Across Uber and Uber Eats, brands tap into real-time, first-party signals to reach high-intent audiences as decisions are being made — creating measurable impact and turning intent into real-world action.
For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remote, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
#J-18808-Ljbffr
What You’ll Do:
Lead the comprehensive overhaul of the Uber Advertising website and incorporate specialized Ads content into the broader Merchant website to drive organic and paid conversion.
Develop and execute a consistent global campaign strategy, including paid media and webinars, to attract unmanaged SMB restaurants.
Partner with PMM and GCRM to ensure consistent messaging and data-driven triggers across the entire merchant lifecycle, from sign-up to repeat ad spend.
Extend foundational evergreen programs to managed accounts to increase global adoption of self-serve tools.
Lead the marketing strategy for the new Learning Center to provide in-product education and seamless onboarding for small businesses.
Partner with teams to migrate customer data into internal tools and build out the B2B infrastructure needed to scale globally.
Track primary KPIs including SMB penetration, QoQ retention, and web traffic/conversion rates.
Basic Qualifications
5-7+ years of experience in Growth Marketing, SMB marketing, or Lifecycle Marketing.
Demonstrated experience running paid acquisition campaigns and managing website strategy/overhauls for a B2B audience.
Preferred Qualifications
Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys.
Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness.
Excellent written and verbal communication skills, with experience presenting to senior stakeholders
Be a self-starter with an ability to own projects and work independently
Experience in the AdTech or Commerce Media industry is preferred.
Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health.
Why Uber Advertising? Uber Advertising connects brands with 202M+ monthly active users as they move, decide, and act — from airport rides to dinner orders. Across Uber and Uber Eats, brands tap into real-time, first-party signals to reach high-intent audiences as decisions are being made — creating measurable impact and turning intent into real-world action.
For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remote, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
#J-18808-Ljbffr