Director / Sr. Director, Brand & Corporate Marketing- San Jose, CA
nilesecure.com, San Jose, CA, United States
Director / Sr. Director, Brand & Corporate Marketing
Location:
San Jose, CA (On-site) Company:
Nile
The Role We are seeking a Director of Brand & Corporate Marketing
to define, build, and scale Nile’s brand as a category leader in next-generation networking and security.
This is a highly visible, strategic leadership role reporting to the CMO, responsible for shaping Nile’s narrative, elevating brand presence, and driving integrated marketing efforts across
creative, web, corporate communications, and content/campaigns .
You will lead a multidisciplinary team and partner closely with Product Marketing, Demand Gen, Sales, and Executive Leadership to bring a bold, differentiated story to market.
Responsibilities 1. Brand Strategy & Positioning
Own and evolve Nile’s
brand strategy, voice, and visual identity
Define and operationalize a
category narrative
that challenges legacy networking and security paradigms
Ensure consistency and excellence across all brand touchpoints
2. Creative & Design Leadership
Build and lead a high-performing
in-house creative team
(design, video, digital)
Set the bar for
world‑class storytelling and visual execution
Oversee brand systems, guidelines, and scalable creative processes
3. Website & Digital Experience
Own Nile’s website as a
primary growth and storytelling platform
Drive continuous optimization across UX, messaging, SEO, and conversion
Partner with Demand Gen to improve funnel performance and engagement
4. Content & Integrated Campaigns
Lead the development of
high‑impact content
(thought leadership, customer stories, executive narratives)
Orchestrate
integrated campaigns
that build awareness and support pipeline generation
Elevate Nile’s voice in key industry conversations (security, networking, NaaS)
5. Corporate Communications & PR
Shape Nile’s
corporate narrative
across media, analysts, and industry influencers
Drive PR strategy, executive visibility, and speaking opportunities
Manage crisis communications and reputation management when needed
6. Cross‑Functional Leadership and Enablement
Partner with Product Marketing on positioning and launches
Align with Demand Gen to ensure brand fuels pipeline
Collaborate with Sales and Partners to strengthen field messaging and enablement assets
Qualifications
A
strategic brand builder and enabler
who has helped scale a B2B tech company (preferably in networking, security, SaaS, or infrastructure)
Equally comfortable
setting vision and rolling up your sleeves
A
storyteller at heart
who can translate complex technology into compelling narratives
A
creative leader
with a strong eye for design and user experience
Data‑informed, with a strong grasp of
digital performance and metrics
Experienced in managing and developing
high‑performing teams
#J-18808-Ljbffr
San Jose, CA (On-site) Company:
Nile
The Role We are seeking a Director of Brand & Corporate Marketing
to define, build, and scale Nile’s brand as a category leader in next-generation networking and security.
This is a highly visible, strategic leadership role reporting to the CMO, responsible for shaping Nile’s narrative, elevating brand presence, and driving integrated marketing efforts across
creative, web, corporate communications, and content/campaigns .
You will lead a multidisciplinary team and partner closely with Product Marketing, Demand Gen, Sales, and Executive Leadership to bring a bold, differentiated story to market.
Responsibilities 1. Brand Strategy & Positioning
Own and evolve Nile’s
brand strategy, voice, and visual identity
Define and operationalize a
category narrative
that challenges legacy networking and security paradigms
Ensure consistency and excellence across all brand touchpoints
2. Creative & Design Leadership
Build and lead a high-performing
in-house creative team
(design, video, digital)
Set the bar for
world‑class storytelling and visual execution
Oversee brand systems, guidelines, and scalable creative processes
3. Website & Digital Experience
Own Nile’s website as a
primary growth and storytelling platform
Drive continuous optimization across UX, messaging, SEO, and conversion
Partner with Demand Gen to improve funnel performance and engagement
4. Content & Integrated Campaigns
Lead the development of
high‑impact content
(thought leadership, customer stories, executive narratives)
Orchestrate
integrated campaigns
that build awareness and support pipeline generation
Elevate Nile’s voice in key industry conversations (security, networking, NaaS)
5. Corporate Communications & PR
Shape Nile’s
corporate narrative
across media, analysts, and industry influencers
Drive PR strategy, executive visibility, and speaking opportunities
Manage crisis communications and reputation management when needed
6. Cross‑Functional Leadership and Enablement
Partner with Product Marketing on positioning and launches
Align with Demand Gen to ensure brand fuels pipeline
Collaborate with Sales and Partners to strengthen field messaging and enablement assets
Qualifications
A
strategic brand builder and enabler
who has helped scale a B2B tech company (preferably in networking, security, SaaS, or infrastructure)
Equally comfortable
setting vision and rolling up your sleeves
A
storyteller at heart
who can translate complex technology into compelling narratives
A
creative leader
with a strong eye for design and user experience
Data‑informed, with a strong grasp of
digital performance and metrics
Experienced in managing and developing
high‑performing teams
#J-18808-Ljbffr