Principle, Market Strategy, AdTech Services (Advertising)
Amazon, Culver City, CA, United States
Principle, Market Strategy, AdTech Services
Job ID: 10379039 | Amazon.com Services LLC
We are seeking a Principle, Market Strategy to join our Ad Tech Services team as an individual contributor, reporting directly to the Global Leader of Ad Tech Services. This role will drive strategic initiatives that optimize customer success, develop tools and mechanisms to deliver and coordinate customer‑specific Go‑To‑Market motions, and scale our operations to support Amazon DSP's rapid growth across enterprise customers and agencies worldwide.
Key job responsibilities
Define and expand operational excellence across service delivery, aligning tool and product innovation with go‑to‑market motions
Partner with cross‑functional teams (Product, Engineering, Analytics, Sales, Finance, Marketing, Legal, BI) to define and improve processes and tools that better serve customers as we bring ad product innovations to market
Utilize deep knowledge of core business objectives and Amazon's Ad and Marketing technology stack to invent, evolve, improve and simplify strategies
Assess risk, drive clarity, and foster shared understanding by diving deep on proposed solutions and/or strategies to ensure customer success at the point of delivery
Operate with complete independence to lead planning and develop mechanisms in areas where the long‑term strategy has not yet been defined
Aggregate and synthesize key insights from multiple sources to define strategy, develop new opportunities, and drive alignment
Servicing Strategy & Revenue Activation
Build the tools and partnerships that develop the trader‑facing go‑to‑market strategy; identify variant needs by customer segment, determine messages that compellingly reflect the product’s value proposition, and plan for the distribution of this messaging at point of service
Develop customer expertise frameworks and enablement programs that drive trader self‑sufficiency, sophistication and product adoption, accelerating enterprise product adoption and pipeline growth
Develop best‑in‑class planning frameworks and strategy best practices for enterprise trading desks and agency partners
Drive servicing innovation to position Amazon DSP as the preferred programmatic platform for advertisers
Align end‑to‑end servicing execution for Programmatic Solutions Consulting team to Global Ad Services strategy, ensuring seamless integration of the servicing strategy at point of delivery
Cross‑Functional Leadership & Executive Influence
Proactively drive business and senior leader reviews, up to VP, aligning teams toward coherent and effective business and go‑to‑market strategies
Impact product adoption in‑market via the development of appropriate roll‑out milestones and schedules, ensuring timely and successful delivery of feature roll‑outs
Influence organizational priorities, internal and external business owners, and business and/or technology direction; manage cross‑functional communication to ensure all stakeholders are informed and needs aligned
Act as a thought leader within Amazon Ads, driving best‑in‑class servicing vision and value proposition across Amazon’s programmatic properties; advocate for customer needs and simplify and propagate feedback to inform product and services design
Analytics, Operations & Performance Optimization
Drive organizational changes to enable teams to remove dependencies and/or eliminate inefficiencies to accelerate our speed of delivery, increase scale and impact for our customers
Create, optimize, and drive adoption of the critical mechanisms necessary to ensure your strategy will be successful in the long‑term (with and without your involvement)
Design and implement servicing processes, templates, and tools to drive consistency, transparency and impact across customer engagements
Analyze and interpret data to identify improvement areas, root causes, and formulate strategic recommendations, collaborating to develop reporting solutions that track operational efficiency and customer success
About the team
We embrace our differences and are committed to furthering our culture of inclusion. We have 13 employee‑led affinity groups, reaching 40,000 employees in over 190 chapters globally. We provide innovative benefit offerings and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles.
Our team values work‑life balance and offers flexibility in working hours to help find a personal and professional balance.
Our team supports new members, celebrating knowledge sharing and mentorship, and assigning projects to foster career growth and complexity.
Basic Qualifications
9+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience driving direction and alignment with cross‑functional teams
Preferred Qualifications
Experience with creating GTM initiatives at scale
Experience working cross‑functionally across marketing, product management, analytics, UX, and research
Legal Statements
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please refer to https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Compensation & Benefits
Base salary range: 170,000.00–230,000.00 USD annually (USA, CA, Culver City)
Base salary range: 170,000.00–230,000.00 USD annually (USA, IL, Chicago)
Base salary range: 187,000.00–252,900.00 USD annually (USA, NY, New York)
Package includes sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.
Benefits include health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and supplemental life plans, EAP, Mental Health Support, Medical Advice Line), flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave. Learn more at https://amazon.jobs/en/benefits.
Posting Dates
Posted: March 17, 2026 (Updated about 8 hours ago)
Posted: March 23, 2026 (Updated about 8 hours ago)
Posted: April 1, 2026 (Updated about 9 hours ago)
Posted: April 1, 2026 (Updated about 10 hours ago)
#J-18808-Ljbffr
We are seeking a Principle, Market Strategy to join our Ad Tech Services team as an individual contributor, reporting directly to the Global Leader of Ad Tech Services. This role will drive strategic initiatives that optimize customer success, develop tools and mechanisms to deliver and coordinate customer‑specific Go‑To‑Market motions, and scale our operations to support Amazon DSP's rapid growth across enterprise customers and agencies worldwide.
Key job responsibilities
Define and expand operational excellence across service delivery, aligning tool and product innovation with go‑to‑market motions
Partner with cross‑functional teams (Product, Engineering, Analytics, Sales, Finance, Marketing, Legal, BI) to define and improve processes and tools that better serve customers as we bring ad product innovations to market
Utilize deep knowledge of core business objectives and Amazon's Ad and Marketing technology stack to invent, evolve, improve and simplify strategies
Assess risk, drive clarity, and foster shared understanding by diving deep on proposed solutions and/or strategies to ensure customer success at the point of delivery
Operate with complete independence to lead planning and develop mechanisms in areas where the long‑term strategy has not yet been defined
Aggregate and synthesize key insights from multiple sources to define strategy, develop new opportunities, and drive alignment
Servicing Strategy & Revenue Activation
Build the tools and partnerships that develop the trader‑facing go‑to‑market strategy; identify variant needs by customer segment, determine messages that compellingly reflect the product’s value proposition, and plan for the distribution of this messaging at point of service
Develop customer expertise frameworks and enablement programs that drive trader self‑sufficiency, sophistication and product adoption, accelerating enterprise product adoption and pipeline growth
Develop best‑in‑class planning frameworks and strategy best practices for enterprise trading desks and agency partners
Drive servicing innovation to position Amazon DSP as the preferred programmatic platform for advertisers
Align end‑to‑end servicing execution for Programmatic Solutions Consulting team to Global Ad Services strategy, ensuring seamless integration of the servicing strategy at point of delivery
Cross‑Functional Leadership & Executive Influence
Proactively drive business and senior leader reviews, up to VP, aligning teams toward coherent and effective business and go‑to‑market strategies
Impact product adoption in‑market via the development of appropriate roll‑out milestones and schedules, ensuring timely and successful delivery of feature roll‑outs
Influence organizational priorities, internal and external business owners, and business and/or technology direction; manage cross‑functional communication to ensure all stakeholders are informed and needs aligned
Act as a thought leader within Amazon Ads, driving best‑in‑class servicing vision and value proposition across Amazon’s programmatic properties; advocate for customer needs and simplify and propagate feedback to inform product and services design
Analytics, Operations & Performance Optimization
Drive organizational changes to enable teams to remove dependencies and/or eliminate inefficiencies to accelerate our speed of delivery, increase scale and impact for our customers
Create, optimize, and drive adoption of the critical mechanisms necessary to ensure your strategy will be successful in the long‑term (with and without your involvement)
Design and implement servicing processes, templates, and tools to drive consistency, transparency and impact across customer engagements
Analyze and interpret data to identify improvement areas, root causes, and formulate strategic recommendations, collaborating to develop reporting solutions that track operational efficiency and customer success
About the team
We embrace our differences and are committed to furthering our culture of inclusion. We have 13 employee‑led affinity groups, reaching 40,000 employees in over 190 chapters globally. We provide innovative benefit offerings and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles.
Our team values work‑life balance and offers flexibility in working hours to help find a personal and professional balance.
Our team supports new members, celebrating knowledge sharing and mentorship, and assigning projects to foster career growth and complexity.
Basic Qualifications
9+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience driving direction and alignment with cross‑functional teams
Preferred Qualifications
Experience with creating GTM initiatives at scale
Experience working cross‑functionally across marketing, product management, analytics, UX, and research
Legal Statements
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please refer to https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Compensation & Benefits
Base salary range: 170,000.00–230,000.00 USD annually (USA, CA, Culver City)
Base salary range: 170,000.00–230,000.00 USD annually (USA, IL, Chicago)
Base salary range: 187,000.00–252,900.00 USD annually (USA, NY, New York)
Package includes sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.
Benefits include health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and supplemental life plans, EAP, Mental Health Support, Medical Advice Line), flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave. Learn more at https://amazon.jobs/en/benefits.
Posting Dates
Posted: March 17, 2026 (Updated about 8 hours ago)
Posted: March 23, 2026 (Updated about 8 hours ago)
Posted: April 1, 2026 (Updated about 9 hours ago)
Posted: April 1, 2026 (Updated about 10 hours ago)
#J-18808-Ljbffr