Manager, Digital Channels
KFC Corporation, Fort Lauderdale, FL, United States
Job Description
The Manager, Digital Channels is responsible for driving execution of digital initiatives across assigned markets within the KFC Latin America & Caribbean region. This role partners closely with franchisees and cross-functional teams to implement and optimize eCommerce, CRM, and digital experience strategies, ensuring strong performance and consistent customer experiences at the market level. Responsibilities
Market Ownership & Execution
Own end-to-end execution of digital initiatives across assigned markets, including eCommerce platforms (web/app), aggregators, kiosks, and CRM programs Partner with franchisees to implement regional digital strategies while adapting to local market needs Ensure alignment with regional roadmap and brand standards set by the Head of eCommerce Performance & Optimization
Monitor and analyze key digital KPIs (conversion, sales, retention, etc.) at the market level Identify opportunities to improve performance and customer experience through data-driven insights Support test-and-learn initiatives to continuously optimize digital channels Franchisee & Stakeholder Engagement
Act as a day-to-day point of contact for franchise partners on digital topics Support adoption of tools, platforms, and best practices to drive digital growth Collaborate cross-functionally with Marketing, Operations, and Global Digital teams Product & Experience Support
Support execution and enhancement of digital customer experiences across platforms (app, web, kiosks, delivery) Coordinate with technology vendors and partners to ensure smooth implementation and performance CRM & Digital Programs
Assist in rollout and execution of CRM and loyalty initiatives across assigned markets Ensure proper utilization of customer data to drive engagement and frequency SCOPE & MAGNITUDE
Supports KFC Latin America & Caribbean across assigned markets within a 38-country region Works with franchise partners and multiple digital platforms/vendors across markets Based in Fort Lauderdale, FL; travel may be required Qualifications
5–8 years of experience in eCommerce, digital, or customer experience roles Experience in multi-market or franchise environments preferred Strong analytical skills and comfort working with digital performance metrics Ability to manage multiple priorities across markets and stakeholders Strong communication and influencing skills Experience with digital platforms, CRM, and/or aggregators preferred English required; Spanish and/or Portuguese preferred Salary Range
$125,200 to $184,870 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors. Job Info
Job Identification 4973 Posting Date 03/31/2026, 03:43 PM Apply Before 04/10/2026, 12:00 AM Job Schedule Full time Locations Fort Lauderdale, FL, United States (On-site)
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The Manager, Digital Channels is responsible for driving execution of digital initiatives across assigned markets within the KFC Latin America & Caribbean region. This role partners closely with franchisees and cross-functional teams to implement and optimize eCommerce, CRM, and digital experience strategies, ensuring strong performance and consistent customer experiences at the market level. Responsibilities
Market Ownership & Execution
Own end-to-end execution of digital initiatives across assigned markets, including eCommerce platforms (web/app), aggregators, kiosks, and CRM programs Partner with franchisees to implement regional digital strategies while adapting to local market needs Ensure alignment with regional roadmap and brand standards set by the Head of eCommerce Performance & Optimization
Monitor and analyze key digital KPIs (conversion, sales, retention, etc.) at the market level Identify opportunities to improve performance and customer experience through data-driven insights Support test-and-learn initiatives to continuously optimize digital channels Franchisee & Stakeholder Engagement
Act as a day-to-day point of contact for franchise partners on digital topics Support adoption of tools, platforms, and best practices to drive digital growth Collaborate cross-functionally with Marketing, Operations, and Global Digital teams Product & Experience Support
Support execution and enhancement of digital customer experiences across platforms (app, web, kiosks, delivery) Coordinate with technology vendors and partners to ensure smooth implementation and performance CRM & Digital Programs
Assist in rollout and execution of CRM and loyalty initiatives across assigned markets Ensure proper utilization of customer data to drive engagement and frequency SCOPE & MAGNITUDE
Supports KFC Latin America & Caribbean across assigned markets within a 38-country region Works with franchise partners and multiple digital platforms/vendors across markets Based in Fort Lauderdale, FL; travel may be required Qualifications
5–8 years of experience in eCommerce, digital, or customer experience roles Experience in multi-market or franchise environments preferred Strong analytical skills and comfort working with digital performance metrics Ability to manage multiple priorities across markets and stakeholders Strong communication and influencing skills Experience with digital platforms, CRM, and/or aggregators preferred English required; Spanish and/or Portuguese preferred Salary Range
$125,200 to $184,870 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors. Job Info
Job Identification 4973 Posting Date 03/31/2026, 03:43 PM Apply Before 04/10/2026, 12:00 AM Job Schedule Full time Locations Fort Lauderdale, FL, United States (On-site)
#J-18808-Ljbffr