Product Marketing Coordinator
Kimley-Horn, Dallas, TX, United States
Overview
Kimley-Horn’s Technology Solutions (KHTS) group operates like an internal technology company inside a 10,000-person engineering design firm — and we’re at an inflection point. We’ve built powerful intelligent transportation system software. Now we’re modernizing how those products are positioned, promoted, and scaled.
We’re looking for amid-level Product Marketing Coordinatorwho thrives in environments that are:
Still being built
Light on process (for now), but heavy on opportunity, ownership, and influence
Always evolving, requiring teammates to wear many hats
If you’ve worked in software or tech and have a growth mindset — staying curious, developing expertise in the competitive landscape, and developing promotional content for a suite of software products — this role was designed for you.
Responsibilities What You’ll Do
This is a hands-on, multidisciplinary marketing
role. You’ll be embedded with product, sales, and development teams, and will help with internal and client-facing messaging, promotional strategy collateral, and market research to identify and attract new business opportunities.
Product Marketing & Messaging
Support lead generation and RFP identification
Develop product messaging that clearly communicates value and differentiation
Create and maintain sales enablement assets, one-pagers, case studies, and web content
Collaborate with Communications partners to develop digital strategies for paid campaigns
Help implement email and content marketing efforts for target audiences
Market & User Research
Conduct qualitative and quantitative research (interviews, surveys, usage analysis)
Identify user pain points, motivations, and unmet needs
Analyze competitors, industry trends, and adjacent tech landscapes
Translate insights into product positioning and roadmap inputs
Cross-Functional Collaboration
Partner closely with technical teams
Share insights in ways that drive alignment and better product decisions
Collaborate with marketing teammates focused on proposals, conferences, print and digital promotional materials, and digital strategy
Qualifications Required
Bachelor’s degree in Marketing, Communications, Journalism, English, HCD, or related field
2-4 years of experience in:
Product marketing
SaaS/technology marketing
Customer or user research
Interest in long-term growth as the team scales
Strong writing, storytelling, and communication skills
Ability to work independently and take initiative
Strong organizational and prioritization skills
Working knowledge of Adobe Creative Suite and Microsoft Office
Ability to work in office. This is not a remote role.
Nice to Have (Not Required)
Experience in SaaS, Intelligent Transportation Systems, or B2B technology
Exposure to user interviews, research synthesis, or competitive analysis
Experience helping improve or define marketing processes
REQUIRED - To be considered for this role, you will be asked to submit a portfolio and/or some writing samples.
Why Kimley-Horn? At Kimley-Horn, we do things differently. People, clients, and employees are at the forefront of who we are. Clients know we prioritize achieving their goals and growing their success. Employees know our culture and approach to business are built on a desire to provide an environment for everyone to flourish. Our commitment to quality is only as good as the people behind it— that’s why we welcome and develop passionate, hardworking, and proactive employees. We take pride in how our employee retention, robust benefits package, and company values have led to Kimley-Horn’s placement on the Fortune “100 Best Companies to Work” list for 18 years!
Key Benefits at Kimley-Horn
Exceptional Retirement Plan: 2-to1- company match on up to 4% of eligible compensation (salary + bonus) and additional profit-sharing contribution.
Comprehensive Health Coverage: Low-cost medical, dental, and vision insurance options.
Time Off: Personal leave, flexible scheduling, floating holidays, and half-day Fridays.
Financial Wellness: Student loan matching in our 401(k), and performance-based bonuses.
Professional Development: Tuition reimbursement and extensive internal training programs.
Family-Friendly Benefits: New Parent Leave, family building benefits, and childcare resources.
#J-18808-Ljbffr
We’re looking for amid-level Product Marketing Coordinatorwho thrives in environments that are:
Still being built
Light on process (for now), but heavy on opportunity, ownership, and influence
Always evolving, requiring teammates to wear many hats
If you’ve worked in software or tech and have a growth mindset — staying curious, developing expertise in the competitive landscape, and developing promotional content for a suite of software products — this role was designed for you.
Responsibilities What You’ll Do
This is a hands-on, multidisciplinary marketing
role. You’ll be embedded with product, sales, and development teams, and will help with internal and client-facing messaging, promotional strategy collateral, and market research to identify and attract new business opportunities.
Product Marketing & Messaging
Support lead generation and RFP identification
Develop product messaging that clearly communicates value and differentiation
Create and maintain sales enablement assets, one-pagers, case studies, and web content
Collaborate with Communications partners to develop digital strategies for paid campaigns
Help implement email and content marketing efforts for target audiences
Market & User Research
Conduct qualitative and quantitative research (interviews, surveys, usage analysis)
Identify user pain points, motivations, and unmet needs
Analyze competitors, industry trends, and adjacent tech landscapes
Translate insights into product positioning and roadmap inputs
Cross-Functional Collaboration
Partner closely with technical teams
Share insights in ways that drive alignment and better product decisions
Collaborate with marketing teammates focused on proposals, conferences, print and digital promotional materials, and digital strategy
Qualifications Required
Bachelor’s degree in Marketing, Communications, Journalism, English, HCD, or related field
2-4 years of experience in:
Product marketing
SaaS/technology marketing
Customer or user research
Interest in long-term growth as the team scales
Strong writing, storytelling, and communication skills
Ability to work independently and take initiative
Strong organizational and prioritization skills
Working knowledge of Adobe Creative Suite and Microsoft Office
Ability to work in office. This is not a remote role.
Nice to Have (Not Required)
Experience in SaaS, Intelligent Transportation Systems, or B2B technology
Exposure to user interviews, research synthesis, or competitive analysis
Experience helping improve or define marketing processes
REQUIRED - To be considered for this role, you will be asked to submit a portfolio and/or some writing samples.
Why Kimley-Horn? At Kimley-Horn, we do things differently. People, clients, and employees are at the forefront of who we are. Clients know we prioritize achieving their goals and growing their success. Employees know our culture and approach to business are built on a desire to provide an environment for everyone to flourish. Our commitment to quality is only as good as the people behind it— that’s why we welcome and develop passionate, hardworking, and proactive employees. We take pride in how our employee retention, robust benefits package, and company values have led to Kimley-Horn’s placement on the Fortune “100 Best Companies to Work” list for 18 years!
Key Benefits at Kimley-Horn
Exceptional Retirement Plan: 2-to1- company match on up to 4% of eligible compensation (salary + bonus) and additional profit-sharing contribution.
Comprehensive Health Coverage: Low-cost medical, dental, and vision insurance options.
Time Off: Personal leave, flexible scheduling, floating holidays, and half-day Fridays.
Financial Wellness: Student loan matching in our 401(k), and performance-based bonuses.
Professional Development: Tuition reimbursement and extensive internal training programs.
Family-Friendly Benefits: New Parent Leave, family building benefits, and childcare resources.
#J-18808-Ljbffr