Social Media Manager
BrainWorks, Overland Park, KS, United States
Our client is a well-established and rapidly growing company in the real estate education and live events industry, focused on teaching individuals how to invest in tax liens. For over a decade, they have educated more than 100,000 students through a combination of in-person events, virtual programs, and a thriving community platform.
In recent years, the company has built a strong operational foundation and is now entering a significant growth phase, with increased investment in marketing to scale its impact. With 9–10 live events hosted nationwide each week, an expanding digital funnel, and a growing student base, the organization is focused on building a best‑class marketing engine.
Position Overview: Our client is seeking a highly motivated and innovative
Social Media Manager
to take ownership of their social media strategy and elevate their digital presence. This individual will play a key role in driving engagement, generating leads, and strengthening brand visibility across multiple platforms. The ideal candidate is both strategic and execution‑focused—someone who is deeply immersed in the evolving social media landscape, unafraid to test new ideas, and capable of transforming social channels into a high‑performing lead generation engine.
Key Responsibilities:
Conduct a comprehensive audit of current social media performance, identifying strengths, weaknesses, and growth opportunities
Develop a strategic framework for all social media activities, including content planning, platform prioritization, and audience targeting
Stay ahead of trends by continuously researching platform updates and emerging strategies
Build and execute geo‑targeted campaigns to support lead generation in key markets
Content Creation & Curation:
Create engaging content series that leverage existing company stories and assets
Curate and repurpose content to maximize reach and performance
Explore and develop content strategies for emerging platforms (e.g., Discord) while revitalizing existing channels (e.g., X, Instagram)
Community Engagement & Management:
Actively engage with the online community through comments, messages, and conversations
Monitor social channels for brand mentions, trends, and relevant discussions
Respond to customer inquiries and feedback in a timely, professional manner
Identify opportunities for media coverage and storytelling related to the brandSupport outreach efforts and act as a liaison between the company and external media channels
Platform Management:
Oversee and optimize content across platforms including Instagram, Facebook, TikTok, and YouTube
Develop and execute a strategy for executive‑level social presence, including platforms such as X
Partner closely with marketing and media buying teams on paid and organic strategies
Track, analyze, and report on performance metrics, providing actionable insights for optimization
Qualifications: Experience:
3–5+ years of experience in social media management, with a demonstrated track record of building and executing successful strategies
Skills:
Deep understanding of social media platforms, trends, and best practices
Strong written and verbal communication skills
Proven creativity and innovation in content development
Ability to think strategically while executing at a high level
Experience with social media analytics and reporting tools
Proactive, fearless approach to testing new ideas and channels
Attributes:
Forward‑thinking, innovative, self‑motivated, and highly passionate about social media
Location:
Overland Park, Kansas
#LI-MB1 #LI-Hybrid
Industry 1:
Marketing and Advertising Industry 2:
Online Media Industry 3:
Public Relations and Communications
#J-18808-Ljbffr
Position Overview: Our client is seeking a highly motivated and innovative
Social Media Manager
to take ownership of their social media strategy and elevate their digital presence. This individual will play a key role in driving engagement, generating leads, and strengthening brand visibility across multiple platforms. The ideal candidate is both strategic and execution‑focused—someone who is deeply immersed in the evolving social media landscape, unafraid to test new ideas, and capable of transforming social channels into a high‑performing lead generation engine.
Key Responsibilities:
Conduct a comprehensive audit of current social media performance, identifying strengths, weaknesses, and growth opportunities
Develop a strategic framework for all social media activities, including content planning, platform prioritization, and audience targeting
Stay ahead of trends by continuously researching platform updates and emerging strategies
Build and execute geo‑targeted campaigns to support lead generation in key markets
Content Creation & Curation:
Create engaging content series that leverage existing company stories and assets
Curate and repurpose content to maximize reach and performance
Explore and develop content strategies for emerging platforms (e.g., Discord) while revitalizing existing channels (e.g., X, Instagram)
Community Engagement & Management:
Actively engage with the online community through comments, messages, and conversations
Monitor social channels for brand mentions, trends, and relevant discussions
Respond to customer inquiries and feedback in a timely, professional manner
Identify opportunities for media coverage and storytelling related to the brandSupport outreach efforts and act as a liaison between the company and external media channels
Platform Management:
Oversee and optimize content across platforms including Instagram, Facebook, TikTok, and YouTube
Develop and execute a strategy for executive‑level social presence, including platforms such as X
Partner closely with marketing and media buying teams on paid and organic strategies
Track, analyze, and report on performance metrics, providing actionable insights for optimization
Qualifications: Experience:
3–5+ years of experience in social media management, with a demonstrated track record of building and executing successful strategies
Skills:
Deep understanding of social media platforms, trends, and best practices
Strong written and verbal communication skills
Proven creativity and innovation in content development
Ability to think strategically while executing at a high level
Experience with social media analytics and reporting tools
Proactive, fearless approach to testing new ideas and channels
Attributes:
Forward‑thinking, innovative, self‑motivated, and highly passionate about social media
Location:
Overland Park, Kansas
#LI-MB1 #LI-Hybrid
Industry 1:
Marketing and Advertising Industry 2:
Online Media Industry 3:
Public Relations and Communications
#J-18808-Ljbffr