Digital Advertising Specialist Job at MOONSHOT Inc in Washington
MOONSHOT Inc, Washington, DC, United States
Digital Advertising Specialist
Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Digital Advertising Specialist to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation. Preference is given to candidates based in DC, Atlanta or Denver. The Digital Advertising Specialist, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing. Your responsibilities will include: Monitoring and analyzing social media trends, including engagement metrics and audience demographics. Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement. Coordinate with teams to develop ad creatives and messaging that resonates with target audiences. Conduct keyword research and analysis to inform advertising strategies. Use analytic tools to track and measure the effectiveness of campaigns and content. Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement. Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.
Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Digital Advertising Specialist to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation. Preference is given to candidates based in DC, Atlanta or Denver. The Digital Advertising Specialist, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing. Your responsibilities will include: Monitoring and analyzing social media trends, including engagement metrics and audience demographics. Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement. Coordinate with teams to develop ad creatives and messaging that resonates with target audiences. Conduct keyword research and analysis to inform advertising strategies. Use analytic tools to track and measure the effectiveness of campaigns and content. Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement. Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.