Marketing Operations Specialist Hybrid - Lisbon, Portugal
Iterable, San Francisco, CA, United States
Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
As a
Marketing Operations Specialist , you will be the backbone of our campaign execution and marketing technology management. This role focuses on the tactical administration of our systems—specifically
Marketo, Zuddl, and Reachdesk —and ensuring that our global marketing programs are launched flawlessly and measured accurately. You will work closely with campaign managers and the broader Demand Generation team to turn strategy into reality.
How You Will Make an Impact
Systems Administration:
Serve as a primary administrator for
Marketo
and Zuddl, managing system health, lead flow processes from web to CRM, and platform troubleshooting. Train and enable the team on how to use systems and processes.
Campaign Operations:
Execute the technical setup for marketing activities across our marketing technology stack.
Data Integrity & Compliance:
Maintain clean database standards to ensure effective targeting and adherence to global email and web compliance regulations.
Reporting Support:
Pull and organize basic performance reports from the CRM, Marketing Automation (MA) platforms, and in Sigma to track campaign engagement and pipeline contribution.
Continuous Improvement:
Identify and create new ways to improve processes and workflows to drive efficiencies and outcomes.
Process Documentation:
Help maintain and document scalable workflows to ensure team best practices are consistently followed.
The Ideal Candidate Has:
Experience:
minimum 3+ years of experience in marketing operations or a related digital marketing role, preferably in a B2B SaaS environment.
Technical Skills:
Hands‑on experience with
Marketo /Hubspot
and
Salesforce .
Campaign Execution:
Familiarity with setting up multi‑channel tactics such as automated email nurtures and webinar platforms.
Detail‑Oriented:
A passion for quality assurance (QA) to ensure error‑free campaign launches.
Analytical Mindset:
Basic ability to interpret data and generate standardized reports to communicate results.
Team Player:
Strong collaborative skills to partner with Sales, RevOps, and Customer Success.
Bonus Points:
Proficiency in
Tableau
or
Sigma .
Experience with
6sense
or similar intent‑based tools.
Familiarity with web development basics (HTML/CSS) for email template troubleshooting.
What we offer
Private Medical Insurance
Meal Allowance: 8.55€ per day
Community Days (days for us to give back to the community)
Paid Annual Leave (22 days)
Global Lifestyle Reimbursement Account
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
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With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
As a
Marketing Operations Specialist , you will be the backbone of our campaign execution and marketing technology management. This role focuses on the tactical administration of our systems—specifically
Marketo, Zuddl, and Reachdesk —and ensuring that our global marketing programs are launched flawlessly and measured accurately. You will work closely with campaign managers and the broader Demand Generation team to turn strategy into reality.
How You Will Make an Impact
Systems Administration:
Serve as a primary administrator for
Marketo
and Zuddl, managing system health, lead flow processes from web to CRM, and platform troubleshooting. Train and enable the team on how to use systems and processes.
Campaign Operations:
Execute the technical setup for marketing activities across our marketing technology stack.
Data Integrity & Compliance:
Maintain clean database standards to ensure effective targeting and adherence to global email and web compliance regulations.
Reporting Support:
Pull and organize basic performance reports from the CRM, Marketing Automation (MA) platforms, and in Sigma to track campaign engagement and pipeline contribution.
Continuous Improvement:
Identify and create new ways to improve processes and workflows to drive efficiencies and outcomes.
Process Documentation:
Help maintain and document scalable workflows to ensure team best practices are consistently followed.
The Ideal Candidate Has:
Experience:
minimum 3+ years of experience in marketing operations or a related digital marketing role, preferably in a B2B SaaS environment.
Technical Skills:
Hands‑on experience with
Marketo /Hubspot
and
Salesforce .
Campaign Execution:
Familiarity with setting up multi‑channel tactics such as automated email nurtures and webinar platforms.
Detail‑Oriented:
A passion for quality assurance (QA) to ensure error‑free campaign launches.
Analytical Mindset:
Basic ability to interpret data and generate standardized reports to communicate results.
Team Player:
Strong collaborative skills to partner with Sales, RevOps, and Customer Success.
Bonus Points:
Proficiency in
Tableau
or
Sigma .
Experience with
6sense
or similar intent‑based tools.
Familiarity with web development basics (HTML/CSS) for email template troubleshooting.
What we offer
Private Medical Insurance
Meal Allowance: 8.55€ per day
Community Days (days for us to give back to the community)
Paid Annual Leave (22 days)
Global Lifestyle Reimbursement Account
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
#J-18808-Ljbffr