Market Strategy and Insights Intern
Porsche Cars North America, Atlanta, GA, United States
Position Overview
The Market Insights & Strategy Intern supports the operation and development of multiple customer projects for Porsche Cars North America, Inc. (PCNA). Reporting to the Manager, Market Strategy and Insights this internship will focus on strengthening their market research and data analysis background as well as gaining insight into the Porsche buyers mindset. This intern will learn different market research methodologies and techniques, collaborate effectively on local and global research projects, and utilize the Porsche Advisors Club to generate greater insights and knowledge of the business and brand.
Hourly Range The hourly range for this role is $18-$20
Roles & Responsibilities
Support multiple market research projects and activities simultaneously utilizing the customer research panel
With the guidance of the Market Insights Analyst, manage and update the customer research panel database on an ongoing basis
Support with the development of insightful surveys and questionnaires
Analyze customer feedback and survey results
Support all Porsche departments in the development, implementation and creation of effective market research programs aligned with the overall Porsche customer and business strategies
Support the Market Strategy and Insights team with all US research activities and programs
Identify potential vendors and technologies for future research projects
Create, field, and analyze customer surveys through Qualtrics
Support the Market Strategy and Insights team with any development needs; including our internal Porsche Center intranet and reporting platform
Support the Market Strategy and Insights team with reporting management and data analysis
Travel Percentage of required travel: 0%
Qualifications Education
B.A. / B.S. degree or higher in a discipline related to marketing, data analytics, or business (completed or in progress)
Experience
1+ years experience in market research, preferably for an OEM, agency or service provider to the automotive industry
1+ years experience in basic market research techniques, such as running crosstabs, coding verbatim, etc.
Experience managing databases preferred
Understanding of various market research methodologies, including quantitative and qualitative techniques (i.e. focus groups, usability testing, conjoint, etc.)
Proven ability with comprehensive results analysis and statistical disciplines.
Minimum of 1 year experience using Qualtrics, experience managing Qualtrics Directory strongly preferred
CRM background strongly preferred
Skills
Strong analysis skills with the ability to prepare, analyze and explain data and research results
Strong eye for detail
Strong organizational skills
Ability to work with large data sets in Excel, knowledge of Pivot Tables strongly preferred
Strong knowledge of PowerPoint required
Polished presentation skills
Ability to communicate effectively to senior management, external companies, consultants and customers
Experience with SPSS or other statistical software required
Ability to work in a fast-paced environment on multiple projects with varying deadlines
Physical Requirements
Must be able to lift 15 pounds at times.
While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
Must be able to effectively work and complete tasks in an open office
oisy environment.
At a Glance Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.
If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.
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Hourly Range The hourly range for this role is $18-$20
Roles & Responsibilities
Support multiple market research projects and activities simultaneously utilizing the customer research panel
With the guidance of the Market Insights Analyst, manage and update the customer research panel database on an ongoing basis
Support with the development of insightful surveys and questionnaires
Analyze customer feedback and survey results
Support all Porsche departments in the development, implementation and creation of effective market research programs aligned with the overall Porsche customer and business strategies
Support the Market Strategy and Insights team with all US research activities and programs
Identify potential vendors and technologies for future research projects
Create, field, and analyze customer surveys through Qualtrics
Support the Market Strategy and Insights team with any development needs; including our internal Porsche Center intranet and reporting platform
Support the Market Strategy and Insights team with reporting management and data analysis
Travel Percentage of required travel: 0%
Qualifications Education
B.A. / B.S. degree or higher in a discipline related to marketing, data analytics, or business (completed or in progress)
Experience
1+ years experience in market research, preferably for an OEM, agency or service provider to the automotive industry
1+ years experience in basic market research techniques, such as running crosstabs, coding verbatim, etc.
Experience managing databases preferred
Understanding of various market research methodologies, including quantitative and qualitative techniques (i.e. focus groups, usability testing, conjoint, etc.)
Proven ability with comprehensive results analysis and statistical disciplines.
Minimum of 1 year experience using Qualtrics, experience managing Qualtrics Directory strongly preferred
CRM background strongly preferred
Skills
Strong analysis skills with the ability to prepare, analyze and explain data and research results
Strong eye for detail
Strong organizational skills
Ability to work with large data sets in Excel, knowledge of Pivot Tables strongly preferred
Strong knowledge of PowerPoint required
Polished presentation skills
Ability to communicate effectively to senior management, external companies, consultants and customers
Experience with SPSS or other statistical software required
Ability to work in a fast-paced environment on multiple projects with varying deadlines
Physical Requirements
Must be able to lift 15 pounds at times.
While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
Must be able to effectively work and complete tasks in an open office
oisy environment.
At a Glance Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.
If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.
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