Field Marketing Manager
Riverbed Technology, Austin, TX, United States
Position
Title:
Marketing Field Manager
Location:
West Coast
Riverbed is seeking a Field Marketing Manager to drive pipeline growth and brand awareness across the Western Americas region.
What you will do In this role, you will partner closely with Sales, ABM, Product Marketing, and Partner teams to execute regional marketing programs that generate qualified pipeline and accelerate revenue for Riverbed Technology solutions.
You will be responsible for developing and executing regionally tailored marketing strategies, including events, partner programs, account‑based marketing (ABM), and localized demand generation campaigns.
This role requires a highly collaborative marketer who understands how to align marketing initiatives with sales priorities, regional market dynamics, and pipeline goals.
What makes you an ideal candidate This role is for someone earlier in their career 3-5 year experience.
Key Responsibilities Regional Marketing Strategy
Develop and execute the regional marketing plan for Western AMER, aligned with GEO revenue targets.
Execute programs that drive opportunities in key growth markets, strategic accounts, and industry segments in the region.
Partner with regional sales leadership to prioritize campaigns that support pipeline and revenue goals.
Pipeline Generation
Plan and execute pipeline‑generating programs, including events, executive roundtables, webinars, and industry conferences.
Support account‑based marketing (ABM) initiatives targeting high‑value accounts.
Collaborate with ABM and Campaigns teams to localize campaigns for regional audiences.
Events & Field Programs
Manage regional trade shows, field events, partner events, webinars, workshops and customer roundtables.
Oversee event planning from concept through execution and post‑event follow‑up.
There may be requirements to drive executions of Pan‑GEO events and webinars.
Work with sales teams to ensure effective lead capture, follow‑up, and opportunity creation.
Partner with Brand, Product Marketing and broader communications teams to create and execute programs to amplify the brand in the region.
Sales Alignment
Act as the primary marketing partner for the regional sales leader.
Enable sales teams with campaign messaging, event support, and account engagement strategies.
Ensure marketing programs support sales pipeline acceleration and deal progression.
Represent Marketing at all regional QBRs, reviews and regular cadence calls.
Build and establish strong cross‑functional relationships with sales and technical leaders, all sellers and SE's in the region.
Partner Marketing
Work with channel and alliance teams to execute joint marketing initiatives with partners.
Support co‑marketing campaigns, partner events, and joint webinars.
Performance & Reporting
Track and report on key metrics including pipeline generated, sourced and influenced revenue, campaign ROI, and event performance.
Use insights to continuously optimize regional marketing programs.
What we offer Our employee benefits include flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives that support physical, emotional, and financial well‑being. Benefits and perks vary by country.
About Riverbed With a 20‑year history of innovation, Riverbed is agile, yet proven, and is disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance.
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, national origin, age, physical disability, mental disability, medical condition, pregnancy or child birth, genetic information, marital status, veteran status or any other basis protected by applicable laws.
#J-18808-Ljbffr
Marketing Field Manager
Location:
West Coast
Riverbed is seeking a Field Marketing Manager to drive pipeline growth and brand awareness across the Western Americas region.
What you will do In this role, you will partner closely with Sales, ABM, Product Marketing, and Partner teams to execute regional marketing programs that generate qualified pipeline and accelerate revenue for Riverbed Technology solutions.
You will be responsible for developing and executing regionally tailored marketing strategies, including events, partner programs, account‑based marketing (ABM), and localized demand generation campaigns.
This role requires a highly collaborative marketer who understands how to align marketing initiatives with sales priorities, regional market dynamics, and pipeline goals.
What makes you an ideal candidate This role is for someone earlier in their career 3-5 year experience.
Key Responsibilities Regional Marketing Strategy
Develop and execute the regional marketing plan for Western AMER, aligned with GEO revenue targets.
Execute programs that drive opportunities in key growth markets, strategic accounts, and industry segments in the region.
Partner with regional sales leadership to prioritize campaigns that support pipeline and revenue goals.
Pipeline Generation
Plan and execute pipeline‑generating programs, including events, executive roundtables, webinars, and industry conferences.
Support account‑based marketing (ABM) initiatives targeting high‑value accounts.
Collaborate with ABM and Campaigns teams to localize campaigns for regional audiences.
Events & Field Programs
Manage regional trade shows, field events, partner events, webinars, workshops and customer roundtables.
Oversee event planning from concept through execution and post‑event follow‑up.
There may be requirements to drive executions of Pan‑GEO events and webinars.
Work with sales teams to ensure effective lead capture, follow‑up, and opportunity creation.
Partner with Brand, Product Marketing and broader communications teams to create and execute programs to amplify the brand in the region.
Sales Alignment
Act as the primary marketing partner for the regional sales leader.
Enable sales teams with campaign messaging, event support, and account engagement strategies.
Ensure marketing programs support sales pipeline acceleration and deal progression.
Represent Marketing at all regional QBRs, reviews and regular cadence calls.
Build and establish strong cross‑functional relationships with sales and technical leaders, all sellers and SE's in the region.
Partner Marketing
Work with channel and alliance teams to execute joint marketing initiatives with partners.
Support co‑marketing campaigns, partner events, and joint webinars.
Performance & Reporting
Track and report on key metrics including pipeline generated, sourced and influenced revenue, campaign ROI, and event performance.
Use insights to continuously optimize regional marketing programs.
What we offer Our employee benefits include flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives that support physical, emotional, and financial well‑being. Benefits and perks vary by country.
About Riverbed With a 20‑year history of innovation, Riverbed is agile, yet proven, and is disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance.
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, national origin, age, physical disability, mental disability, medical condition, pregnancy or child birth, genetic information, marital status, veteran status or any other basis protected by applicable laws.
#J-18808-Ljbffr