Social Media Content Creator & Community Manager
kate spade new york, New York, NY, United States
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready‑to‑wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title Social Media Content Creator & Community Manager
Primary Purpose We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
Social Media Strategy & Content Creation The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York's social channels prioritizing TikTok, Instagram, YouTube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.
Community Management The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company‑wide initiatives.
Planning & Management
Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
Manage day‑to‑day social listening across social platforms including engaging daily with the ksny online community in a meaningful way – seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
Work with the Senior Director to manage and track the social media budget for agency fees, publishing and analytics tools
Content Creation & Curation
Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
Align with creative to facilitate social‑specific asset requests through collaboration with the ksny internal team, content creators, and influencers
Conceptualize and lead the implementation of compelling content and programs across various social platforms that engage and communicate effectively with our audiences
Reporting and Analytics
Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
Utilize information in future marketing decisions, allowing data to influence planning
Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
Team Structure, Resources & Support Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in‑house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross‑functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, eCommerce, Legal and Product Development teams.
Externally, the Social Media Manager will be supported by a full service social media agency team with dedicated full‑time team members to support the Social Media Manager in all areas of focus including: strategy and planning, budgeting, content creation for all platforms, scheduling and publishing content, proactive community management and all analytics and reporting.
Requirements
Must be consumer‑obsessed and have a passion for building community
Must be creative and be able to demonstrate content creation skills and develop thumb‑stopping and needle‑moving social content
Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
Bachelor's Degree preferred
7–9 years of relevant working experience
Equal Opportunity Employer Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans With Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com
Base Pay Range $85,000.00 – $104,250.00
Benefits Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click
here
for a complete list of U.S. Corporate Compensation & Benefits.
#J-18808-Ljbffr
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title Social Media Content Creator & Community Manager
Primary Purpose We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
Social Media Strategy & Content Creation The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York's social channels prioritizing TikTok, Instagram, YouTube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.
Community Management The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company‑wide initiatives.
Planning & Management
Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
Manage day‑to‑day social listening across social platforms including engaging daily with the ksny online community in a meaningful way – seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
Work with the Senior Director to manage and track the social media budget for agency fees, publishing and analytics tools
Content Creation & Curation
Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
Align with creative to facilitate social‑specific asset requests through collaboration with the ksny internal team, content creators, and influencers
Conceptualize and lead the implementation of compelling content and programs across various social platforms that engage and communicate effectively with our audiences
Reporting and Analytics
Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
Utilize information in future marketing decisions, allowing data to influence planning
Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
Team Structure, Resources & Support Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in‑house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross‑functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, eCommerce, Legal and Product Development teams.
Externally, the Social Media Manager will be supported by a full service social media agency team with dedicated full‑time team members to support the Social Media Manager in all areas of focus including: strategy and planning, budgeting, content creation for all platforms, scheduling and publishing content, proactive community management and all analytics and reporting.
Requirements
Must be consumer‑obsessed and have a passion for building community
Must be creative and be able to demonstrate content creation skills and develop thumb‑stopping and needle‑moving social content
Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
Bachelor's Degree preferred
7–9 years of relevant working experience
Equal Opportunity Employer Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans With Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com
Base Pay Range $85,000.00 – $104,250.00
Benefits Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click
here
for a complete list of U.S. Corporate Compensation & Benefits.
#J-18808-Ljbffr