Marketing Manager - Hedge Fund
Ascendo Resources, Florida, NY, United States
A growing alternative investment firm is seeking a marketing manager to drive brand visibility, thought leadership, and lead generation across digital platforms, content marketing, and industry events. This role will play a key part in shaping the firm’s market presence and engaging institutional investors, allocators, and high-net-worth individuals.
The ideal candidate brings experience within alternative investments or financial services and has a strong understanding of how to communicate complex investment strategies to sophisticated audiences.
Key Responsibilities
Develop and execute a comprehensive LinkedIn strategy to increase engagement, brand awareness, and audience growth Create, schedule, and publish content including thought leadership, market insights, firm updates, and multimedia assets Monitor performance metrics (engagement, impressions, growth, conversions) and optimize strategy based on data insights Support and enhance executive social media presence through content and strategic guidance Stay current on social media trends, platform updates, and best practices Produce high-quality content including white papers, blogs, newsletters, case studies, and investment commentary Partner with investment professionals to translate complex strategies into clear, compelling messaging Maintain an editorial calendar and ensure consistent brand voice across all channels Manage relationships with external content creators, designers, and agencies Oversee website content updates and support SEO initiatives Identify and evaluate relevant industry conferences, sponsorships, and networking opportunities Manage logistics for events, including conferences, investor meetings, and firm-hosted events (e.g., roundtables, webinars) Develop event materials, messaging, and follow-up strategies to maximize ROI Partner with sales and investor relations teams to align outreach and engagement efforts Track and report on event performance and maintain a database of opportunities Support press outreach including drafting press releases, media pitches, and announcements Build and maintain relationships with journalists and media contacts in financial services Coordinate media opportunities such as interviews, articles, and commentary placements for firm leadership Monitor industry news and identify opportunities for timely media engagement Qualifications Required
Bachelor’s degree in Marketing, Communications, Business, Finance, or related field 4+ years of marketing experience, preferably within alternative investments, asset management, or financial services Proven experience managing LinkedIn and digital marketing strategies with measurable results Strong writing and editing skills with the ability to simplify complex financial concepts Experience planning and executing events and conference sponsorships Proficiency with marketing tools (e.g., HubSpot, Hootsuite, Canva, Google Analytics or similar) Strong project management and organizational skills with the ability to manage multiple priorities Preferred
Experience marketing to institutional investors, family offices, or high-net-worth clients Familiarity with regulatory and compliance considerations in financial services marketing Experience with CRM platforms (e.g., Salesforce, DealCloud) Knowledge of marketing automation, email campaigns, and lead generation strategies Background in media relations or public relations within financial services
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Develop and execute a comprehensive LinkedIn strategy to increase engagement, brand awareness, and audience growth Create, schedule, and publish content including thought leadership, market insights, firm updates, and multimedia assets Monitor performance metrics (engagement, impressions, growth, conversions) and optimize strategy based on data insights Support and enhance executive social media presence through content and strategic guidance Stay current on social media trends, platform updates, and best practices Produce high-quality content including white papers, blogs, newsletters, case studies, and investment commentary Partner with investment professionals to translate complex strategies into clear, compelling messaging Maintain an editorial calendar and ensure consistent brand voice across all channels Manage relationships with external content creators, designers, and agencies Oversee website content updates and support SEO initiatives Identify and evaluate relevant industry conferences, sponsorships, and networking opportunities Manage logistics for events, including conferences, investor meetings, and firm-hosted events (e.g., roundtables, webinars) Develop event materials, messaging, and follow-up strategies to maximize ROI Partner with sales and investor relations teams to align outreach and engagement efforts Track and report on event performance and maintain a database of opportunities Support press outreach including drafting press releases, media pitches, and announcements Build and maintain relationships with journalists and media contacts in financial services Coordinate media opportunities such as interviews, articles, and commentary placements for firm leadership Monitor industry news and identify opportunities for timely media engagement Qualifications Required
Bachelor’s degree in Marketing, Communications, Business, Finance, or related field 4+ years of marketing experience, preferably within alternative investments, asset management, or financial services Proven experience managing LinkedIn and digital marketing strategies with measurable results Strong writing and editing skills with the ability to simplify complex financial concepts Experience planning and executing events and conference sponsorships Proficiency with marketing tools (e.g., HubSpot, Hootsuite, Canva, Google Analytics or similar) Strong project management and organizational skills with the ability to manage multiple priorities Preferred
Experience marketing to institutional investors, family offices, or high-net-worth clients Familiarity with regulatory and compliance considerations in financial services marketing Experience with CRM platforms (e.g., Salesforce, DealCloud) Knowledge of marketing automation, email campaigns, and lead generation strategies Background in media relations or public relations within financial services
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