E-Commerce & Lifecycle Marketing Manager
Thermomix® USA, Dallas, TX, United States
E-Commerce & Lifecycle Marketing Manager
Role Overview We are seeking a detail-oriented and performance-driven E-Commerce & Lifecycle Marketing Manager to support the ongoing optimization of our Shopify website and execution of customer lifecycle marketing programs across email and SMS. This role will report to the Senior Manager of Customer Marketing & Communications and will play a key supporting role in enhancing online customer experience, improving conversion rates, and driving revenue growth. The ideal candidate is hands‑on, collaborative, and highly analytical, with strong experience in Shopify and Klaviyo, and a passion for continuous optimization.
Key Responsibilities E-Commerce & Shopify Support
Support the day-to-day management and optimization of the Shopify storefront
Assist in implementing website updates, merchandising changes, and UX/UI improvements
Help identify opportunities to improve conversion rates through data analysis and user behavior insights
Execute A/B tests and support ongoing CRO initiatives across key pages (homepage, PDP, cart, checkout)
Partner with internal teams and external partners to deploy site enhancements and ensure seamless user experience
Monitor site performance and flag opportunities to improve key metrics such as CVR, AOV, and bounce rate
Conversion & Growth Support
Support the development and execution of initiatives aimed at driving month-over-month improvements in conversion and total sales
Analyze performance data to identify trends, gaps, and optimization opportunities
Assist in aligning landing pages and on-site experiences with broader marketing campaigns
Lifecycle Marketing (Email & SMS)
Support the execution and optimization of lifecycle marketing programs in Klaviyo (Email & SMS)
Build and maintain automated flows, including:
Welcome series
Abandoned cart and browse abandonment
Post-purchase and cross-sell/upsell
Re‑engagement and winback campaigns
Assist in campaign setup, QA, segmentation, and deployment
Support ongoing testing of messaging, creative, and timing to improve engagement and conversion
Analytics & Reporting
Track and report on website and lifecycle channel performance
Support analysis across Shopify, Klaviyo, Tableau, and Google Analytics (GA4) to generate insights
Provide recommendations based on data to support optimization efforts and revenue growth
3–6+ years of experience in e‑commerce and/or digital marketing roles
Hands‑on experience working within Shopify environments
Strong working knowledge of Klaviyo (Email + SMS lifecycle marketing)
Familiarity with conversion rate optimization (CRO) principles and testing methodologies
Analytical mindset with the ability to interpret data and support decision‑making
Strong attention to detail and ability to manage multiple projects simultaneously
Experience collaborating cross‑functionally with marketing, design, and development teams
Nice to Have
Experience in DTC or high‑growth e‑commerce environments
Familiarity with CRO tools (e.g., Hotjar or similar)
Experience supporting personalization or segmentation strategies
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Role Overview We are seeking a detail-oriented and performance-driven E-Commerce & Lifecycle Marketing Manager to support the ongoing optimization of our Shopify website and execution of customer lifecycle marketing programs across email and SMS. This role will report to the Senior Manager of Customer Marketing & Communications and will play a key supporting role in enhancing online customer experience, improving conversion rates, and driving revenue growth. The ideal candidate is hands‑on, collaborative, and highly analytical, with strong experience in Shopify and Klaviyo, and a passion for continuous optimization.
Key Responsibilities E-Commerce & Shopify Support
Support the day-to-day management and optimization of the Shopify storefront
Assist in implementing website updates, merchandising changes, and UX/UI improvements
Help identify opportunities to improve conversion rates through data analysis and user behavior insights
Execute A/B tests and support ongoing CRO initiatives across key pages (homepage, PDP, cart, checkout)
Partner with internal teams and external partners to deploy site enhancements and ensure seamless user experience
Monitor site performance and flag opportunities to improve key metrics such as CVR, AOV, and bounce rate
Conversion & Growth Support
Support the development and execution of initiatives aimed at driving month-over-month improvements in conversion and total sales
Analyze performance data to identify trends, gaps, and optimization opportunities
Assist in aligning landing pages and on-site experiences with broader marketing campaigns
Lifecycle Marketing (Email & SMS)
Support the execution and optimization of lifecycle marketing programs in Klaviyo (Email & SMS)
Build and maintain automated flows, including:
Welcome series
Abandoned cart and browse abandonment
Post-purchase and cross-sell/upsell
Re‑engagement and winback campaigns
Assist in campaign setup, QA, segmentation, and deployment
Support ongoing testing of messaging, creative, and timing to improve engagement and conversion
Analytics & Reporting
Track and report on website and lifecycle channel performance
Support analysis across Shopify, Klaviyo, Tableau, and Google Analytics (GA4) to generate insights
Provide recommendations based on data to support optimization efforts and revenue growth
3–6+ years of experience in e‑commerce and/or digital marketing roles
Hands‑on experience working within Shopify environments
Strong working knowledge of Klaviyo (Email + SMS lifecycle marketing)
Familiarity with conversion rate optimization (CRO) principles and testing methodologies
Analytical mindset with the ability to interpret data and support decision‑making
Strong attention to detail and ability to manage multiple projects simultaneously
Experience collaborating cross‑functionally with marketing, design, and development teams
Nice to Have
Experience in DTC or high‑growth e‑commerce environments
Familiarity with CRO tools (e.g., Hotjar or similar)
Experience supporting personalization or segmentation strategies
#J-18808-Ljbffr