Manager, In-Restaurant Marketing, Tim Hortons, US
Restaurant Brands International, Miami, FL, United States
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Every time a guest walks into a Tim Hortons, they encounter our brand and this role owns that moment. The Manager, In‑Restaurant Marketing for Tim Hortons U.S. is the creative and executional force behind all BTL (below‑the‑line) in‑restaurant assets, including POP, Menu Boards, Packaging, OOH, and Merchandise. Reporting to the Director, Marketing Communications, this role sits at the heart of the Tims US MarComms team and is responsible for translating the brand's marketing strategy into compelling, sales‑driving in‑restaurant experiences across all U.S. locations.
We’re looking for a self-driven, highly organized marketer with a sharp creative eye, a natural instinct for design and visuals, and an obsessive attention to detail. The In‑Restaurant Marketing Manager works cross‑functionally with internal teams and manages key external agency and vendor relationships to ensure every asset that reaches a restaurant is on‑brand, on‑time, and optimized for performance.
Roles & Responsibilities
Lead the end‑to‑end creative process for all in‑restaurant POP and merchandise assets from agency briefing and photoshoot direction through creative reviews, legal approvals, and final release.
Own day‑to‑day relationships with key external creative agency and production vendor partners, providing clear and actionable feedback across all production rounds to ensure on‑brand, on‑time, high‑quality deliverables.
Oversee product photoshoots, providing on‑site creative direction to ensure quality and brand alignment.
Lead market test assets to evaluate creative effectiveness and optimize POP placement and messaging to drive product mix and sales performance.
Ensure all assets consistently reflect brand guidelines, messaging hierarchy, and visual identity standards across all in‑restaurant touchpoints.
Own the menu board promotional calendar, including mapping placements, QA and coordination of execution with third‑party vendors. Closely collaborate cross‑functionally to align and test content hierarchy, promotional placements, and messaging effectiveness.
Lead the design of packaging initiatives for the U.S. market, including creative reviews, QA rounds, and agency coordination through to final artwork release for packaging vendors.
Oversee creative development and production of OOH assets and partner with the Media team to define creative briefs for digital and static OOH billboard executions.
Collaborate with the Regional Team and Franchisees to identify POP needs for new store openings and oversee the production and on‑site delivery of marketing materials.
Manage simultaneous, complex workstreams across multiple campaign windows with tight deadlines, balancing quality, operational constraints, and budget while ensuring on‑time delivery of all assets.
Own the day‑to‑day relationships with key external partners including creative agency and digital menu board vendor, ensuring accountability, creative excellence, and timely delivery.
Negotiate scope efficiencies and push partners to deliver maximum value. Track, manage, and report on POP, Merchandise budget spend against agency and vendor scopes.
Directly manage and develop the Sr. Analyst, In‑Restaurant Experience, including defining clear roles and responsibilities, delegating workstreams effectively, and providing ongoing coaching and constructive feedback.
Skills & Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
4+ years of professional experience in marketing, with a focus on in‑restaurant, retail, or brand marketing execution.
Experience managing the end‑to‑end production of in‑restaurant signage, POP, and/or menu boards from brief to launch.
Strong project management skills with the ability to handle multiple simultaneous workstreams, competing deadlines, and cross‑functional stakeholders.
Experience managing external creative agencies and production vendors.
Excellent cross‑functional communication and interpersonal skills; able to navigate complex internal conversations with clarity and confidence.
Sharp creative eye with the ability to assess and guide visual content against brand standards.
Proficient in Microsoft Office (PPT, Excel, Word) and Adobe Suite (Photoshop, Illustrator, InDesign).
Preferred
Experience in the QSR industry or a fast‑paced consumer brand environment.
Familiarity with digital menu board platforms (e.g., Stratacache) and print production workflows.
Exposure to OOH production and packaging creative processes.
Experience managing or mentoring direct reports.
Working knowledge of sales analytics and performance reporting tools.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Every time a guest walks into a Tim Hortons, they encounter our brand and this role owns that moment. The Manager, In‑Restaurant Marketing for Tim Hortons U.S. is the creative and executional force behind all BTL (below‑the‑line) in‑restaurant assets, including POP, Menu Boards, Packaging, OOH, and Merchandise. Reporting to the Director, Marketing Communications, this role sits at the heart of the Tims US MarComms team and is responsible for translating the brand's marketing strategy into compelling, sales‑driving in‑restaurant experiences across all U.S. locations.
We’re looking for a self-driven, highly organized marketer with a sharp creative eye, a natural instinct for design and visuals, and an obsessive attention to detail. The In‑Restaurant Marketing Manager works cross‑functionally with internal teams and manages key external agency and vendor relationships to ensure every asset that reaches a restaurant is on‑brand, on‑time, and optimized for performance.
Roles & Responsibilities
Lead the end‑to‑end creative process for all in‑restaurant POP and merchandise assets from agency briefing and photoshoot direction through creative reviews, legal approvals, and final release.
Own day‑to‑day relationships with key external creative agency and production vendor partners, providing clear and actionable feedback across all production rounds to ensure on‑brand, on‑time, high‑quality deliverables.
Oversee product photoshoots, providing on‑site creative direction to ensure quality and brand alignment.
Lead market test assets to evaluate creative effectiveness and optimize POP placement and messaging to drive product mix and sales performance.
Ensure all assets consistently reflect brand guidelines, messaging hierarchy, and visual identity standards across all in‑restaurant touchpoints.
Own the menu board promotional calendar, including mapping placements, QA and coordination of execution with third‑party vendors. Closely collaborate cross‑functionally to align and test content hierarchy, promotional placements, and messaging effectiveness.
Lead the design of packaging initiatives for the U.S. market, including creative reviews, QA rounds, and agency coordination through to final artwork release for packaging vendors.
Oversee creative development and production of OOH assets and partner with the Media team to define creative briefs for digital and static OOH billboard executions.
Collaborate with the Regional Team and Franchisees to identify POP needs for new store openings and oversee the production and on‑site delivery of marketing materials.
Manage simultaneous, complex workstreams across multiple campaign windows with tight deadlines, balancing quality, operational constraints, and budget while ensuring on‑time delivery of all assets.
Own the day‑to‑day relationships with key external partners including creative agency and digital menu board vendor, ensuring accountability, creative excellence, and timely delivery.
Negotiate scope efficiencies and push partners to deliver maximum value. Track, manage, and report on POP, Merchandise budget spend against agency and vendor scopes.
Directly manage and develop the Sr. Analyst, In‑Restaurant Experience, including defining clear roles and responsibilities, delegating workstreams effectively, and providing ongoing coaching and constructive feedback.
Skills & Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
4+ years of professional experience in marketing, with a focus on in‑restaurant, retail, or brand marketing execution.
Experience managing the end‑to‑end production of in‑restaurant signage, POP, and/or menu boards from brief to launch.
Strong project management skills with the ability to handle multiple simultaneous workstreams, competing deadlines, and cross‑functional stakeholders.
Experience managing external creative agencies and production vendors.
Excellent cross‑functional communication and interpersonal skills; able to navigate complex internal conversations with clarity and confidence.
Sharp creative eye with the ability to assess and guide visual content against brand standards.
Proficient in Microsoft Office (PPT, Excel, Word) and Adobe Suite (Photoshop, Illustrator, InDesign).
Preferred
Experience in the QSR industry or a fast‑paced consumer brand environment.
Familiarity with digital menu board platforms (e.g., Stratacache) and print production workflows.
Exposure to OOH production and packaging creative processes.
Experience managing or mentoring direct reports.
Working knowledge of sales analytics and performance reporting tools.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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