Digital Marketing Manager (Full Time)
Summit Area YMCA, Summit, NJ, United States
Full‑time Description
The Summit Area YMCA is looking for a tech‑centric, creative storyteller who knows how to turn marketing goals into content that connects. In this role, you’ll shape how thousands of people experience the Y online, from emails and web content to social posts and ad campaigns that drive real engagement.
Position Summary The Digital Marketing Manager is a hands‑on role responsible for bringing ideas to life across the Y’s digital platforms. From web and email to social media and paid campaigns, you will create, publish, and manage content that drives engagement and connects people to our programs and mission.
You may be the right fit if…
You enjoy creating content that people actually want to click, read, and share
You are both creative and organized, you can design a post and track its performance
You like variety in your work and can shift between projects with ease
You know your way around the backend of a website and are an experienced email designer who understands strategies for creating and optimizing emails that delight and compel
You have an eye for detail and care about getting things right
You enjoy being part of a team but can also take ownership of your work
You understand the importance of representing a people‑centric, family friendly brand online
You want your work to support a mission that makes a difference in the community
What You Will Do
Coordinate and execute digital marketing campaigns across web, email, social media, digital signage, and paid advertising
Create and publish content including copy, graphics, and video for digital platforms
Manage and update website content to ensure accuracy, functionality, and brand consistency
Develop and send email communications such as newsletters and automated campaigns
Support social media channels through scheduling, posting, and engagement
Run and monitor paid advertising campaigns across platforms like Google and Meta
Capture and edit photo and video content to support campaigns and storytelling
Maintain organized digital media and project files
Ensure all content aligns with brand standards and accessibility best practices
Track basic performance metrics and support ongoing campaign improvements
As well as work on other related projects as needed
Salary & Benefits This full‑time, exempt‑level position generally works Monday–Friday during standard business hours, with occasional evening or weekend responsibilities. The salary range for this position is $55,000 – $70,000 annually, based on experience. The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long‑term disability insurance; paid time off for vacation, wellness, and holidays; free YMCA family membership; discounts on YMCA programs and services (including childcare); ongoing professional training and development; and a 12% employer contribution to the YMCA retirement plan upon eligibility.
Requirements
Bachelor’s degree in Marketing, Communications, Interactive Media or a related field preferred, or equivalent experience.
2–4 years of experience in digital marketing, advertising, communications, or a related field.
Prior experience executing digital campaigns across website, email, social, and digital advertising platforms. Working knowledge of WordPress, Mailchimp, Canva, Meta, Google Analytics is a plus.
Proficient in Adobe Creative Suite, Microsoft 365, Google Workspace, and general PC skills.
Very tech savvy and can quickly learn new software/applications.
Strong content creation skills, including copywriting and basic graphic, photo, and video editing.
Highly organized with strong attention to detail; able to manage multiple projects and deadlines while maintaining accuracy and brand consistency.
Able to independently travel between the Summit Area YMCA branches.
About The Summit Area YMCA We were founded as the Young Men's Christian Association in 1886, but today, we are The Y. Part of a world‑class organization, we are one of the area’s leading nonprofits, that values, and is made stronger by, its diverse people. The Summit Area YMCA is committed to strengthening community by connecting all people to their potential, purpose, and each other. Working locally, we focus on empowering young people, improving health and well‑being, and inspiring action in and across communities. By bringing together people from different backgrounds, perspectives, and generations, we ensure that we all have access to the opportunities, relationships, and resources necessary to learn, grow and thrive.
At the Summit Area YMCA, we are committed to equal opportunity employment regardless of gender, age, disability, ethnicity, sexual orientation, or religious affiliation. Our main purpose is to strengthen the community. Every day, we work side‑by‑side with our neighbors to make sure that everyone can reach their full potential, and we strive to live our cause with purpose every day. No matter who you are or where you’re from, we believe that we’re stronger when we come together.
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Position Summary The Digital Marketing Manager is a hands‑on role responsible for bringing ideas to life across the Y’s digital platforms. From web and email to social media and paid campaigns, you will create, publish, and manage content that drives engagement and connects people to our programs and mission.
You may be the right fit if…
You enjoy creating content that people actually want to click, read, and share
You are both creative and organized, you can design a post and track its performance
You like variety in your work and can shift between projects with ease
You know your way around the backend of a website and are an experienced email designer who understands strategies for creating and optimizing emails that delight and compel
You have an eye for detail and care about getting things right
You enjoy being part of a team but can also take ownership of your work
You understand the importance of representing a people‑centric, family friendly brand online
You want your work to support a mission that makes a difference in the community
What You Will Do
Coordinate and execute digital marketing campaigns across web, email, social media, digital signage, and paid advertising
Create and publish content including copy, graphics, and video for digital platforms
Manage and update website content to ensure accuracy, functionality, and brand consistency
Develop and send email communications such as newsletters and automated campaigns
Support social media channels through scheduling, posting, and engagement
Run and monitor paid advertising campaigns across platforms like Google and Meta
Capture and edit photo and video content to support campaigns and storytelling
Maintain organized digital media and project files
Ensure all content aligns with brand standards and accessibility best practices
Track basic performance metrics and support ongoing campaign improvements
As well as work on other related projects as needed
Salary & Benefits This full‑time, exempt‑level position generally works Monday–Friday during standard business hours, with occasional evening or weekend responsibilities. The salary range for this position is $55,000 – $70,000 annually, based on experience. The Summit Area YMCA offers a generous benefits package that includes subsidized medical, dental, vision, life, and long‑term disability insurance; paid time off for vacation, wellness, and holidays; free YMCA family membership; discounts on YMCA programs and services (including childcare); ongoing professional training and development; and a 12% employer contribution to the YMCA retirement plan upon eligibility.
Requirements
Bachelor’s degree in Marketing, Communications, Interactive Media or a related field preferred, or equivalent experience.
2–4 years of experience in digital marketing, advertising, communications, or a related field.
Prior experience executing digital campaigns across website, email, social, and digital advertising platforms. Working knowledge of WordPress, Mailchimp, Canva, Meta, Google Analytics is a plus.
Proficient in Adobe Creative Suite, Microsoft 365, Google Workspace, and general PC skills.
Very tech savvy and can quickly learn new software/applications.
Strong content creation skills, including copywriting and basic graphic, photo, and video editing.
Highly organized with strong attention to detail; able to manage multiple projects and deadlines while maintaining accuracy and brand consistency.
Able to independently travel between the Summit Area YMCA branches.
About The Summit Area YMCA We were founded as the Young Men's Christian Association in 1886, but today, we are The Y. Part of a world‑class organization, we are one of the area’s leading nonprofits, that values, and is made stronger by, its diverse people. The Summit Area YMCA is committed to strengthening community by connecting all people to their potential, purpose, and each other. Working locally, we focus on empowering young people, improving health and well‑being, and inspiring action in and across communities. By bringing together people from different backgrounds, perspectives, and generations, we ensure that we all have access to the opportunities, relationships, and resources necessary to learn, grow and thrive.
At the Summit Area YMCA, we are committed to equal opportunity employment regardless of gender, age, disability, ethnicity, sexual orientation, or religious affiliation. Our main purpose is to strengthen the community. Every day, we work side‑by‑side with our neighbors to make sure that everyone can reach their full potential, and we strive to live our cause with purpose every day. No matter who you are or where you’re from, we believe that we’re stronger when we come together.
#J-18808-Ljbffr