Local Brand Content Manager - Travel & Video Creation
Ben & Jerry's Connecticut, Canton, CT, United States
Content Manager (Full-Time)
Ben & Jerry's Scoop Shops -CT/RI/NJ
Multi-Location Role | Travel Required
Build the brand. Capture the moments. Put our shops on the map.
We're looking for a
Content Manager who can take a well-known brand and make it feel local, relevant, and alive in each of our markets.
This role is about
owning our local presence
-- creating content that connects with our specific communities, drives foot traffic, and makes our shops
the go-to spot
in each town.
If you know how to create memorable content that people actually watch, share, and search for -- we want you.
Compensation
$50,000 - $55,000 annually (based on experience) Travel reimbursement Growth opportunities within a fast-growing franchise
What You'll Own
Content Strategy & Execution
Plan and execute a weekly content strategy across TikTok, Instagram, and YouTube Shorts Identify trends, create concepts, and consistently produce engaging content that will drive traffic to our shops and catering Turn everyday shop activity into high-performing videos
Content Creation (In-Shop)
Travel between locations to film content regularly Capture: Customer reactions Team culture & behind-the-scenes Product shots (scoops, toppings, specials) Create 4-6 short-form videos per week
Interviews & Storytelling
Interview guests/customers, team members, and managers Capture authentic, unscripted moments Tell stories that highlight our brand, people, and community. Stories that customers want to hear.
Local SEO + Google Presence
Support Google Business Profiles by: Uploading photos & videos Posting updates and events Create content that helps us rank for: "Ice cream near me" "Best dessert spots in [town]"
Event Coverage
Attend and capture in-store events, fundraisers, and community activations Create real-time and recap content Be available during weekends and key events
What We're Looking For
Proven experience creating short-form video content (TikTok/Reels/Shorts) Strong ability to film, edit, and publish independently Comfortable talking to and filming customers and team members Creative thinker with a strong sense of what performs online Willingness to travel between shop locations Flexible schedule -- weekends and events are required Organized, self-driven, and consistent
Requirements
Must submit a portfolio or social media examples Experience with editing tools (CapCut, Adobe, Final Cut, etc.) Reliable transportation Comfortable working in fast-paced, public-facing environments
What Success Looks Like
Consistent weekly content output Growth in followers, engagement, and reach Increased visibility on Google and social platforms Shops becoming known as "the spot" in each town Increased revenue in shops and catering that have direct correlation to content created
Why This Role is Different
You won't just be "posting content."
You'll be helping build a
local brand presence that shows up everywhere -- Google, social, and real life.
Apply with your portfolio or examples of your work.
#J-18808-Ljbffr
Ben & Jerry's Scoop Shops -CT/RI/NJ
Multi-Location Role | Travel Required
Build the brand. Capture the moments. Put our shops on the map.
We're looking for a
Content Manager who can take a well-known brand and make it feel local, relevant, and alive in each of our markets.
This role is about
owning our local presence
-- creating content that connects with our specific communities, drives foot traffic, and makes our shops
the go-to spot
in each town.
If you know how to create memorable content that people actually watch, share, and search for -- we want you.
Compensation
$50,000 - $55,000 annually (based on experience) Travel reimbursement Growth opportunities within a fast-growing franchise
What You'll Own
Content Strategy & Execution
Plan and execute a weekly content strategy across TikTok, Instagram, and YouTube Shorts Identify trends, create concepts, and consistently produce engaging content that will drive traffic to our shops and catering Turn everyday shop activity into high-performing videos
Content Creation (In-Shop)
Travel between locations to film content regularly Capture: Customer reactions Team culture & behind-the-scenes Product shots (scoops, toppings, specials) Create 4-6 short-form videos per week
Interviews & Storytelling
Interview guests/customers, team members, and managers Capture authentic, unscripted moments Tell stories that highlight our brand, people, and community. Stories that customers want to hear.
Local SEO + Google Presence
Support Google Business Profiles by: Uploading photos & videos Posting updates and events Create content that helps us rank for: "Ice cream near me" "Best dessert spots in [town]"
Event Coverage
Attend and capture in-store events, fundraisers, and community activations Create real-time and recap content Be available during weekends and key events
What We're Looking For
Proven experience creating short-form video content (TikTok/Reels/Shorts) Strong ability to film, edit, and publish independently Comfortable talking to and filming customers and team members Creative thinker with a strong sense of what performs online Willingness to travel between shop locations Flexible schedule -- weekends and events are required Organized, self-driven, and consistent
Requirements
Must submit a portfolio or social media examples Experience with editing tools (CapCut, Adobe, Final Cut, etc.) Reliable transportation Comfortable working in fast-paced, public-facing environments
What Success Looks Like
Consistent weekly content output Growth in followers, engagement, and reach Increased visibility on Google and social platforms Shops becoming known as "the spot" in each town Increased revenue in shops and catering that have direct correlation to content created
Why This Role is Different
You won't just be "posting content."
You'll be helping build a
local brand presence that shows up everywhere -- Google, social, and real life.
Apply with your portfolio or examples of your work.
#J-18808-Ljbffr