Digital Marketing Manager
Mejora Infotech Pvt. Ltd., Salt Lake City, UT, United States
We are looking for a strategic
Digital Marketing Manager
to lead our digital ecosystem into the next era of AI-driven growth. You will develop and manage a large-scale team to deliver integrated results across SEO, Social Media, and Performance Marketing. This role requires a leader who can balance traditional
PPC and SMO
with cutting‑edge
AI search optimization (AEO/GEO)
to ensure our brands dominate both human‑led and AI‑generated search results.
Key Responsibilities: AI-Driven Search & Content Strategy (AEO/GEO)
Generative Engine Optimization:
Pivot traditional SEO to
GEO
and
AEO
to ensure brand visibility within AI overviews like ChatGPT and Gemini.
Semantic Authority:
Implement entity‑based search strategies and schema to help AI models interpret brand data.
AI Content Pipelines:
Oversee the use of Generative AI to scale high‑quality content production while maintaining strict brand voice standards.
Paid Media & Performance (PPC & SMEO)
Multi‑Platform PPC:
Manage and optimize monthly ad budgets ($30k+) across Google, Bing, LinkedIn, and Apple Ads.
Search Media Engine Optimization (SMEO):
Optimize paid search visibility by aligning bid strategies with real‑time AI search trends.
Data‑Driven ROI:
Utilize
PPC Bid Management
and
Conversion Rate Optimization (CRO)
to maximize ROAS across all paid channels.
Social Media Optimization (SMO) & Integration
Integrated SMO:
Lead
Social Media Marketing
strategies across Meta and LinkedIn to drive brand engagement and community growth.
Cross‑Channel Alignment:
Ensure
SMO
efforts are synchronized with SEO and PPC campaigns for a unified “full‑funnel” marketing approach.
Performance Tracking:
Monitor social signals and engagement metrics to refine content strategy and audience targeting.
Direct Management:
Lead a
16-member team
of PPC specialists, SEO executives, and marketers to achieve monthly KPIs.
Training & Development:
Act as a mentor to bridge the gap between academic knowledge and industry practice for junior team members.
Client Reporting:
Maintain high‑level communication with domestic and international clients, sharing performance insights and ROI data.
Required Skills & Experience
Management:
Proven experience leading teams of
15+ members
and managing 100+ concurrent clients/projects.
PPC Expertise:
Mastery of
PPC Management , Google AdWords, Meta Ads, and LinkedIn Marketing.
Technical SEO:
Deep knowledge of
On‑Page/Off‑Page Optimization , Google Webmaster Tools, and GTM.
AI/Analytical Tools:
Proficient in Google Analytics, Microsoft Clarity, and AI‑assisted marketing tools.
Education:
MBA/PGDM in Marketing or a related field preferred.
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Digital Marketing Manager
to lead our digital ecosystem into the next era of AI-driven growth. You will develop and manage a large-scale team to deliver integrated results across SEO, Social Media, and Performance Marketing. This role requires a leader who can balance traditional
PPC and SMO
with cutting‑edge
AI search optimization (AEO/GEO)
to ensure our brands dominate both human‑led and AI‑generated search results.
Key Responsibilities: AI-Driven Search & Content Strategy (AEO/GEO)
Generative Engine Optimization:
Pivot traditional SEO to
GEO
and
AEO
to ensure brand visibility within AI overviews like ChatGPT and Gemini.
Semantic Authority:
Implement entity‑based search strategies and schema to help AI models interpret brand data.
AI Content Pipelines:
Oversee the use of Generative AI to scale high‑quality content production while maintaining strict brand voice standards.
Paid Media & Performance (PPC & SMEO)
Multi‑Platform PPC:
Manage and optimize monthly ad budgets ($30k+) across Google, Bing, LinkedIn, and Apple Ads.
Search Media Engine Optimization (SMEO):
Optimize paid search visibility by aligning bid strategies with real‑time AI search trends.
Data‑Driven ROI:
Utilize
PPC Bid Management
and
Conversion Rate Optimization (CRO)
to maximize ROAS across all paid channels.
Social Media Optimization (SMO) & Integration
Integrated SMO:
Lead
Social Media Marketing
strategies across Meta and LinkedIn to drive brand engagement and community growth.
Cross‑Channel Alignment:
Ensure
SMO
efforts are synchronized with SEO and PPC campaigns for a unified “full‑funnel” marketing approach.
Performance Tracking:
Monitor social signals and engagement metrics to refine content strategy and audience targeting.
Direct Management:
Lead a
16-member team
of PPC specialists, SEO executives, and marketers to achieve monthly KPIs.
Training & Development:
Act as a mentor to bridge the gap between academic knowledge and industry practice for junior team members.
Client Reporting:
Maintain high‑level communication with domestic and international clients, sharing performance insights and ROI data.
Required Skills & Experience
Management:
Proven experience leading teams of
15+ members
and managing 100+ concurrent clients/projects.
PPC Expertise:
Mastery of
PPC Management , Google AdWords, Meta Ads, and LinkedIn Marketing.
Technical SEO:
Deep knowledge of
On‑Page/Off‑Page Optimization , Google Webmaster Tools, and GTM.
AI/Analytical Tools:
Proficient in Google Analytics, Microsoft Clarity, and AI‑assisted marketing tools.
Education:
MBA/PGDM in Marketing or a related field preferred.
#J-18808-Ljbffr