Copywriter
Frank Darling - We're Hiring!, New York, NY, United States
Job Description
Frank Darling is a female-founded fine jewelry brand making custom engagement rings feel exciting, personal, and refreshingly human. Our modern, sustainability-minded designs have been featured in Vogue, WSJ, Bloomberg, Glossy, and more.
We’re looking for a Copywriter to join our marketing team at a pivotal moment of growth. This is a rare opportunity to shape the voice of a brand that sits at the heart of one of the most significant purchases of someone's life — helping people find the perfect ring. You’ll work across the full marketing mix—from punchy social captions to long‑form SEO content, campaign naming, and defining the tone of voice that makes Frank Darling unmistakably Frank Darling.
Key Duties and Responsibilities
Develop compelling copy across all brand touchpoints including social media, email, paid advertising, product descriptions, and website content.
Lead campaign naming and concepting—from seasonal collections to brand‑wide initiatives—ensuring consistency of voice and message.
Write and optimize SEO‑driven website copy to improve organic visibility and on‑site conversion.
Own and evolve the Frank Darling tone of voice, building out guidelines and resources that empower the wider team to write on‑brand.
Partner with the design teams to develop 360° campaign concepts that translate across channels.
Support paid media with ad copy that drives performance without sacrificing brand integrity.
Collaborate cross‑functionally with marketing, creative, design, and customer experience teams to maintain a cohesive brand narrative.
Stay ahead of cultural moments, industry trends, and competitor activity to keep Frank Darling’s content fresh and relevant.
Requirements and Experience
4‑6 years of copywriting experience, ideally within a DTC brand, luxury, or fine jewelry context.
A portfolio that demonstrates range—from tight social copy and campaign headlines to long‑form brand storytelling and TOV documentation.
Proven experience running 360° copywriting across multiple channels and formats simultaneously.
Strong strategic instincts: you think in concepts, not just words, and can connect copy to business objectives.
Experience developing or contributing to tone of voice guidelines and brand language frameworks.
Solid understanding of SEO best practices and experience writing copy that balances search intent with brand voice.
Exceptional attention to detail and a strong editorial eye—you notice when a comma changes everything.
Experience working in or alongside jewelry, fashion, beauty, or luxury lifestyle brands is strongly preferred.
Comfortable working in a fast‑paced, collaborative environment with multiple stakeholders and evolving priorities.
Self‑starter with strong project management skills and the ability to juggle multiple briefs.
Job Details
Full‑time on‑site role located in New York City.
Sits within the Marketing team, reporting to the Director of Marketing.
Salary: $60‑80K.
Benefits
Equity Compensation: Every Frank Darling team member receives a stock option package to share in the company's upside.
Insurance: Medical and dental insurance kicks in on the first day of your first full month!
401k: Optional 401k program.
Paid Time Off: Flexible, unlimited paid time off policy enables motivated, goal‑oriented team members to recharge.
Disability and Life Insurance.
Pre‑Tax Commuter Benefits.
Employee Discounts: A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.
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We’re looking for a Copywriter to join our marketing team at a pivotal moment of growth. This is a rare opportunity to shape the voice of a brand that sits at the heart of one of the most significant purchases of someone's life — helping people find the perfect ring. You’ll work across the full marketing mix—from punchy social captions to long‑form SEO content, campaign naming, and defining the tone of voice that makes Frank Darling unmistakably Frank Darling.
Key Duties and Responsibilities
Develop compelling copy across all brand touchpoints including social media, email, paid advertising, product descriptions, and website content.
Lead campaign naming and concepting—from seasonal collections to brand‑wide initiatives—ensuring consistency of voice and message.
Write and optimize SEO‑driven website copy to improve organic visibility and on‑site conversion.
Own and evolve the Frank Darling tone of voice, building out guidelines and resources that empower the wider team to write on‑brand.
Partner with the design teams to develop 360° campaign concepts that translate across channels.
Support paid media with ad copy that drives performance without sacrificing brand integrity.
Collaborate cross‑functionally with marketing, creative, design, and customer experience teams to maintain a cohesive brand narrative.
Stay ahead of cultural moments, industry trends, and competitor activity to keep Frank Darling’s content fresh and relevant.
Requirements and Experience
4‑6 years of copywriting experience, ideally within a DTC brand, luxury, or fine jewelry context.
A portfolio that demonstrates range—from tight social copy and campaign headlines to long‑form brand storytelling and TOV documentation.
Proven experience running 360° copywriting across multiple channels and formats simultaneously.
Strong strategic instincts: you think in concepts, not just words, and can connect copy to business objectives.
Experience developing or contributing to tone of voice guidelines and brand language frameworks.
Solid understanding of SEO best practices and experience writing copy that balances search intent with brand voice.
Exceptional attention to detail and a strong editorial eye—you notice when a comma changes everything.
Experience working in or alongside jewelry, fashion, beauty, or luxury lifestyle brands is strongly preferred.
Comfortable working in a fast‑paced, collaborative environment with multiple stakeholders and evolving priorities.
Self‑starter with strong project management skills and the ability to juggle multiple briefs.
Job Details
Full‑time on‑site role located in New York City.
Sits within the Marketing team, reporting to the Director of Marketing.
Salary: $60‑80K.
Benefits
Equity Compensation: Every Frank Darling team member receives a stock option package to share in the company's upside.
Insurance: Medical and dental insurance kicks in on the first day of your first full month!
401k: Optional 401k program.
Paid Time Off: Flexible, unlimited paid time off policy enables motivated, goal‑oriented team members to recharge.
Disability and Life Insurance.
Pre‑Tax Commuter Benefits.
Employee Discounts: A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.
#J-18808-Ljbffr