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Senior Product Designer

Relatable, New York, NY, United States


The Senior Product Designer is responsible for leading the design process for consumer-focused products from concept through production. This role requires a deep understanding of consumer behavior, market trends, and product design principles to create innovative, trend-driven products that align with the company’s strategic goals.

This role will primarily focus on trend-driven plush products,while also supporting the development of party, family, and kids games as needed. The ideal candidate is highly creative, collaborative, and capable of balancing strong design vision with an understanding of how products are manufactured.

Responsibilities

Lead the design process from concept to production for consumer products, including collectible plush, soft goods, hard goods, and games

Concept and develop trend-driven plush products, including character design, materials, and construction details

Brainstorm and present ideas for new game concepts, plush, and consumer products that align with the Relatable product portfolio

Create sketches and renderingsthat clearly communicate form, materials, and manufacturability

Develop detailed design specifications, including sketches, turnaround drawings, and prototypes

Review physical samples and provide clear, actionable feedback with visual reference and overlays

Use consumer insights and trend research to inform design decisions

Identify the defining elements of our brands and communicate them clearly to stakeholders and peers

Collaboration and Communication

Collaborate with brand marketing, brand design, engineering, and sourcing teams to align design efforts with business objectives

Attend and contribute to product development meetings (Brand/Design reviews, cross-functional check-ins, etc.)

Present design concepts and rationale clearly to stakeholders and incorporate feedback efficiently

Clearly communicate and help define the visual and product language of our brands

Design Execution

Demonstrate strong skills in sketching and rendering product concepts, with a focus on form, styling, and construction

Apply knowledge of materials, including plush, fabrics, and mixed materials (e.g., plastics and soft goods)

Design with manufacturing in mind, ensuring concepts translate effectively into production

Project Management

Manage multiple design projects simultaneously, ensuring timely delivery

Work in a fast-paced, iterative environment, balancing speed with quality

Lead designs and timelines independently ensuring cross functional collaboration and communication

Balance creative exploration with practical constraints to meet product goals

Utilize and manage external resources to successfully drive a high volume of projects

This Could Be You If

Bachelor’s or Master’s degree in Industrial Design, Product Design, or a related field

5+ years of experience in product design, with a focus on consumer products

Proficiency in Adobe Creative Suite (Photoshop and Illustrator required)

Strong understanding of materials and manufacturing processes, particularly plush, soft goods, and mixed materials

Strong understanding of design aesthetic consumer behavior, and market trends.

Must be able to take direction and work in a team environment

Experience reviewing physical samples and providing feedback for production

Ability to conceptualize product and game ideas; experience with kids/family games a plus

Strong understanding of consumer trends and culturally relevant product design

Excellent communication and presentation skills

Ability to collaborate cross-functionally and manage multiple projects

Experience in toys, games, consumer products, or soft goods preferred

Knowledge of CAD software (SolidWorks, Fusion 360, etc.) is a plus

Why Join Us? Bring Trends to Life

– We don’t just follow what’s next—we create it. Innovation and creativity are at the core of everything we do.

Energized Culture

– Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

Radical Transparency

– No guesswork. We believe in open dialogue, direct feedback, and shared success.

Beyond Benefits

– Competitive pay, standout perks, and real investment in your growth.

Push Boundaries

– If you want to shape the future and turn ideas into reality, you belong here.

Healthcare, Vision, & Dental:

Competitive / Best in Class Plans

FSA & HSA Options:

Pick what suits you (can’t do both).

401K with 3% Match:

Eligible after 90 days.

Financial Planning & Charity Match

Time Off Wellness & Growth

Classpass Membership

Continuous Learning & Dedicated Learning Hours

Remote & Hybrid Work Options

Women In Toys Membership

Parental Leave:

After 1 year.

The Legal bits The salary range for this role is $100,000.00 - $115,000.00 annually, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER , What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do you Meme for the job.

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