Social Media Manager

Location: Hawai‘i (O‘ahu or Big Island preferred) At Waiākea, we put people, the planet and sharing aloha over profits, and we are looking for someone to join a team that is committed to sustainability and ethics and excited to spread the word digitally. Position Summary As Waiākea’s Social Media Manager, you won’t just be managing our online presence; you’ll be driving it. Harnessing the power of major platforms, your role will be pivotal in achieving significant growth and ensuring our voice resonates across the digital realm. Working closely with our Marketing Team, you will architect cross-platform digital strategies and campaigns that resonate deeply with our audiences. Key Responsibilities Strategy and Planning: Collaborate with the Marketing Team to develop a comprehensive social media strategy that aligns with business goals. Design and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Identify growth opportunities by exploring new social platforms and trends. Content Creation: Lead the creation and curation of shareable content. Work with designers and team to ensure content is informative and appealing. Assist with video/photo shoots, ensuring content aligns with the brand's voice and aesthetic. Create in-house content for social posts Engagement and Community Building: Monitor, engage, and interact with the online community on a daily basis. Address customers' inquiries and concerns promptly. Foster relationships with influencers and other potential brand ambassadors. Analytics and Reporting: Use analytics tools to track social media growth, engagement, and conversion. Deliver regular reports on key metrics and insights to senior management, recommending strategic pivots when necessary. Set and achieve KPIs for engagement, growth, and conversion. Campaign Execution: Execute all organic social advertising campaigns Collaborate with other departments (e.g., PR, Sales) to synchronize promotional efforts. Brand Consistency: Ensure brand consistency in tone, style, and voice across all platforms. Guide team members, including content creators and designers, on brand portrayal. Stay up-to-date with current technologies, best practices, and standards in social media, design tools, and applications. Attend workshops, webinars, and industry events to continually hone skills. Oversee and mentor junior members of the marketing or social media team Constantly contribute ideas and become the voice of social media within the organization Collaborate with our Japan agency to ensure Japanese social media is on brand and aligned. Required Education and Experience 3-5 years experience in social media management Excellent written and spoken communication skills Experience using Sprout Social or equivalent software required Experience running social media for a CPG brand preferred Medical, Vision, and Dental insurance paid in full Performance Incentives/Bonus Structure to be in place within 30 days of your start date 2 weeks of paid vacation per calendar year 5 days of paid sick leave and 5 days of paid personal leave 401K Matching up to 5% Childcare Monthly stipend of $300 FSA Account with $500 company contribution Company Values It’s a Kākou (kah - koh - oo) Thing - Work Together to Find Solutions Live Aloha- Be Positive, Love Unconditionally Constant Improvement- Kūlia i ka nuʻu (koo - lee - uh - ee - kuh - noo - oo) (Strive to reach the summit) Be Pono - To have Integrity and find Harmony within Oneself, the ʻĀina (eye - na), your Community and Work Ho‘okuleana (ho-oh-koo-leh-ah-nah) - An action or mindset “to take responsibility.” It is our individual and collective responsibility to: Participate rather than ignore; Prevent rather than react and Preserve rather than degrade #J-18808-Ljbffr