Writer/Digital Content Specialist

Writer/Digital Content Specialist Job Summary The University of South Carolina’s Division of Marketing seeks a Writer/Digital Content Specialist. Working with the director of audience engagement, the writer is a key contributor to owned content and establishes best practices for email marketing. The role includes writing articles for owned media channels, managing a vibrant content calendar for USC’s newsletters, ensuring consistent messaging and university style, and providing engaging storytelling across print and digital platforms. Responsibilities Write stories on a regular basis for university digital outlets and print publications, including alumni and faculty/staff magazines, USC Today faculty/staff newsletter, sc.edu, and other initiatives. Establish and maintain guidelines and best practices for the faculty/staff newsletter USC Today, producing Wednesday editions and proofreading M‑W‑Fri versions. Manage content flow in Basecamp, updating status and moving content cards through planning stages. Approve and manage web story entries in the CMS, ensuring appropriate photo usage, SEO optimization, university style, and tagging. Manage the Inside Carolina alumni newsletter, coordinating layout, image sizing, promotion of Inside Carolina video, and distribution. Minimum Required Education and Experience Bachelor’s degree in a related field and 3+ years of experience (or equivalent combination of certification, training, education, and experience). Preferred Qualifications Bachelor’s degree in public relations, marketing, journalism, English, media arts, communications or related field. Five years experience in creating online communications and engaging audiences online. Strong writing, editing and verbal communication skills. Proficiency with content management systems, email marketing and social media. Project management experience and ability to manage multiple projects under tight deadlines. Strong problem‑solving skills and passion for aligning brand standards with audience needs. Knowledge, Skills, Abilities Excellent writing, communication and organizational skills. Understanding of web, email and social media publishing. Proven planning, time‑management and interpersonal skills. Ability to work in a rapid‑response team environment. Desire to develop professionally and stay current with communications trends. Ability to develop concepts and write copy in a variety of styles. Ability to edit for style, clarity, brand standards and proofread accurately. Preferred experience in higher education settings. Capability to write for print, web, social media and video. Ability to rewrite text from other sources to meet content marketing standards. Job Duties and Time Allocation Writing – 35%: stories for digital outlets and print publications, establishing contact throughout the community for story ideas. Management and oversight of USC Today – 20%: produce Wed edition, proofread M‑W‑Fri editions. Managing Basecamp content planning – 15%: update status, move content cards to support USC Today schedule. Managing Inside Carolina newsletter – 10%: coordination of layout, image sizing, promotion, and distribution. Benefits Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including extended December holiday) Paid Parental Leave Professional Development Opportunities Special Instructions to Applicant Positions are advertised for a minimum of five (5) business days. After five (5) business days, positions may be closed at the discretion of the department. We are only accepting applications submitted by April 6, 2026. If your qualifications are deemed suitable, you will be contacted by phone or email. EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. #J-18808-Ljbffr