Direct-to-Consumer Growth and Optimization Manager

The Manager, Direct-to-Consumer ("DTC") Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend ("ROAS") and Lifetime Value ("LTV") targets. YOUR GOAL * Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost ("CAC") * Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growth * Improve funnel conversion rates through continuous A/B and conversion rate optimization ("CRO") testing * Maintain strong return on Ad Spend ("ROAS"), improve lifetime values ("LTV") and ensure accuracy across attribution and performance reporting YOUR KEY RESPONSIBILITIES * Create end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC * Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing * Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results * Direct external agencies and vendors, ensuring performance, service level agreement ("SLA") compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy * Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives YOUR QUALIFICATIONS * Minimum eight (8) to ten (10) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth * Proven success scaling multiple digital channels and improving ROAS and LTV * Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution * Experienced in launching new acquisition channels and managing A/B testing roadmaps * Demonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem YOUR SKILLS * Strong analytical skills and translating data * Analytical thinker with the ability to interpret metrics and performance data * in digital acquisition channels (Paid Social, Search, Display, Affiliates) * Ability to provide actionable insights and recommendations to senior leadership * Adaptability to shifting priorities and fast-paced timelines * Results-oriented with integrity and accountability * Proficiency with Microsoft Office Suite (or equivalent tools) YOUR KEY BENEFITS * Transforming the lives of thousands of men, women, and children * Vibrant culture where every team member is valued and empowered to thrive * Paid vacation days, holiday days, and personal days * Comprehensive health benefits (medical, dental, life insurance, and more) * 401(k) plan with a company match to prepare for retirement * Corporate marketing to support you with leads and sales * Tuition reimbursement * Company-paid training * Hybrid work schedule