Marketing Specialist, Local Government Investment Pools
Minnesota Jobs, Minneapolis, MN, United States
LGIP Marketing Specialist
U.S. Bancorp Asset Management's Marketing Group is seeking a full-time LGIP Marketing Specialist to coordinate and support national and state-specific marketing efforts for the 18+ local government investment pools (LGIPs) managed and administered by PFM Asset Management, the public sector division of USBAM. These LGIPs are investor-owned cash management programs designed for public sector entities, each with its own identity and branding and governed by a board of trustees. This role will work within Marketing's Strategy and Planning team and collaborate closely with regional marketing specialists, LGIP leaders, and business development staff. The position is also responsible for ensuring consistency and compliance across all LGIP marketing materials, developing and managing LGIP marketing campaigns, and identifying opportunities to scale marketing efforts across programs. Key Responsibilities Job responsibilities include, but are not limited to: Collaborate with marketing, sales, and client service leaders to develop broad themes and initiatives that support LGIP brand objectives and business goals Identify and implement opportunities to systematically improve LGIP marketing collateral, email marketing, thought leadership, presentations, and other materials as needed Develop and implement recurring and ad hoc LGIP marketing campaigns, including the creation or rebranding of email templates and messaging, educational content such as articles and webinars, and management of a national LGIP marketing calendar Manage marketing content on LGIP websites, including recurring and ad hoc updates, in coordination with Marketing's Technology & Tactics team Maintain a library of LGIP content and collateral, including regular renewals with compliance partners and ad hoc updates as needed Coordinate and manage the production of LGIP conference materials, giveaways, banners, and other items in partnership with regional marketing specialists Interface with LGIP boards of trustees during periodic board meetings and other events, as necessary Work with LGIP programs to rebrand or update logos, color palettes, and marketing materials in coordination with branding specialists, as needed Partner with project management teams to support the launch of new LGIPs and/or new products or services within existing LGIPs, as necessary Basic Qualifications Bachelor's degree, or equivalent work experience Four to six years of experience in marketing industry Preferred Skills/Experience Bachelor's degree in marketing, communications, or a related field preferred Minimum of three years of experience in a marketing coordination or similar role Strong writing skills required; financial writing experience preferred Technical and creative writing experience preferred Proficiency in Microsoft Office and Adobe Creative Cloud, with a strong emphasis on InDesign Experience with Sitefinity, Adobe Experience Manager, or similar content management systems preferred Strong organizational skills, including experience using tools such as Microsoft Planner, with exceptional attention to detail Excellent written and verbal communication skills; must be responsive and proactive when working on projects Self-motivated with the ability to work independently Ability to take direction and adapt quickly to changing priorities Proven ability to coordinate and manage multiple deadline-driven projects simultaneously The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days. Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.
U.S. Bancorp Asset Management's Marketing Group is seeking a full-time LGIP Marketing Specialist to coordinate and support national and state-specific marketing efforts for the 18+ local government investment pools (LGIPs) managed and administered by PFM Asset Management, the public sector division of USBAM. These LGIPs are investor-owned cash management programs designed for public sector entities, each with its own identity and branding and governed by a board of trustees. This role will work within Marketing's Strategy and Planning team and collaborate closely with regional marketing specialists, LGIP leaders, and business development staff. The position is also responsible for ensuring consistency and compliance across all LGIP marketing materials, developing and managing LGIP marketing campaigns, and identifying opportunities to scale marketing efforts across programs. Key Responsibilities Job responsibilities include, but are not limited to: Collaborate with marketing, sales, and client service leaders to develop broad themes and initiatives that support LGIP brand objectives and business goals Identify and implement opportunities to systematically improve LGIP marketing collateral, email marketing, thought leadership, presentations, and other materials as needed Develop and implement recurring and ad hoc LGIP marketing campaigns, including the creation or rebranding of email templates and messaging, educational content such as articles and webinars, and management of a national LGIP marketing calendar Manage marketing content on LGIP websites, including recurring and ad hoc updates, in coordination with Marketing's Technology & Tactics team Maintain a library of LGIP content and collateral, including regular renewals with compliance partners and ad hoc updates as needed Coordinate and manage the production of LGIP conference materials, giveaways, banners, and other items in partnership with regional marketing specialists Interface with LGIP boards of trustees during periodic board meetings and other events, as necessary Work with LGIP programs to rebrand or update logos, color palettes, and marketing materials in coordination with branding specialists, as needed Partner with project management teams to support the launch of new LGIPs and/or new products or services within existing LGIPs, as necessary Basic Qualifications Bachelor's degree, or equivalent work experience Four to six years of experience in marketing industry Preferred Skills/Experience Bachelor's degree in marketing, communications, or a related field preferred Minimum of three years of experience in a marketing coordination or similar role Strong writing skills required; financial writing experience preferred Technical and creative writing experience preferred Proficiency in Microsoft Office and Adobe Creative Cloud, with a strong emphasis on InDesign Experience with Sitefinity, Adobe Experience Manager, or similar content management systems preferred Strong organizational skills, including experience using tools such as Microsoft Planner, with exceptional attention to detail Excellent written and verbal communication skills; must be responsive and proactive when working on projects Self-motivated with the ability to work independently Ability to take direction and adapt quickly to changing priorities Proven ability to coordinate and manage multiple deadline-driven projects simultaneously The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days. Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.