Program Manager – Digital Content & Marketing (Retail)

Hi,

Hope you are doing well,

My name is Purushottam Dwivedi, and I am a Senior Technical Recruiter at Bay-one Solutions. I was Trying to reach you regarding a Program Manager – Digital Content & Marketing (Retail) with our top client. I would like to check your availability and for below position.

Job Title:Program Manager – Digital Content & Marketing (Retail)

Job Location: 2 Folsom (177)(Remote-PST)

Job Duration: 8+months (Only W2)

Description:

Job Overview:

We are looking for an experienced Program Manager with a strong Retail background and deep expertise in Digital Content Management and Marketing Operations. The ideal candidate will drive cross-functional initiatives supporting digital merchandising, product content, and marketing programs, while partnering closely with business and engineering teams.

Key Responsibilities:

• Lead and manage end-to-end program delivery for digital content and marketing initiatives
• Collaborate with cross-functional teams including Product, Marketing, Engineering, and Operations
• Drive execution of digital content strategies, including product catalog and product feed management
• Oversee implementation and optimization of Content Management Systems (CMS) and Digital Asset Management (DAM) platforms
• Support marketing initiatives such as campaign launches, content workflows, and asset readiness
• Ensure alignment of content with retail merchandising standards and customer experience goals
• Track program milestones, risks, and dependencies; provide regular status updates to stakeholders
• Improve processes related to content production, publishing, and asset lifecycle management

Required Skills & Experience:

• 6+ years of Program/Project Management experience, preferably in retail or eCommerce environments
• 2–4 years of hands-on experience in Digital Content Management and Marketing Operations
• Strong experience with:
• Product Catalog & Product Feed Management
• CMS (Content Management Systems)
• DAM (Digital Asset Management tools)
• Digital merchandising / Photo studio workflows
• Proven ability to support and execute marketing initiatives and campaigns
• Excellent communication and stakeholder management skills
• Experience working in cross-functional, fast-paced environments

Preferred Qualifications:

• Background in Retail / eCommerce companies (must-have preference)
• Experience working with MarTech stack and content ecosystems
• Familiarity with Agile/Scrum methodologies
• Experience working with distributed teams across time zones (PST preferred)