Marketing Specialist, New Markets and Acquisitions
HearingLife, Trenton, NJ, United States
Overview
Department: Marketing
Hybrid: 2 days a week in Somerset, NJ office
HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world’s most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.
Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions—such as marketing, digital transformation, and customer experience—fostering collaboration and driving best practices across its global teams.
As a proud member of this global organization, HearingLife leverages Demant’s industry‑leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting‑edge innovations that enhance HearingLife’s ability to fulfill its mission.
At HearingLife, we strive to fulfill Demant’s mission of “Hearing is Our Passion” by expanding our reach and empowering more individuals to experience the life‑changing benefits of better hearing.
Core Values
We create trust
We are team players
We apply a can‑do attitude
We create innovative solutions
Position Overview The Marketing Specialist supports the planning and execution of marketing initiatives for newly opened and acquired clinics. This role focuses on coordinating go‑to‑market activities, executing omnichannel campaigns, and ensuring a smooth marketing transition as clinics join the HearingLife network.
The ideal candidate is an execution‑focused marketer with experience in local or multi‑location marketing who is comfortable working in a fast‑paced, change‑oriented environment. This role partners closely with Growth, Sales, Operations, and Marketing teams and plays a key role in delivering consistent, high‑quality marketing support during acquisition integrations.
Key Responsibilities
Support marketing execution for newly acquired/opened clinics in alignment with timelines
Coordinate go‑to‑market (GTM) activities, including campaign setup, launch, and optimization
Partner with Marketing, Growth, Sales, and Operations teams to ensure marketing plans support clinic onboarding
Partner with channel managers to execute omnichannel campaigns across digital, paid media, web, and local advertising channels
Assist in identifying opportunities to streamline marketing efforts and improve efficiency
Track campaign performance and support reporting on KPIs and results
Collaborate with Brand partners during co‑branding and rebranding phases
Support testing of messaging, media, and tactics in new or transitioning markets
Manage multiple initiatives concurrently while meeting deadlines and quality standards
10-15% travel to clinics
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
4-6 years of experience in a marketing role, preferably in multi‑location, retail, or service‑based organizations
Experience supporting lead generation or local market marketing programs
Exposure to campaign execution across digital and traditional channels
Experience working cross‑functionally in a collaborative environment
Must Have Skills
Strong understanding of full‑funnel marketing fundamentals
Experience in digital and traditional marketing channels
Ability to execute and optimize campaigns based on performance data
Comfort working across multiple brands or geographic markets
Strong organizational and project coordination skills
Analytical mindset with attention to detail
Clear written and verbal communication skills
Attention to detail
Excellent project management
Process‑driven mindset and eagerness to learn
Nice To Have
Experience with AI marketing tools
Familiarity with marketing analytics tools (Google Analytics, Looker, or similar)
Target Salary Range 70k - 80k Base
Benefits
Competitive salary and bonus structure.
Comprehensive health benefits (medical, dental, vision).
Retirement savings plan with company matching.
Professional development and ongoing training.
Employee discounts on hearing aids and related services.
We are an Equal Opportunity / Afficative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status. #HearingLife_US
#J-18808-Ljbffr
Hybrid: 2 days a week in Somerset, NJ office
HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world’s most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.
Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions—such as marketing, digital transformation, and customer experience—fostering collaboration and driving best practices across its global teams.
As a proud member of this global organization, HearingLife leverages Demant’s industry‑leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting‑edge innovations that enhance HearingLife’s ability to fulfill its mission.
At HearingLife, we strive to fulfill Demant’s mission of “Hearing is Our Passion” by expanding our reach and empowering more individuals to experience the life‑changing benefits of better hearing.
Core Values
We create trust
We are team players
We apply a can‑do attitude
We create innovative solutions
Position Overview The Marketing Specialist supports the planning and execution of marketing initiatives for newly opened and acquired clinics. This role focuses on coordinating go‑to‑market activities, executing omnichannel campaigns, and ensuring a smooth marketing transition as clinics join the HearingLife network.
The ideal candidate is an execution‑focused marketer with experience in local or multi‑location marketing who is comfortable working in a fast‑paced, change‑oriented environment. This role partners closely with Growth, Sales, Operations, and Marketing teams and plays a key role in delivering consistent, high‑quality marketing support during acquisition integrations.
Key Responsibilities
Support marketing execution for newly acquired/opened clinics in alignment with timelines
Coordinate go‑to‑market (GTM) activities, including campaign setup, launch, and optimization
Partner with Marketing, Growth, Sales, and Operations teams to ensure marketing plans support clinic onboarding
Partner with channel managers to execute omnichannel campaigns across digital, paid media, web, and local advertising channels
Assist in identifying opportunities to streamline marketing efforts and improve efficiency
Track campaign performance and support reporting on KPIs and results
Collaborate with Brand partners during co‑branding and rebranding phases
Support testing of messaging, media, and tactics in new or transitioning markets
Manage multiple initiatives concurrently while meeting deadlines and quality standards
10-15% travel to clinics
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
4-6 years of experience in a marketing role, preferably in multi‑location, retail, or service‑based organizations
Experience supporting lead generation or local market marketing programs
Exposure to campaign execution across digital and traditional channels
Experience working cross‑functionally in a collaborative environment
Must Have Skills
Strong understanding of full‑funnel marketing fundamentals
Experience in digital and traditional marketing channels
Ability to execute and optimize campaigns based on performance data
Comfort working across multiple brands or geographic markets
Strong organizational and project coordination skills
Analytical mindset with attention to detail
Clear written and verbal communication skills
Attention to detail
Excellent project management
Process‑driven mindset and eagerness to learn
Nice To Have
Experience with AI marketing tools
Familiarity with marketing analytics tools (Google Analytics, Looker, or similar)
Target Salary Range 70k - 80k Base
Benefits
Competitive salary and bonus structure.
Comprehensive health benefits (medical, dental, vision).
Retirement savings plan with company matching.
Professional development and ongoing training.
Employee discounts on hearing aids and related services.
We are an Equal Opportunity / Afficative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status. #HearingLife_US
#J-18808-Ljbffr