Marketing Strategy Manager
Lake Trust Credit Union, Brighton, MI, United States
Marketing Strategy Manager
More Than A Job!
Why do you work each day? To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us.
Benefits Include:
Financial wellbeing services
401(K) matching with up to 5% match
Reduced health insurance
Employee wellbeing services
DE&I initiatives
Work-life balance
Job Summary The Manager of Marketing Strategy plays a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable. This role contributes to building a strong brand presence and supports strategic initiatives that advance Lake Trust’s purpose of creating a World in Which Everyone Thrives.
What You’ll Do
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
Ensure all marketing materials and communications align with Lake Trust’s brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.
What You’ll Bring
Bachelor’s degree in Marketing, Business, or related field.
5–8 years of marketing experience, with 2–4 years in a leadership or management role.
Experience in financial services marketing preferred.
Familiarity with digital marketing tools, analytics platforms, and campaign management.
Experience working with external agencies and vendors.
B2C marketing experience required, B2B marketing experience preferred
Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
Strong grasp of the complex media environment and effective management of paid media opportunities.
Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
Experience developing, optimizing and managing data-driven marketing programs.
Understanding of market segmentation, campaign projections and ROI measurements.
Experience working within a strong brand platform.
What You’ll Get
Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.
#J-18808-Ljbffr
Why do you work each day? To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us.
Benefits Include:
Financial wellbeing services
401(K) matching with up to 5% match
Reduced health insurance
Employee wellbeing services
DE&I initiatives
Work-life balance
Job Summary The Manager of Marketing Strategy plays a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable. This role contributes to building a strong brand presence and supports strategic initiatives that advance Lake Trust’s purpose of creating a World in Which Everyone Thrives.
What You’ll Do
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
Ensure all marketing materials and communications align with Lake Trust’s brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.
What You’ll Bring
Bachelor’s degree in Marketing, Business, or related field.
5–8 years of marketing experience, with 2–4 years in a leadership or management role.
Experience in financial services marketing preferred.
Familiarity with digital marketing tools, analytics platforms, and campaign management.
Experience working with external agencies and vendors.
B2C marketing experience required, B2B marketing experience preferred
Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
Strong grasp of the complex media environment and effective management of paid media opportunities.
Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
Experience developing, optimizing and managing data-driven marketing programs.
Understanding of market segmentation, campaign projections and ROI measurements.
Experience working within a strong brand platform.
What You’ll Get
Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.
#J-18808-Ljbffr