Business Development Executive
slashBlue, Madison, WI, United States
Overview
slashBlue is a purpose-driven Managed IT and Cybersecurity company with over 20 years of experience serving businesses nationwide from the Twin Cities, MN. We specialize in Technology Advisory, Managed IT Services, Help Desk, Managed Network, and comprehensive Cybersecurity — delivering solutions that are as strategic as they are human. Our primary market is growth-minded architecture and engineering (AEC) firms — typically 51–500 employees growing at 7%+ annually, including PE-backed AEC portfolios. We help these firms secure and scale their technology — AI enablement, cybersecurity, governance, technology selection, BIM support services, managed services, and managed security services. Our tagline is:
Purpose Powered Technology . Our clients describe us as a strategic partner. We listen, strategize, brainstorm — and get results. Client retention is driven by four core principles. Our Four Core Principles
Love Customers — Prioritize clients’ lasting interest over the short-term close. Actively Listen — Ask probing questions. Understand before presenting. Keep Promises — Every commitment is tracked and delivered. Reliability is a competitive advantage. Eliminate Complexity — Simplify the buying process. Make it easy to say yes. The Role
slashBlue is looking for a driven, AI-native Business Development Executive to join our growth team. This is a player-first role responsible for identifying, qualifying, and closing new Managed IT contracts and growing annual recurring revenue (ARR) across an assigned territory, with a specific focus on the AEC (Architecture & Engineering) vertical. The ideal candidate brings a hunter mentality, a Challenger-style consultative sales approach, and genuine AI fluency in daily practice. You will own your pipeline end to end, using AI tools to make every touch sharper, faster, and more personal. You will also build the playbooks and workflows that let us hire behind you — but selling comes first, every day. Roles & Responsibilities
Sell Every Day Drive net-new revenue growth by proactively identifying, researching, and pursuing AEC prospects (primary focus: 51–500 employees, 7%+ growth, PE-backed portfolios) Generate leads through personal prospecting, networking events, trade shows, referrals, Centers of Influence (COI), LinkedIn outreach, and in-person prospecting visits Work closely with internal stakeholders to follow up on inbound and marketing-generated leads, converting FTAs to qualified opportunities Maintain a robust, well-managed pipeline at all times; consistently meet or exceed monthly activity and revenue targets Lead with the free diagnostic offer (SecureAI slashBlueprint) as the primary entry point into new accounts Attend trade shows, networking events, and industry conferences to generate new leads — attending as a closer, not an event planner Build & Run AI-Powered Sales Workflows Use AI tools (Claude, LLMs, automation platforms) to build practical workflows around the selling you are already doing — account research, personalized outreach, call prep, post-call follow-up drafts, next-step capture, and sequence execution Maintain highly personalized, individualized communications at scale — not spray-and-pray templates, but AI-assisted messages that reflect real prospect context, pain points, and conversation history Build an event follow-up system: badge scan / notes → AI-prioritized sequences → booked diagnostics within 48 hours Ensure all AI-generated content is reviewed for accuracy and integrity before sending — nothing goes out that manipulates or misrepresents slashBlue's capabilities Maintain & Improve the Sales Operating System Keep GoHighLevel CRM clean, accurate, and trustworthy (≥95% data accuracy target) Maintain proposal templates, pricing guardrails, and the diagnostic-to-close process — improve them as you sell, not as a separate project Document scripts, cadences, and playbooks as a natural output of your selling — ready for the next hire to run Conduct ongoing market research to identify emerging trends, competitive dynamics, and new segments within the AEC vertical Participate in weekly sales team meetings; contribute to pipeline reviews, strategy discussions, and process improvement Provide Marketing & Lead Generation Input You do not own marketing — but you are the voice from the field: what messaging lands, what objections come up, what ICP signals matter, and what follow-up sequences convert Communicate market intelligence — needs, trends, events — back to Leadership to improve go-to-market strategy Collaborate with Leadership to refine sales processes toward higher productivity and better client outcomes Serve as a culture carrier for slashBlue's principles: Love Customers, Actively Listen, Keep Promises, Eliminate Complexity Performance Expectations & Activity Metrics
In this role you own the pipeline. The following targets reflect general expectations for a ramped Business Development Executive. First Touch Appointments (FTAs) via COI - 4-8 per month COI / Leads Group Meetings - 2 per week FTAs Completed via Marketing / Referral - 12-15 per month Second Touch Appointments (STAs) - 8-10 per month Closed Accounts - 2-4 per month Diagnostics Complete (Secure AI slashBlueprint) - Rising MoM; ≥58% to proposal Event Follow-Up within 48-hr - ≥95% Requirements
Non-Negotiable Requirements Demonstrated experience in B2B technology sales — MSP, SaaS, Hardware, or IT Services/Solutions (this is not a transactional or product sales role) Proven track record carrying an individual quota and closing net-new business independently in a consultative, multi-stakeholder sales environment (6–12 month cycles) Experience selling to AEC firms or comparable technical services clients (51–500 employees) and engaging C-level and senior decision-makers (partner groups, COOs, CFOs, IT leads) Active, portable relationships and an established presence in the AEC vertical or assigned territory Strong technical aptitude — ability to understand, discuss, and position complex IT and cybersecurity solutions in business terms Hands-on AI fluency — able to build practical sales workflows, not just discuss AI strategy. Must demonstrate real tools used in daily selling activity Pipeline discipline — clean CRM, clear next steps on every opportunity, tight follow-through, and willingness to kill deals that are not real Experience & Education
Minimum 5 years of successful field sales experience in an AEC-related field or in a Managed Services role; combination of both strongly preferred Background in Managed Services, IT Consulting, Cloud Services, Cybersecurity, or similar Experience building AI-assisted outbound or follow-up systems from scratch, ideally in a small company environment Military background is a strong parallel profile — discipline, mission focus, and structured execution translate well Bachelor's degree in Business, Information Technology, Computer Science, or related field preferred; equivalent experience considered. Benefits
Base Salary - $55,000-$85,000+ commensurate with experience Variable / Commission - uncapped; tied to retained, margin-positive recurring revenue OTE (Year 1) - $150,000 - realistic first-year expectation OTE (At Full Ramp) - Unlimited upside - Top performers far exceed the floor Employer Sponsored Health Insurance Paid Time Off 10 Paid Holidays Volunteer Time Off (16 hrs annually) Work remotely with reimbursement for remote office expenses and workspace Annual Training & Development reimbursements Performance Bonus Professional, Supportive, Team-oriented, Faith-forward & Family-friendly culture For Colorado Applicants Only: The Colorado Equal Pay for Equal Work Act requires employers in the state of Colorado to disclose the following information. If the position applied to is not located in Colorado, the following information may not apply. Pay Range Minimum: $55,000; Maximum: $85,000. The base range represents the low and high end of the pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of our total compensation package for employees. Training & Onboarding
slashBlue invests in your success from Day 1. Our onboarding is structured to get you confident in your territory and equipped with the tools, knowledge, and relationships you need to close business quickly. You are not starting from scratch — the foundation is built. What Is Already Built
GoHighLevel CRM is live with a working funnel and defined process stages Proposal factory is built — templates, pricing guardrails, approval workflow, and proposal assembly support (80% handled internally) Diagnostic process is documented and proven — SecureAI slashBlueprint with scoring and presentation flow based on real client wins Trade show calendar is set for 2026 — events booked, booth commitments confirmed, speaking slots secured Month 1 — Foundation
Immersion with CEO, President, and internal stakeholders: company culture, policies, processes, and team relationships Product and solution training: Managed IT, Cybersecurity, Help Desk, Network, Advisory Services, and the SecureAI slashBlueprint diagnostic Technology platform training: GoHighLevel CRM, quoting tools, and AI workflow platforms (Claude, automation tools) Shadow customer-facing conversations and participate in live sales calls with team members Months 2–3 — Application
Run live sales calls, FTAs, and proposal development alongside experienced team members Build initial AI-assisted outbound sequences and begin prospecting activity Develop and present your 90-day targeting strategy to Leadership 90-Day Success Definition
Measurable daily selling cadence and clean GoHighLevel CRM hygiene Working diagnostic + proposal process motion with disciplined use of templates and guardrails At least 2 AI-assisted workflows shipping value (outbound personalization, post-event follow-up, call recap, or similar) Repeatable event + referral + outbound follow-up playbook — documented, not just in your head Clear pipeline visibility with confirmed next steps on every qualified opportunity Forecast that leadership can trust; at least 1 ICP win in progress or closed Why Join slashBlue?
Purpose-driven company: technology is a vehicle for human flourishing You sell every day — you carry a real number, close real deals, and get paid well for it Strategic partner reputation: we are trusted advisors AEC market readiness: we help modernization and AI adoption in a trusted partnership Proven market position: 20+ years in business, growing rapidly; referral channel closed ~$720K ARR in 2025 at a 64% conversion rate AI edge: daily use to enhance selling, not a gimmick High-autonomy culture: deal authority within guardrails; self-prospecting and deal progression Real earning potential: OTE of $150K with unlimited upside Founder involvement on big deals; CEO supports leaders in major opportunities Values-driven culture: integrity, stewardship, serving others
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slashBlue is a purpose-driven Managed IT and Cybersecurity company with over 20 years of experience serving businesses nationwide from the Twin Cities, MN. We specialize in Technology Advisory, Managed IT Services, Help Desk, Managed Network, and comprehensive Cybersecurity — delivering solutions that are as strategic as they are human. Our primary market is growth-minded architecture and engineering (AEC) firms — typically 51–500 employees growing at 7%+ annually, including PE-backed AEC portfolios. We help these firms secure and scale their technology — AI enablement, cybersecurity, governance, technology selection, BIM support services, managed services, and managed security services. Our tagline is:
Purpose Powered Technology . Our clients describe us as a strategic partner. We listen, strategize, brainstorm — and get results. Client retention is driven by four core principles. Our Four Core Principles
Love Customers — Prioritize clients’ lasting interest over the short-term close. Actively Listen — Ask probing questions. Understand before presenting. Keep Promises — Every commitment is tracked and delivered. Reliability is a competitive advantage. Eliminate Complexity — Simplify the buying process. Make it easy to say yes. The Role
slashBlue is looking for a driven, AI-native Business Development Executive to join our growth team. This is a player-first role responsible for identifying, qualifying, and closing new Managed IT contracts and growing annual recurring revenue (ARR) across an assigned territory, with a specific focus on the AEC (Architecture & Engineering) vertical. The ideal candidate brings a hunter mentality, a Challenger-style consultative sales approach, and genuine AI fluency in daily practice. You will own your pipeline end to end, using AI tools to make every touch sharper, faster, and more personal. You will also build the playbooks and workflows that let us hire behind you — but selling comes first, every day. Roles & Responsibilities
Sell Every Day Drive net-new revenue growth by proactively identifying, researching, and pursuing AEC prospects (primary focus: 51–500 employees, 7%+ growth, PE-backed portfolios) Generate leads through personal prospecting, networking events, trade shows, referrals, Centers of Influence (COI), LinkedIn outreach, and in-person prospecting visits Work closely with internal stakeholders to follow up on inbound and marketing-generated leads, converting FTAs to qualified opportunities Maintain a robust, well-managed pipeline at all times; consistently meet or exceed monthly activity and revenue targets Lead with the free diagnostic offer (SecureAI slashBlueprint) as the primary entry point into new accounts Attend trade shows, networking events, and industry conferences to generate new leads — attending as a closer, not an event planner Build & Run AI-Powered Sales Workflows Use AI tools (Claude, LLMs, automation platforms) to build practical workflows around the selling you are already doing — account research, personalized outreach, call prep, post-call follow-up drafts, next-step capture, and sequence execution Maintain highly personalized, individualized communications at scale — not spray-and-pray templates, but AI-assisted messages that reflect real prospect context, pain points, and conversation history Build an event follow-up system: badge scan / notes → AI-prioritized sequences → booked diagnostics within 48 hours Ensure all AI-generated content is reviewed for accuracy and integrity before sending — nothing goes out that manipulates or misrepresents slashBlue's capabilities Maintain & Improve the Sales Operating System Keep GoHighLevel CRM clean, accurate, and trustworthy (≥95% data accuracy target) Maintain proposal templates, pricing guardrails, and the diagnostic-to-close process — improve them as you sell, not as a separate project Document scripts, cadences, and playbooks as a natural output of your selling — ready for the next hire to run Conduct ongoing market research to identify emerging trends, competitive dynamics, and new segments within the AEC vertical Participate in weekly sales team meetings; contribute to pipeline reviews, strategy discussions, and process improvement Provide Marketing & Lead Generation Input You do not own marketing — but you are the voice from the field: what messaging lands, what objections come up, what ICP signals matter, and what follow-up sequences convert Communicate market intelligence — needs, trends, events — back to Leadership to improve go-to-market strategy Collaborate with Leadership to refine sales processes toward higher productivity and better client outcomes Serve as a culture carrier for slashBlue's principles: Love Customers, Actively Listen, Keep Promises, Eliminate Complexity Performance Expectations & Activity Metrics
In this role you own the pipeline. The following targets reflect general expectations for a ramped Business Development Executive. First Touch Appointments (FTAs) via COI - 4-8 per month COI / Leads Group Meetings - 2 per week FTAs Completed via Marketing / Referral - 12-15 per month Second Touch Appointments (STAs) - 8-10 per month Closed Accounts - 2-4 per month Diagnostics Complete (Secure AI slashBlueprint) - Rising MoM; ≥58% to proposal Event Follow-Up within 48-hr - ≥95% Requirements
Non-Negotiable Requirements Demonstrated experience in B2B technology sales — MSP, SaaS, Hardware, or IT Services/Solutions (this is not a transactional or product sales role) Proven track record carrying an individual quota and closing net-new business independently in a consultative, multi-stakeholder sales environment (6–12 month cycles) Experience selling to AEC firms or comparable technical services clients (51–500 employees) and engaging C-level and senior decision-makers (partner groups, COOs, CFOs, IT leads) Active, portable relationships and an established presence in the AEC vertical or assigned territory Strong technical aptitude — ability to understand, discuss, and position complex IT and cybersecurity solutions in business terms Hands-on AI fluency — able to build practical sales workflows, not just discuss AI strategy. Must demonstrate real tools used in daily selling activity Pipeline discipline — clean CRM, clear next steps on every opportunity, tight follow-through, and willingness to kill deals that are not real Experience & Education
Minimum 5 years of successful field sales experience in an AEC-related field or in a Managed Services role; combination of both strongly preferred Background in Managed Services, IT Consulting, Cloud Services, Cybersecurity, or similar Experience building AI-assisted outbound or follow-up systems from scratch, ideally in a small company environment Military background is a strong parallel profile — discipline, mission focus, and structured execution translate well Bachelor's degree in Business, Information Technology, Computer Science, or related field preferred; equivalent experience considered. Benefits
Base Salary - $55,000-$85,000+ commensurate with experience Variable / Commission - uncapped; tied to retained, margin-positive recurring revenue OTE (Year 1) - $150,000 - realistic first-year expectation OTE (At Full Ramp) - Unlimited upside - Top performers far exceed the floor Employer Sponsored Health Insurance Paid Time Off 10 Paid Holidays Volunteer Time Off (16 hrs annually) Work remotely with reimbursement for remote office expenses and workspace Annual Training & Development reimbursements Performance Bonus Professional, Supportive, Team-oriented, Faith-forward & Family-friendly culture For Colorado Applicants Only: The Colorado Equal Pay for Equal Work Act requires employers in the state of Colorado to disclose the following information. If the position applied to is not located in Colorado, the following information may not apply. Pay Range Minimum: $55,000; Maximum: $85,000. The base range represents the low and high end of the pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of our total compensation package for employees. Training & Onboarding
slashBlue invests in your success from Day 1. Our onboarding is structured to get you confident in your territory and equipped with the tools, knowledge, and relationships you need to close business quickly. You are not starting from scratch — the foundation is built. What Is Already Built
GoHighLevel CRM is live with a working funnel and defined process stages Proposal factory is built — templates, pricing guardrails, approval workflow, and proposal assembly support (80% handled internally) Diagnostic process is documented and proven — SecureAI slashBlueprint with scoring and presentation flow based on real client wins Trade show calendar is set for 2026 — events booked, booth commitments confirmed, speaking slots secured Month 1 — Foundation
Immersion with CEO, President, and internal stakeholders: company culture, policies, processes, and team relationships Product and solution training: Managed IT, Cybersecurity, Help Desk, Network, Advisory Services, and the SecureAI slashBlueprint diagnostic Technology platform training: GoHighLevel CRM, quoting tools, and AI workflow platforms (Claude, automation tools) Shadow customer-facing conversations and participate in live sales calls with team members Months 2–3 — Application
Run live sales calls, FTAs, and proposal development alongside experienced team members Build initial AI-assisted outbound sequences and begin prospecting activity Develop and present your 90-day targeting strategy to Leadership 90-Day Success Definition
Measurable daily selling cadence and clean GoHighLevel CRM hygiene Working diagnostic + proposal process motion with disciplined use of templates and guardrails At least 2 AI-assisted workflows shipping value (outbound personalization, post-event follow-up, call recap, or similar) Repeatable event + referral + outbound follow-up playbook — documented, not just in your head Clear pipeline visibility with confirmed next steps on every qualified opportunity Forecast that leadership can trust; at least 1 ICP win in progress or closed Why Join slashBlue?
Purpose-driven company: technology is a vehicle for human flourishing You sell every day — you carry a real number, close real deals, and get paid well for it Strategic partner reputation: we are trusted advisors AEC market readiness: we help modernization and AI adoption in a trusted partnership Proven market position: 20+ years in business, growing rapidly; referral channel closed ~$720K ARR in 2025 at a 64% conversion rate AI edge: daily use to enhance selling, not a gimmick High-autonomy culture: deal authority within guardrails; self-prospecting and deal progression Real earning potential: OTE of $150K with unlimited upside Founder involvement on big deals; CEO supports leaders in major opportunities Values-driven culture: integrity, stewardship, serving others
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