Digital Marketing Manager
Gen II, New York, NY, United States
Who is Gen II?
With offices in the US and Europe, we’re looking for do‑ers, problem‑solvers, and entrepreneurs like you who want to make an impact in our industry, grow with us, and create a community where everyone thrives.
Careers mean more at Gen II – more opportunity, more innovation, and more ideas! You’ll have the opportunity to grow in ways that are meaningful to you and work alongside some of the best people in their field. You’ll also receive training which will advance your skill set, both technically and personally allowing you to achieve your career aspirations with us. Be part of our community that recognizes achievements, promotes from within, and receive meaningful benefits which focus on your physical, mental and financial well‑being.
Gen II is seeking a full‑stack Digital Marketing Manager to own and execute across our entire digital channel mix — paid media, SEO/SEM/GEO, email, and content/social. This is a hands‑on execution role for someone who has deep command of the digital toolkit and thrives in a fast‑moving, high‑accountability environment.
Reporting to the Marketing Director, you will manage our paid media and search agency partners, partner with our EU marketing team on global campaigns, and work within a lean team where your output is directly visible. As you get up to speed, you’ll have the opportunity to manage a Marketing Coordinator — a meaningful first step in building management experience — and take on increasing responsibility for the product marketing of Gen II’s growing suite of technology services & products.
Key Responsibilities:
Paid Media:
Own the agency relationship for paid search, LinkedIn, and display campaigns targeting PE fund managers, CFOs, and IR professionals. Manage briefing, budget pacing, and performance against CAC, CPL, and pipeline metrics. As you build your footing, push toward a more holistic paid strategy — expanding audience targeting beyond US markets, connecting campaigns across Gen II's full range of services, and testing new formats and channels to sharpen reach and conversion across the funnel. SEO, SEM & GEO:
Serve as point of contact for Gen II’s search agency. Drive keyword strategy, on‑page optimization, and technical SEO recommendations; partner with the EU marketing team on global search initiatives. Over time, take a more proactive role in shaping a truly global search strategy — identifying gaps in international visibility, ensuring Gen II's full service portfolio is represented in organic and paid search, and leveraging GEO to position the firm ahead of how buyers are increasingly discovering and evaluating fund administrators. Email & Marketing Automation:
Plan and execute email campaigns across the full marketing mix — go‑to‑market launches, target audience nurtures, events, regulatory deadlines, and thought leadership. Own segmentation, list hygiene, and lead lifecycle workflows in coordination with BD. As you build your footing, drive development of more sophisticated programs including drip nurtures, behavioral trigger‑based campaigns, and multi‑touch sequences that deepen engagement across the funnel. Content & Social:
Own Gen II’s LinkedIn presence and content calendar. Collaborate with the Marketing Director and EU team to align global content, campaigns, and brand standards across digital channels. Reporting & Analytics:
Track performance across all digital channels; deliver clear, actionable reporting on organic traffic, paid pipeline contribution, email engagement, and SEO share of voice. Product Marketing — Technology Solutions
Positioning & Messaging:
Define the core positioning framework for Gen II’s growing suite of technology offerings, including Sensr Solutions, GenVu, Verifii, and more — translating complex product capabilities into clear value propositions for PE fund managers, IR professionals, and operational decision‑makers. Go‑To‑Market:
Partner with product and BD on product launches and feature releases — developing messaging hierarchies and channel activation plans that drive awareness and pipeline. Competitive Intelligence:
Maintain a current view of the fund technology landscape and competitor positioning to keep messaging differentiated and compelling. Sales Enablement:
Develop the messaging inputs that power Sensr sales conversations — one‑pagers, email sequences, and talk tracks. This role owns the brief and the copy; visual production sits with the design function. People Management:
Take on day‑to‑day management of a Marketing Coordinator (1–3 years experience), providing direction, prioritization support, and mentorship as you build your management toolkit. Required Qualifications: Bachelor’s degree in Marketing, Business, Finance, or a related field 5–8 years of B2B digital marketing experience; financial services, fintech, or professional services background is a strong plus Hands‑on agency management experience across paid media and SEO/SEM/GEO, with a track record of holding partners to performance benchmarks HubSpot experience highly preferred; comparable MAP (Marketo, Pardot, Eloqua) considered Proficiency with LinkedIn Campaign Manager, Google Ads, and Google Analytics; working knowledge of SEO tools (e.g., Semrush, Ahrefs, BrightEdge) Experience collaborating with international marketing teams on global programs Strong analytical instincts — comfortable in dashboards and able to translate data into clear recommendations Excellent written communication skills; able to draft copy, briefs, and campaign content without heavy editing Experience managing a direct report is a plus; a clear readiness to take that step is equally welcome Exposure to product marketing — positioning, GTM, or sales enablement — is a plus but not required What Success Looks Like Within 90 days, you’ve taken ownership of all digital channels, established strong agency relationships, and are delivering consistent reporting and execution. Within six months, you’re driving measurable improvements across organic traffic, paid pipeline, and email engagement — and beginning to contribute to product marketing and overall departmental strategy alongside the Marketing Director and CMO. The salary range for this position is $110,000 - $143,000, in addition to a discretionary bonus and comprehensive benefits package. Please note that the actual salary offered within that range will depend on the candidate’s experience level. Work Arrangement
All applicants applying to Gen II Fund Services, LLC must be legally authorized to work in the United States. Please note that all US employees are required to work a hybrid schedule, comprised of three (3) days a week in our office and two (2) days remotely. https://gen2fund.com/candidate-privacy-statement/ Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Own the agency relationship for paid search, LinkedIn, and display campaigns targeting PE fund managers, CFOs, and IR professionals. Manage briefing, budget pacing, and performance against CAC, CPL, and pipeline metrics. As you build your footing, push toward a more holistic paid strategy — expanding audience targeting beyond US markets, connecting campaigns across Gen II's full range of services, and testing new formats and channels to sharpen reach and conversion across the funnel. SEO, SEM & GEO:
Serve as point of contact for Gen II’s search agency. Drive keyword strategy, on‑page optimization, and technical SEO recommendations; partner with the EU marketing team on global search initiatives. Over time, take a more proactive role in shaping a truly global search strategy — identifying gaps in international visibility, ensuring Gen II's full service portfolio is represented in organic and paid search, and leveraging GEO to position the firm ahead of how buyers are increasingly discovering and evaluating fund administrators. Email & Marketing Automation:
Plan and execute email campaigns across the full marketing mix — go‑to‑market launches, target audience nurtures, events, regulatory deadlines, and thought leadership. Own segmentation, list hygiene, and lead lifecycle workflows in coordination with BD. As you build your footing, drive development of more sophisticated programs including drip nurtures, behavioral trigger‑based campaigns, and multi‑touch sequences that deepen engagement across the funnel. Content & Social:
Own Gen II’s LinkedIn presence and content calendar. Collaborate with the Marketing Director and EU team to align global content, campaigns, and brand standards across digital channels. Reporting & Analytics:
Track performance across all digital channels; deliver clear, actionable reporting on organic traffic, paid pipeline contribution, email engagement, and SEO share of voice. Product Marketing — Technology Solutions
Positioning & Messaging:
Define the core positioning framework for Gen II’s growing suite of technology offerings, including Sensr Solutions, GenVu, Verifii, and more — translating complex product capabilities into clear value propositions for PE fund managers, IR professionals, and operational decision‑makers. Go‑To‑Market:
Partner with product and BD on product launches and feature releases — developing messaging hierarchies and channel activation plans that drive awareness and pipeline. Competitive Intelligence:
Maintain a current view of the fund technology landscape and competitor positioning to keep messaging differentiated and compelling. Sales Enablement:
Develop the messaging inputs that power Sensr sales conversations — one‑pagers, email sequences, and talk tracks. This role owns the brief and the copy; visual production sits with the design function. People Management:
Take on day‑to‑day management of a Marketing Coordinator (1–3 years experience), providing direction, prioritization support, and mentorship as you build your management toolkit. Required Qualifications: Bachelor’s degree in Marketing, Business, Finance, or a related field 5–8 years of B2B digital marketing experience; financial services, fintech, or professional services background is a strong plus Hands‑on agency management experience across paid media and SEO/SEM/GEO, with a track record of holding partners to performance benchmarks HubSpot experience highly preferred; comparable MAP (Marketo, Pardot, Eloqua) considered Proficiency with LinkedIn Campaign Manager, Google Ads, and Google Analytics; working knowledge of SEO tools (e.g., Semrush, Ahrefs, BrightEdge) Experience collaborating with international marketing teams on global programs Strong analytical instincts — comfortable in dashboards and able to translate data into clear recommendations Excellent written communication skills; able to draft copy, briefs, and campaign content without heavy editing Experience managing a direct report is a plus; a clear readiness to take that step is equally welcome Exposure to product marketing — positioning, GTM, or sales enablement — is a plus but not required What Success Looks Like Within 90 days, you’ve taken ownership of all digital channels, established strong agency relationships, and are delivering consistent reporting and execution. Within six months, you’re driving measurable improvements across organic traffic, paid pipeline, and email engagement — and beginning to contribute to product marketing and overall departmental strategy alongside the Marketing Director and CMO. The salary range for this position is $110,000 - $143,000, in addition to a discretionary bonus and comprehensive benefits package. Please note that the actual salary offered within that range will depend on the candidate’s experience level. Work Arrangement
All applicants applying to Gen II Fund Services, LLC must be legally authorized to work in the United States. Please note that all US employees are required to work a hybrid schedule, comprised of three (3) days a week in our office and two (2) days remotely. https://gen2fund.com/candidate-privacy-statement/ Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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