Marketing & Growth Strategist, The Verge
Nashville Public Radio, New York, NY, United States
The Verge is seeking a Marketing & Growth Strategist to drive growth for its paid subscription and podcast portfolio. They will be accountable for accelerating subscriber acquisition, registered user growth, and long-term audience loyalty. And they will play a critical part in expanding the reach, engagement, and cultural impact of the Verge podcasts — translating listening into deeper relationships with our audience through thoughtful, high-impact marketing campaigns. We are seeking someone highly experimental, with a test‑and‑learn mindset and a strong sense of curiosity and creativity — comfortable launching quickly, iterating based on data, and continuously testing new approaches to drive measurable growth.
This role sits at the center of audience growth and brand storytelling, working closely with editorial leadership, audio, audience development, product, and revenue. The ideal candidate is equal parts strategic marketer, persuasive communicator, and savvy connector — someone who understands how to plan and execute campaigns, amplify moments across channels, and turn audience attention into measurable growth.
What You’ll Do Marketing Strategy & Campaign Execution
Lead end-to-end campaign development, from positioning and messaging through launch, optimization, and reporting
Write compelling, conversion-focused copy across newsletters, landing pages, paid media, social promotion, and on-site placements
Align marketing initiatives with editorial franchises, major features, product launches, and events
Manage marketing and testing budgets, including paid acquisition spend
Define and track KPIs related to subscriber growth, registered user acquisition, conversion rate, CAC/CPA, retention, and ROI
Analyze performance data and proactively identify optimization opportunities
Report on impact clearly and connect storytelling to measurable business outcomes
Subscription Marketing & Registered User Growth
Develop and execute multi-channel campaigns to drive subscription acquisition and registered user growth
Partner with Product and Audience teams to optimize on‑site conversion funnels (paywalls, landing pages, registration prompts, inline modules, etc.)
Identify high-intent audience cohorts and growth levers using audience and performance data
Partner with Newsletter strategist to support lifecycle marketing initiatives including onboarding, engagement, retention, and winback programs
Translate editorial tentpoles and major moments into subscription‑driving campaigns
Podcast Growth & Audience Expansion
Own marketing strategy for The Verge’s podcast portfolio, with a focus on expanding reach, increasing listenership, and driving repeat engagement
Develop go‑to‑market plans for new shows, series launches, and key episodes — including positioning, rollout strategy, and cross‑channel promotion
Lead distribution and amplification efforts across platforms (Apple Podcasts, Spotify, YouTube, social, and on‑site), optimizing for discovery and sustained growth
Identify and activate growth levers such as cross‑promotion, creator collaborations, newsletter integrations, and off‑platform partnerships
Partner with Audio and Editorial teams to package episodes and franchises in ways that maximize cultural relevance and shareability
Communications & Amplification
Lead communications strategy for major Verge projects and tentpole moments
Pitch Verge stories, talent, and franchises to newsletters, media, and platforms to drive reach and impact
Build and manage relationships with creators, influencers, and media partners across tech and culture
Identify and execute amplification opportunities through partnerships, collaborations, and digital activations
Position Verge talent as leading voices through media opportunities, guest bookings, and speaking engagements
Develop concise press materials, bios, and narratives that elevate brand and talent authority
What You Bring
3-5 years of experience in growth marketing, communications, audience development, or public relations — ideally within digital media, technology, or culture
Demonstrated experience driving subscription and/or registered user growth
Proven success pitching and securing amplification through influencers, newsletters, media, or creators
A strong network of media, newsletter, and creator contacts within the tech ecosystem
Deep understanding of the creator and influencer landscape, including platforms such as TikTok, Instagram, and Substack
Exceptional writing skills — from conversion-focused marketing copy to polished pitch narratives
Data‑literate and comfortable translating performance insights into strategy
Creative, strategic, highly organized, and comfortable operating in a fast‑moving editorial environment
Deep familiarity with The Verge’s voice, audience, and coverage areas
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.
WHERE YOU’LL WORK This job is based in New York, NY.
WHY VOX MEDIA? What We Offer This is a permanent, full‑time position. This job is benefits‑eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
OUR DEI+ COMMITMENT Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).
What Comes Next Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.
PAY TRANSPARENCY The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.
Pay Range: $80,000 - $90,000 USD
#J-18808-Ljbffr
This role sits at the center of audience growth and brand storytelling, working closely with editorial leadership, audio, audience development, product, and revenue. The ideal candidate is equal parts strategic marketer, persuasive communicator, and savvy connector — someone who understands how to plan and execute campaigns, amplify moments across channels, and turn audience attention into measurable growth.
What You’ll Do Marketing Strategy & Campaign Execution
Lead end-to-end campaign development, from positioning and messaging through launch, optimization, and reporting
Write compelling, conversion-focused copy across newsletters, landing pages, paid media, social promotion, and on-site placements
Align marketing initiatives with editorial franchises, major features, product launches, and events
Manage marketing and testing budgets, including paid acquisition spend
Define and track KPIs related to subscriber growth, registered user acquisition, conversion rate, CAC/CPA, retention, and ROI
Analyze performance data and proactively identify optimization opportunities
Report on impact clearly and connect storytelling to measurable business outcomes
Subscription Marketing & Registered User Growth
Develop and execute multi-channel campaigns to drive subscription acquisition and registered user growth
Partner with Product and Audience teams to optimize on‑site conversion funnels (paywalls, landing pages, registration prompts, inline modules, etc.)
Identify high-intent audience cohorts and growth levers using audience and performance data
Partner with Newsletter strategist to support lifecycle marketing initiatives including onboarding, engagement, retention, and winback programs
Translate editorial tentpoles and major moments into subscription‑driving campaigns
Podcast Growth & Audience Expansion
Own marketing strategy for The Verge’s podcast portfolio, with a focus on expanding reach, increasing listenership, and driving repeat engagement
Develop go‑to‑market plans for new shows, series launches, and key episodes — including positioning, rollout strategy, and cross‑channel promotion
Lead distribution and amplification efforts across platforms (Apple Podcasts, Spotify, YouTube, social, and on‑site), optimizing for discovery and sustained growth
Identify and activate growth levers such as cross‑promotion, creator collaborations, newsletter integrations, and off‑platform partnerships
Partner with Audio and Editorial teams to package episodes and franchises in ways that maximize cultural relevance and shareability
Communications & Amplification
Lead communications strategy for major Verge projects and tentpole moments
Pitch Verge stories, talent, and franchises to newsletters, media, and platforms to drive reach and impact
Build and manage relationships with creators, influencers, and media partners across tech and culture
Identify and execute amplification opportunities through partnerships, collaborations, and digital activations
Position Verge talent as leading voices through media opportunities, guest bookings, and speaking engagements
Develop concise press materials, bios, and narratives that elevate brand and talent authority
What You Bring
3-5 years of experience in growth marketing, communications, audience development, or public relations — ideally within digital media, technology, or culture
Demonstrated experience driving subscription and/or registered user growth
Proven success pitching and securing amplification through influencers, newsletters, media, or creators
A strong network of media, newsletter, and creator contacts within the tech ecosystem
Deep understanding of the creator and influencer landscape, including platforms such as TikTok, Instagram, and Substack
Exceptional writing skills — from conversion-focused marketing copy to polished pitch narratives
Data‑literate and comfortable translating performance insights into strategy
Creative, strategic, highly organized, and comfortable operating in a fast‑moving editorial environment
Deep familiarity with The Verge’s voice, audience, and coverage areas
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.
WHERE YOU’LL WORK This job is based in New York, NY.
WHY VOX MEDIA? What We Offer This is a permanent, full‑time position. This job is benefits‑eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
OUR DEI+ COMMITMENT Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).
What Comes Next Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.
PAY TRANSPARENCY The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.
Pay Range: $80,000 - $90,000 USD
#J-18808-Ljbffr