Digital Marketing and Technology Coordinator
Ohio Marine Trades Association, Westlake, OH, United States
Location:
Northeast Ohio, primarily in-office with flexibility
Position Type:
Full-time or Part-time
Organization:
Ohio Marine Trades Association (OMTA)
About OMTA The Ohio Marine Trades Association (OMTA) is the leading voice of Ohio’s recreational boating industry. Through advocacy, workforce development, and premier consumer events like the Progressive Cleveland Boat Show and the Progressive Catawba Island Boat Show, OMTA works to grow participation in boating and support marine businesses across the state.
We are a fast-moving, entrepreneurial organization seeking a versatile, tech-savvy professional who can help elevate our digital presence, streamline operations, and integrate modern tools including AI and CRM systems.
Position Overview This is a multi-functional role for someone who thrives at the intersection of marketing, technology, and operations. The ideal candidate is both creative and analytical, comfortable managing social media and websites while also exploring and implementing AI tools and CRM systems to improve efficiency and engagement.
This role is primarily in-office to support collaboration and day-to-day operations, with flexibility when appropriate.
Key Responsibilities Social Media and Content Management
Manage and grow OMTA’s social media presence across platforms including Facebook, Instagram, LinkedIn, and emerging channels
Develop and execute content calendars aligned with campaigns and major events
Create, schedule, and publish engaging content including posts, reels, and stories
Monitor engagement, respond to comments and messages, and track performance metrics
Capture and promote content from events and industry activities
AI Integration and Digital Innovation
Identify and implement AI tools to improve marketing, communications, and internal workflows
Assist in automating newsletters, email campaigns, and outreach
Explore AI-driven strategies for content creation, segmentation, and analytics
Stay current on emerging technologies and recommend practical applications
Website Management (WordPress)
Maintain and update OMTA and related websites using WordPress
Create and update pages, blog posts, and landing pages
Ensure content accuracy, branding consistency, and strong user experience
Support SEO improvements and performance optimization
CRM and Data Management (HubSpot Preferred)
Manage and maintain CRM systems, HubSpot experience preferred
Segment audiences including members, exhibitors, and consumers
Execute email marketing campaigns and workflows
Track engagement, conversions, and campaign performance
Maintain clean, organized, and usable data
General Support
Support marketing and promotion of events, including boat shows and conferences
Work collaboratively with internal team and external partners
Contribute ideas to improve efficiency, engagement, and growth
Qualifications
Minimum of
2 years of relevant experience
in digital marketing, communications, or a related role
Strong organizational skills and ability to manage multiple priorities
Self-starter with a proactive, problem-solving mindset
Comfortable working in a fast-paced, evolving environment
Required Skills and Experience Candidates should demonstrate hands-on experience in many of the following areas:
Managing business social media accounts with measurable growth and engagement
Creating and scheduling content using tools such as Meta Business Suite, Hootsuite, or similar platforms
Writing marketing copy for social media, email campaigns, and websites
Basic graphic design or content creation using tools like Canva, Adobe Creative Suite, or similar
Experience working with
WordPress , including page updates, plugins, and basic troubleshooting
Familiarity with
CRM systems , preferably HubSpot, including contact management, email campaigns, and reporting
Exposure to or experience using
AI tools
(ChatGPT, automation platforms, content generators) in a professional setting
Understanding of email marketing platforms and campaign execution
Basic knowledge of SEO, website analytics, and digital performance tracking
Ability to analyze data and adjust strategies based on performance
Preferred (Not Required)
Experience working with events, associations, or lifestyle brands
Video editing or short-form content creation experience
Interest in boating, outdoor recreation, or tourism
Compensation and Benefits
Compensation commensurate with experience and role structure (full-time or part-time)
Accrued paid time off, commensurate with hours worked
Flexible work environment with a strong team culture and meaningful industry impact
Why Join OMTA
Play a key role in modernizing and growing a statewide industry
Work on high-visibility events and campaigns
Opportunity to implement new technology and shape digital strategy
Collaborative, entrepreneurial environment
#J-18808-Ljbffr
Northeast Ohio, primarily in-office with flexibility
Position Type:
Full-time or Part-time
Organization:
Ohio Marine Trades Association (OMTA)
About OMTA The Ohio Marine Trades Association (OMTA) is the leading voice of Ohio’s recreational boating industry. Through advocacy, workforce development, and premier consumer events like the Progressive Cleveland Boat Show and the Progressive Catawba Island Boat Show, OMTA works to grow participation in boating and support marine businesses across the state.
We are a fast-moving, entrepreneurial organization seeking a versatile, tech-savvy professional who can help elevate our digital presence, streamline operations, and integrate modern tools including AI and CRM systems.
Position Overview This is a multi-functional role for someone who thrives at the intersection of marketing, technology, and operations. The ideal candidate is both creative and analytical, comfortable managing social media and websites while also exploring and implementing AI tools and CRM systems to improve efficiency and engagement.
This role is primarily in-office to support collaboration and day-to-day operations, with flexibility when appropriate.
Key Responsibilities Social Media and Content Management
Manage and grow OMTA’s social media presence across platforms including Facebook, Instagram, LinkedIn, and emerging channels
Develop and execute content calendars aligned with campaigns and major events
Create, schedule, and publish engaging content including posts, reels, and stories
Monitor engagement, respond to comments and messages, and track performance metrics
Capture and promote content from events and industry activities
AI Integration and Digital Innovation
Identify and implement AI tools to improve marketing, communications, and internal workflows
Assist in automating newsletters, email campaigns, and outreach
Explore AI-driven strategies for content creation, segmentation, and analytics
Stay current on emerging technologies and recommend practical applications
Website Management (WordPress)
Maintain and update OMTA and related websites using WordPress
Create and update pages, blog posts, and landing pages
Ensure content accuracy, branding consistency, and strong user experience
Support SEO improvements and performance optimization
CRM and Data Management (HubSpot Preferred)
Manage and maintain CRM systems, HubSpot experience preferred
Segment audiences including members, exhibitors, and consumers
Execute email marketing campaigns and workflows
Track engagement, conversions, and campaign performance
Maintain clean, organized, and usable data
General Support
Support marketing and promotion of events, including boat shows and conferences
Work collaboratively with internal team and external partners
Contribute ideas to improve efficiency, engagement, and growth
Qualifications
Minimum of
2 years of relevant experience
in digital marketing, communications, or a related role
Strong organizational skills and ability to manage multiple priorities
Self-starter with a proactive, problem-solving mindset
Comfortable working in a fast-paced, evolving environment
Required Skills and Experience Candidates should demonstrate hands-on experience in many of the following areas:
Managing business social media accounts with measurable growth and engagement
Creating and scheduling content using tools such as Meta Business Suite, Hootsuite, or similar platforms
Writing marketing copy for social media, email campaigns, and websites
Basic graphic design or content creation using tools like Canva, Adobe Creative Suite, or similar
Experience working with
WordPress , including page updates, plugins, and basic troubleshooting
Familiarity with
CRM systems , preferably HubSpot, including contact management, email campaigns, and reporting
Exposure to or experience using
AI tools
(ChatGPT, automation platforms, content generators) in a professional setting
Understanding of email marketing platforms and campaign execution
Basic knowledge of SEO, website analytics, and digital performance tracking
Ability to analyze data and adjust strategies based on performance
Preferred (Not Required)
Experience working with events, associations, or lifestyle brands
Video editing or short-form content creation experience
Interest in boating, outdoor recreation, or tourism
Compensation and Benefits
Compensation commensurate with experience and role structure (full-time or part-time)
Accrued paid time off, commensurate with hours worked
Flexible work environment with a strong team culture and meaningful industry impact
Why Join OMTA
Play a key role in modernizing and growing a statewide industry
Work on high-visibility events and campaigns
Opportunity to implement new technology and shape digital strategy
Collaborative, entrepreneurial environment
#J-18808-Ljbffr