Field Marketing Manager
Ocean Canyon Resorts, Pensacola, FL, United States
You’ve probably told yourself before, “If I had a job doing what I love to do when I’m not working, that would be perfect.” For many people working for a resort or campground is that perfect job. The scenic views, getting to know people, getting to help others; these are the intrinsic rewards that come with many positions with Ocean Canyon Properties. We want our members to have fun, to relax and enjoy life. If you’re the kind of person that enjoys helping others, read on.
We are always looking for individuals and couples to work with our sales and operations teams. If you feel you might have the skills to be a part of our team then contact us and let us know a little bit about you!
Position:
Field Marketing Manager
Location:
Pensacola, FL
Job Id:
365
# of Openings:
0
Field Marketing Manager Department: Marketing Reports To: Field Marketing Director Employment Type: Full-Time Compensation: B ase pay $40,000 with earning potential up to $70,000 with commission and bonus structure.
Position Summary The Field Marketing Manager is a hands‑on people leader responsible for driving regional field marketing success through dealer relationship development, event marketing, and lead generation strategy execution. This role manages the Field Marketing Lead Generation team while actively participating in dealer visits, trade shows, and consumer events.
The ideal candidate thrives in a flexible, travel‑heavy environment, balances strategic oversight with on‑the‑ground execution, and excels at building relationships both externally with RV dealers and internally with Sales and Call Center leadership.
This position requires frequent travel, including evenings and weekends, and is not based in a single city.
Key Responsibilities
Directly manage 2 FTE Field Marketing Lead Generation staff (may include multiple part‑time employees)
Recruit, onboard, train, coach, and evaluate field marketing staff
Set expectations for professionalism, brand representation, lead quality, and event execution
Create staffing plans for shows, expos, and regional events
Provide hands‑on support at events as needed, including setup, teardown, and lead generation
Field Marketing & Event Execution
Oversee and participate in traveling shows, expos, and industry events
Ensure event displays are professional, clean, organized, and fully stocked
Monitor multi‑day events to maintain brand standards and operational consistency
Ensure compliance with company policies, safety expectations, and travel requirements
Represent the company with professionalism, enthusiasm, and strong customer engagement
Dealer & Partner Relationship Management
Build new relationships with RV dealers across the assigned region
Maintain existing dealer relationships through regular in‑person visits and digital outreach
Coordinate with Sales leadership to align dealer activity with sales initiatives
Attend industry‑relevant trade shows and dealer events
Act as a primary field point of contact for dealer‑related marketing efforts
Lead Generation & Performance Oversight
Ensure high‑quality lead generation aligned with Sales and Call Center needs
Monitor lead flow, quality standards, and follow‑up coordination
Identify opportunities to improve field marketing effectiveness and efficiency
Provide regular reporting and insights to the Field Marketing Director
Flexible schedule with evening and weekend work required
Extensive regional travel; role is not location‑bound
Qualifications & Requirements
High school diploma or equivalent required
Previous experience in field marketing, sales, event marketing, or related leadership role preferred
Proven experience managing employees or teams
Ability to travel extensively and work non‑traditional hours
Strong organizational, communication, and leadership skills
Comfortable working independently while maintaining alignment with leadership
We may be able to put you to work on one of our parks! Please send us an e‑mail attached with your resume that details your areas of expertise, and make sure mention the park that you wish to work at.
#J-18808-Ljbffr
We are always looking for individuals and couples to work with our sales and operations teams. If you feel you might have the skills to be a part of our team then contact us and let us know a little bit about you!
Position:
Field Marketing Manager
Location:
Pensacola, FL
Job Id:
365
# of Openings:
0
Field Marketing Manager Department: Marketing Reports To: Field Marketing Director Employment Type: Full-Time Compensation: B ase pay $40,000 with earning potential up to $70,000 with commission and bonus structure.
Position Summary The Field Marketing Manager is a hands‑on people leader responsible for driving regional field marketing success through dealer relationship development, event marketing, and lead generation strategy execution. This role manages the Field Marketing Lead Generation team while actively participating in dealer visits, trade shows, and consumer events.
The ideal candidate thrives in a flexible, travel‑heavy environment, balances strategic oversight with on‑the‑ground execution, and excels at building relationships both externally with RV dealers and internally with Sales and Call Center leadership.
This position requires frequent travel, including evenings and weekends, and is not based in a single city.
Key Responsibilities
Directly manage 2 FTE Field Marketing Lead Generation staff (may include multiple part‑time employees)
Recruit, onboard, train, coach, and evaluate field marketing staff
Set expectations for professionalism, brand representation, lead quality, and event execution
Create staffing plans for shows, expos, and regional events
Provide hands‑on support at events as needed, including setup, teardown, and lead generation
Field Marketing & Event Execution
Oversee and participate in traveling shows, expos, and industry events
Ensure event displays are professional, clean, organized, and fully stocked
Monitor multi‑day events to maintain brand standards and operational consistency
Ensure compliance with company policies, safety expectations, and travel requirements
Represent the company with professionalism, enthusiasm, and strong customer engagement
Dealer & Partner Relationship Management
Build new relationships with RV dealers across the assigned region
Maintain existing dealer relationships through regular in‑person visits and digital outreach
Coordinate with Sales leadership to align dealer activity with sales initiatives
Attend industry‑relevant trade shows and dealer events
Act as a primary field point of contact for dealer‑related marketing efforts
Lead Generation & Performance Oversight
Ensure high‑quality lead generation aligned with Sales and Call Center needs
Monitor lead flow, quality standards, and follow‑up coordination
Identify opportunities to improve field marketing effectiveness and efficiency
Provide regular reporting and insights to the Field Marketing Director
Flexible schedule with evening and weekend work required
Extensive regional travel; role is not location‑bound
Qualifications & Requirements
High school diploma or equivalent required
Previous experience in field marketing, sales, event marketing, or related leadership role preferred
Proven experience managing employees or teams
Ability to travel extensively and work non‑traditional hours
Strong organizational, communication, and leadership skills
Comfortable working independently while maintaining alignment with leadership
We may be able to put you to work on one of our parks! Please send us an e‑mail attached with your resume that details your areas of expertise, and make sure mention the park that you wish to work at.
#J-18808-Ljbffr