Marketing Analyst
Empire Today, Northlake, TX, United States
Marketing Analyst
Ready to grow your career? Empire Today is seeking a
Marketing Analyst
to join our innovative, fast-paced Marketing Team. The
Marketing Analyst
is responsible for the strategic development, implementation and execution of key marketing communication programs promoting Empire Today, associated product lines, and test programs.
We offer
Health benefits.
Paid time off and holiday pay.
Wellness program.
Professional development & career advancement opportunities.
Lots of perks.
Compensation Information
$80,000 - $100,000 annually plus bonus
Responsibilities
Synthesize and evaluate data from a variety of channel sources.
Use Tableau to build interactive dashboards that allow stakeholders to understand performance at a glance.
Analyze the relationship between marketing spend and offline conversations to identify high-value digital behaviors.
Identify regional trends and opportunities for localized marketing pushes.
Monitor website health/user flow using Google Analytics/Adobe Analytics.
Serve as the primary resource for “deep dives” into unusual results and present findings to leadership.
Oversee the accuracy of the data pipelines (tracking pixels, UTM parameters, etc.) to ensure the data feeding into Tableau is reliable.
Qualifications
Minimum 2 years’ experience with website and digital marketing analytics.
Demonstrated ability to build dashboards and visualize complex data sets in Tableau.
Hands‑on experience with Google Analytics (GA4) or Adobe Analytics.
Experience using A/B testing tools such as Adobe Target and Optimizely.
Understanding of how different marketing channels (TV, Digital, Paid Search) work together.
Advanced proficiency with Microsoft Excel.
Ability to explain complex data clearly and provide actionable recommendations to the team.
Experience writing SQL queries to extract and manipulate data from data warehouses preferred.
Experience with call tracking platforms like Invoca or DialogTech is ideal.
Experience with Tableau Power BI, or similar.
Why Empire Today? We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.
We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.
We’re one of the nation’s most recognizable brands. You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.
By clicking Apply Now, I agree to the Privacy Policy and Terms of Use including arbitration, waivers and limitations of liability. CSLB 1047108.
Health Insurance: Choose from a variety of medical, dental, and vision plans so you have great care for your needs. Includes options such as prescription drug coverage, flexible spending accounts, life insurance, telehealth and more.
Wellness Program: Access to resources to help you live well. Includes fitness programs, health screenings, nutritional counseling, preventative healthcare, and more.
Paid Time Off & Holiday Pay: Employees enjoy paid time off and floating holidays to relax and recharge. PTO grows with years of service.
Perks: We’ve sourced perks that matter to help you live a better and healthier life through Perks at Work. Access best-in-the-market pricing and group discounts on insurance bundles, mortgages, pet insurance, and more.
Learning & Development: We invest in your success through thousands of learning courses, interactive workshops, leadership academies, and university partnerships.
Benefits are exclusively available to full-time employees.
#J-18808-Ljbffr
Marketing Analyst
to join our innovative, fast-paced Marketing Team. The
Marketing Analyst
is responsible for the strategic development, implementation and execution of key marketing communication programs promoting Empire Today, associated product lines, and test programs.
We offer
Health benefits.
Paid time off and holiday pay.
Wellness program.
Professional development & career advancement opportunities.
Lots of perks.
Compensation Information
$80,000 - $100,000 annually plus bonus
Responsibilities
Synthesize and evaluate data from a variety of channel sources.
Use Tableau to build interactive dashboards that allow stakeholders to understand performance at a glance.
Analyze the relationship between marketing spend and offline conversations to identify high-value digital behaviors.
Identify regional trends and opportunities for localized marketing pushes.
Monitor website health/user flow using Google Analytics/Adobe Analytics.
Serve as the primary resource for “deep dives” into unusual results and present findings to leadership.
Oversee the accuracy of the data pipelines (tracking pixels, UTM parameters, etc.) to ensure the data feeding into Tableau is reliable.
Qualifications
Minimum 2 years’ experience with website and digital marketing analytics.
Demonstrated ability to build dashboards and visualize complex data sets in Tableau.
Hands‑on experience with Google Analytics (GA4) or Adobe Analytics.
Experience using A/B testing tools such as Adobe Target and Optimizely.
Understanding of how different marketing channels (TV, Digital, Paid Search) work together.
Advanced proficiency with Microsoft Excel.
Ability to explain complex data clearly and provide actionable recommendations to the team.
Experience writing SQL queries to extract and manipulate data from data warehouses preferred.
Experience with call tracking platforms like Invoca or DialogTech is ideal.
Experience with Tableau Power BI, or similar.
Why Empire Today? We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.
We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.
We’re one of the nation’s most recognizable brands. You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.
By clicking Apply Now, I agree to the Privacy Policy and Terms of Use including arbitration, waivers and limitations of liability. CSLB 1047108.
Health Insurance: Choose from a variety of medical, dental, and vision plans so you have great care for your needs. Includes options such as prescription drug coverage, flexible spending accounts, life insurance, telehealth and more.
Wellness Program: Access to resources to help you live well. Includes fitness programs, health screenings, nutritional counseling, preventative healthcare, and more.
Paid Time Off & Holiday Pay: Employees enjoy paid time off and floating holidays to relax and recharge. PTO grows with years of service.
Perks: We’ve sourced perks that matter to help you live a better and healthier life through Perks at Work. Access best-in-the-market pricing and group discounts on insurance bundles, mortgages, pet insurance, and more.
Learning & Development: We invest in your success through thousands of learning courses, interactive workshops, leadership academies, and university partnerships.
Benefits are exclusively available to full-time employees.
#J-18808-Ljbffr