Strategic Marketing Mgr
Rumpke Waste & Recycling, Cincinnati, OH, United States
RUM-Corporate HQ Campus
Corporate Campus | Corporate HQ
3990 Generation Dr
Cincinnati, OH 45251, USA
Rumpke is a family-owned and operated company that ranks as one of the largest firms in the waste and recycling industry. Our mission is simple: to deliver exceptional waste and recycling solutions to our customers and communities through a commitment to safety, service, the environment and the growth of our people.
When you join Rumpke, you’ll be part of a team providing essential services to millions of residents, businesses, and neighborhoods. You will enjoy competitive pay and comprehensive benefits, including health, dental, vision, matching 401(k), life insurance, paid vacation, and more.
This is your opportunity to make a difference for you and your family. Come join our team!
The Strategic Marketing Manager is responsible for synthesizing market, customer, and competitive data into actionable insights that shape product positioning, customer engagement, go-to-market strategies, and long-term business growth.
The ideal candidate brings a strong blend of analytical rigor, deep market and customer understanding, and the ability to collaborate cross-functionally with sales, communications including digital marketing and creative, operations, finance, and executive leadership to drive informed, revenue-focused decisions.
Responsibilities of Position
Analyze market size, growth trends, lifecycle stage, and overall market dynamics
Segment markets by geography, customer type, industry, or line of business
Identify barriers to entry, asset intensity, and competitive dynamics
Study and evaluate pricing structures and regional pricing variability
Identify, define, and refine target audiences and buyer personas
Collaborate with Corporate Communications, including the digital marketing and creative teams, to identify and implement tactics for specific audiences and actions
Work with Corporate Communications to develop and execute tactics to enhance customer acquisition, customer experience and customer satisfaction
Understand articulated and unarticulated customer needs, motivations, buying behaviors, and purchasing frequency
Assess purchasing channels (direct, indirect, digital) and key decision-making influences
Track and analyze customer sentiment, brand perception, and satisfaction metrics
Research and map direct and indirect competitors
Analyze competitor market share, positioning, strengths, and weaknesses
Monitor new market entrants, emerging competitors, and disruptive business models
Benchmark current products, services, and feature sets against competitors
Monitor pricing strategies and innovation trends across the industry
Partner with sales and operations to identify market-driven product enhancements
Develop and deploy insight-based tools, resources, and messaging to enable the sales organization and accelerate market share growth
Track and interpret economic, regulatory, technological, and social/cultural trends impacting the business
Report on industry dynamics that influence market opportunity, customer behavior, or operational risk
Create dashboards, market maps, and trend analyses for senior and regional leadership
Support marketing, sales, and operations teams with data-driven insights and positioning strategies
Present findings through clear storytelling, compelling visualizations, and practical tools that assist the sales organization in closing and winning business
Perform other duties as assigned
Supervisory Responsibility
This position will not manage employees
Skills & Abilities Needed for Position
Strong analytical, critical thinking, and problem-solving skills
Proficiency in data analysis and visualization tools (e.g., Excel, Power BI)
Excellent communication and presentation skills with the ability to influence decisions through data
Ability to work cross-functionally with sales, product, finance, and executive teams
Curious and proactive mindset with a strong desire to understand the “why” behind market behaviors and trends
Commercially minded with the ability to translate insights into revenue-driving strategies
Highly organized and capable of managing multiple initiatives in a fast-paced environment
Comfortable operating in ambiguity and bringing structure to complex, evolving challenges
Experience & Knowledge Needed for Position
Bachelor’s degree in Marketing, Business, Economics, or a related field
8-10 years of experience in waste and recycling sales or marketing strategy, business intelligence, or market research
Experience with CRM systems, marketing automation, and digital marketing platforms preferred
Physical Requirements in a Regular Workday
Rarely lifting/carrying/pushing/pulling a max of 10 lbs
Frequently sitting
Occasionally standing/walking
Additional Working Conditions/Aspects
Ability to travel between offices, as required
Legally eligible to work in the United States
Valid driver’s license (if applicable)
Must successfully complete pre-employment testing
Must be able to read and speak the English language
Education Required Bachelors or better in Relevant field.
Preferred Masters or better in Relevant field.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Rumpke Waste and Recycling is committed to equality in all aspects of employment. It is Rumpke’s policy to provide equal opportunities to all employees and potential employees without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Rumpke is a family-owned and operated company that ranks as one of the largest firms in the waste and recycling industry. Our mission is simple: to deliver exceptional waste and recycling solutions to our customers and communities through a commitment to safety, service, the environment and the growth of our people.
When you join Rumpke, you’ll be part of a team providing essential services to millions of residents, businesses, and neighborhoods. You will enjoy competitive pay and comprehensive benefits, including health, dental, vision, matching 401(k), life insurance, paid vacation, and more.
This is your opportunity to make a difference for you and your family. Come join our team!
The Strategic Marketing Manager is responsible for synthesizing market, customer, and competitive data into actionable insights that shape product positioning, customer engagement, go-to-market strategies, and long-term business growth.
The ideal candidate brings a strong blend of analytical rigor, deep market and customer understanding, and the ability to collaborate cross-functionally with sales, communications including digital marketing and creative, operations, finance, and executive leadership to drive informed, revenue-focused decisions.
Responsibilities of Position
Analyze market size, growth trends, lifecycle stage, and overall market dynamics
Segment markets by geography, customer type, industry, or line of business
Identify barriers to entry, asset intensity, and competitive dynamics
Study and evaluate pricing structures and regional pricing variability
Identify, define, and refine target audiences and buyer personas
Collaborate with Corporate Communications, including the digital marketing and creative teams, to identify and implement tactics for specific audiences and actions
Work with Corporate Communications to develop and execute tactics to enhance customer acquisition, customer experience and customer satisfaction
Understand articulated and unarticulated customer needs, motivations, buying behaviors, and purchasing frequency
Assess purchasing channels (direct, indirect, digital) and key decision-making influences
Track and analyze customer sentiment, brand perception, and satisfaction metrics
Research and map direct and indirect competitors
Analyze competitor market share, positioning, strengths, and weaknesses
Monitor new market entrants, emerging competitors, and disruptive business models
Benchmark current products, services, and feature sets against competitors
Monitor pricing strategies and innovation trends across the industry
Partner with sales and operations to identify market-driven product enhancements
Develop and deploy insight-based tools, resources, and messaging to enable the sales organization and accelerate market share growth
Track and interpret economic, regulatory, technological, and social/cultural trends impacting the business
Report on industry dynamics that influence market opportunity, customer behavior, or operational risk
Create dashboards, market maps, and trend analyses for senior and regional leadership
Support marketing, sales, and operations teams with data-driven insights and positioning strategies
Present findings through clear storytelling, compelling visualizations, and practical tools that assist the sales organization in closing and winning business
Perform other duties as assigned
Supervisory Responsibility
This position will not manage employees
Skills & Abilities Needed for Position
Strong analytical, critical thinking, and problem-solving skills
Proficiency in data analysis and visualization tools (e.g., Excel, Power BI)
Excellent communication and presentation skills with the ability to influence decisions through data
Ability to work cross-functionally with sales, product, finance, and executive teams
Curious and proactive mindset with a strong desire to understand the “why” behind market behaviors and trends
Commercially minded with the ability to translate insights into revenue-driving strategies
Highly organized and capable of managing multiple initiatives in a fast-paced environment
Comfortable operating in ambiguity and bringing structure to complex, evolving challenges
Experience & Knowledge Needed for Position
Bachelor’s degree in Marketing, Business, Economics, or a related field
8-10 years of experience in waste and recycling sales or marketing strategy, business intelligence, or market research
Experience with CRM systems, marketing automation, and digital marketing platforms preferred
Physical Requirements in a Regular Workday
Rarely lifting/carrying/pushing/pulling a max of 10 lbs
Frequently sitting
Occasionally standing/walking
Additional Working Conditions/Aspects
Ability to travel between offices, as required
Legally eligible to work in the United States
Valid driver’s license (if applicable)
Must successfully complete pre-employment testing
Must be able to read and speak the English language
Education Required Bachelors or better in Relevant field.
Preferred Masters or better in Relevant field.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Rumpke Waste and Recycling is committed to equality in all aspects of employment. It is Rumpke’s policy to provide equal opportunities to all employees and potential employees without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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