Central Leasing Manager
Hh Fund, Silver Spring, MD, United States
Grow your career with HH Red Stone!
HH Red Stone is a fast growing property management company. We’re seeking a highly driven Central Leasing Manager to lead and execute leasing strategy across our expanding student housing portfolio. This is an excellent opportunity for a results-oriented leader who thrives in a fast-paced environment, enjoys working cross-functionally with on‑site teams, and is passionate about maximizing occupancy and performance.
As a corporate, portfolio‑based role, you’ll play a critical part in shaping leasing success across multiple communities, driving pre‑leasing velocity, optimizing processes, and ensuring alignment between operations, marketing, and asset management.
What You’ll Do As the Central Leasing Manager, you’ll oversee leasing performance across the portfolio, including strategy development, data analysis, training, and execution support for onsite teams. You’ll serve as a key connector between corporate leadership and property teams, ensuring consistent leasing standards, strong conversion outcomes, and a high‑quality prospect experience across all communities.
Travel is required to support onsite teams, conduct leasing audits, assist during peak leasing season, and participate in major marketing and campus events.
Key Responsibilities 1. Portfolio Leasing Strategy & Execution
Develop and execute annual and seasonal pre‑leasing strategies aligned with academic calendars
Drive leasing velocity through pricing strategy coordination with asset management
Monitor daily/weekly leasing performance and identify underperforming assets
Implement corrective action plans when velocity targets are not met
Lead renewal strategy planning and execution
2. Centralized Performance Management
Track and report key leasing KPIs, including:
Traffic‑to‑lease conversion
Renewal rates
Occupancy pacing vs. budget
Concession impact
Lead weekly leasing calls with property teams
Standardize leasing reporting across the portfolio
Build and refine leasing playbooks and SOPs
3. Marketing & Leasing Alignment
Collaborate with centralized marketing team on:
Campaigntiming aligned with leasing cycles
Digital ad performance monitoring
ILS optimization
CRM follow‑up workflows
Ensure leasing ladder execution aligns with marketing initiatives
4. Training & Coaching
Train on‑site leasing teams on:
Sales techniques
Phone and tour conversion
CRM usage and follow‑up cadence
Conduct mystery shops and leasing audits
Support hiring and onboarding of leasing professionals
Travel Requirement
Estimated 25‑50% travel depending on leasing season
Increased travel during peak pre‑leasing months
On‑site presence required for major campus events, housing fairs, and critical performance interventions
Qualifications
3–5+ years of leasing experience, with student housing strongly preferred
Strong understanding of academic leasing cycles and pre‑leasing strategy
Experience overseeing multiple properties or a portfolio environment preferred
Advanced proficiency in property management systems
Strong analytical skills with ability to interpret leasing data and trends
Comfortable working in a fast‑paced, performance‑driven environment
Excellent communication and leadership skills
What We Offer:
Full benefits: medical, dental, vision, life, 401(k)
Comp: $80,000 - $110,000 depending on experience
Paid time off and holidays
Career development opportunities with a fast‑growing team
A positive, mission‑driven culture focused on resident satisfaction
HH Red Stone is an Equal Opportunity Employer. We welcome candidates of all backgrounds to apply.
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HH Red Stone is a fast growing property management company. We’re seeking a highly driven Central Leasing Manager to lead and execute leasing strategy across our expanding student housing portfolio. This is an excellent opportunity for a results-oriented leader who thrives in a fast-paced environment, enjoys working cross-functionally with on‑site teams, and is passionate about maximizing occupancy and performance.
As a corporate, portfolio‑based role, you’ll play a critical part in shaping leasing success across multiple communities, driving pre‑leasing velocity, optimizing processes, and ensuring alignment between operations, marketing, and asset management.
What You’ll Do As the Central Leasing Manager, you’ll oversee leasing performance across the portfolio, including strategy development, data analysis, training, and execution support for onsite teams. You’ll serve as a key connector between corporate leadership and property teams, ensuring consistent leasing standards, strong conversion outcomes, and a high‑quality prospect experience across all communities.
Travel is required to support onsite teams, conduct leasing audits, assist during peak leasing season, and participate in major marketing and campus events.
Key Responsibilities 1. Portfolio Leasing Strategy & Execution
Develop and execute annual and seasonal pre‑leasing strategies aligned with academic calendars
Drive leasing velocity through pricing strategy coordination with asset management
Monitor daily/weekly leasing performance and identify underperforming assets
Implement corrective action plans when velocity targets are not met
Lead renewal strategy planning and execution
2. Centralized Performance Management
Track and report key leasing KPIs, including:
Traffic‑to‑lease conversion
Renewal rates
Occupancy pacing vs. budget
Concession impact
Lead weekly leasing calls with property teams
Standardize leasing reporting across the portfolio
Build and refine leasing playbooks and SOPs
3. Marketing & Leasing Alignment
Collaborate with centralized marketing team on:
Campaigntiming aligned with leasing cycles
Digital ad performance monitoring
ILS optimization
CRM follow‑up workflows
Ensure leasing ladder execution aligns with marketing initiatives
4. Training & Coaching
Train on‑site leasing teams on:
Sales techniques
Phone and tour conversion
CRM usage and follow‑up cadence
Conduct mystery shops and leasing audits
Support hiring and onboarding of leasing professionals
Travel Requirement
Estimated 25‑50% travel depending on leasing season
Increased travel during peak pre‑leasing months
On‑site presence required for major campus events, housing fairs, and critical performance interventions
Qualifications
3–5+ years of leasing experience, with student housing strongly preferred
Strong understanding of academic leasing cycles and pre‑leasing strategy
Experience overseeing multiple properties or a portfolio environment preferred
Advanced proficiency in property management systems
Strong analytical skills with ability to interpret leasing data and trends
Comfortable working in a fast‑paced, performance‑driven environment
Excellent communication and leadership skills
What We Offer:
Full benefits: medical, dental, vision, life, 401(k)
Comp: $80,000 - $110,000 depending on experience
Paid time off and holidays
Career development opportunities with a fast‑growing team
A positive, mission‑driven culture focused on resident satisfaction
HH Red Stone is an Equal Opportunity Employer. We welcome candidates of all backgrounds to apply.
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