Marketing Technology Product Manager
White & Case LLP, Tampa, FL, United States
The Product Manager, Experience Management, is a pivotal member of the global Marketing Technology team, overseeing the end-to-end product strategy, roadmap, and lifecycle for the Litera Foundation Experience Management and Directory Submission platforms. This manager-level role collaborates with cross-functional stakeholders globally to translate business needs into prioritized features and enhancements that deliver measurable results. By championing scalable, user-focused solutions, the Product Manager will drive platform adoption and maximize value, empowering the Firm to efficiently capture, manage, and leverage experience data in support of its strategic objectives.
Responsibilities
Product ownership and roadmap development - define and manage the product vision, strategy, and roadmap for the experience and submission technology stack, translating business objectives into actionable backlogs, user stories, and technical requirements, while leading the delivery of new releases and enhancements.
Stakeholder management – act as the primary liaison between the global Marketing Technology team and business stakeholders, gathering requirements, managing expectations, and driving alignment on product priorities and roadmap decisions.
Product operations – oversee the day-to-day performance, maintenance, and continuous improvement of the experience and submission technology stack, ensuring system reliability, optimal configuration, and seamless user experiences.
Platform integration strategy – identify and execute integration opportunities across the marketing technology ecosystem, maximizing cross-platform functionality, data flow, and user adoption to drive operational efficiency and business value.
Product evangelism – champion the Marketing Technology product portfolio, providing expert guidance on capabilities and use cases, and influencing strategic decisions related to product investment, feature prioritization, and resource allocation.
Product innovation and evaluation – lead the discovery, evaluation, and pilot programs for emerging marketing technologies, building business cases and driving adoption of solutions that address strategic gaps or opportunities.
Vendor and partner management – collaborate with technology vendors as a strategic partner, influencing product roadmaps, evaluating new features through beta programs, and advocating for platform improvements that align with the Firm's needs.
Data product management – adopt defined data governance frameworks, ensuring marketing data assets are centralized, standardized, and accessible to support analytics, reporting, and decision-making across the product portfolio.
Change management and adoption – develop and execute internal marketing strategies for new product releases and operating model changes, including training programs, documentation, and communication plans to drive user adoption and realize product value.
Team enablement and training – mentor team members on product management methodologies, platform capabilities, and best practices, building internal product expertise and capability.
Onboarding and product advocacy – lead onboarding programs for new team members, articulating the product vision, portfolio, and service model to build awareness and engagement.
Professional development – continuously expand product management expertise and technical knowledge in marketing technology, automation platforms, and industry trends.
Additional duties – perform any additional responsibilities necessary to support the Marketing Technology function's product objectives.
Education/Qualifications
Bachelor’s degree preferred; a background in marketing is advantageous. Technical experience in Information Science, Computer Science, Digital Marketing, or a related discipline is a distinct plus.
Law firm/professional services experience preferred but not mandatory.
Essential Job Requirements and Qualities
Proven experience in product management or ownership of marketing technology platforms.
Strong understanding of marketing systems, data architecture, and the integration of marketing technology ecosystems.
Demonstrated ability to define product strategy, build roadmaps, and translate business requirements into prioritized features and technical specifications.
Experience leading product releases, technology implementations, and change management initiatives from discovery through delivery and adoption.
Advanced understanding of data privacy regulations (GDPR, CCPA) and their application to marketing technology products and data management practices.
Excellent stakeholder management and communication skills—both written and verbal—with the ability to influence and collaborate effectively at all levels of the organization.
Experience in training, onboarding, and enabling users on new platforms, features, and processes.
Proven ability to thrive in fast-paced, agile environments, demonstrating adaptability and a solutions-oriented mindset.
Strong attention to detail with the ability to balance strategic thinking and tactical execution.
Familiarity with Agile product development methodologies (Scrum, Kanban) and experience managing product backlogs and sprint cycles.
Data storytelling and visualization skills, with experience translating complex data into actionable insights for stakeholders.
Understanding of UX/UI principles and user-centered design methodologies.
Strategic and creative thinker with a data-driven approach to product decisions.
Effective leader and mentor with the ability to coach and develop team capabilities.
Strong influencing and negotiation skills to drive consensus and secure stakeholder buy-in.
Client-focused mindset with commitment to delivering user-centric solutions.
Self-motivated with the ability to work independently and manage multiple priorities.
Resilient and flexible under pressure, able to meet tight deadlines while maintaining quality.
Enthusiastic and committed to continuous improvement and innovation.
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Responsibilities
Product ownership and roadmap development - define and manage the product vision, strategy, and roadmap for the experience and submission technology stack, translating business objectives into actionable backlogs, user stories, and technical requirements, while leading the delivery of new releases and enhancements.
Stakeholder management – act as the primary liaison between the global Marketing Technology team and business stakeholders, gathering requirements, managing expectations, and driving alignment on product priorities and roadmap decisions.
Product operations – oversee the day-to-day performance, maintenance, and continuous improvement of the experience and submission technology stack, ensuring system reliability, optimal configuration, and seamless user experiences.
Platform integration strategy – identify and execute integration opportunities across the marketing technology ecosystem, maximizing cross-platform functionality, data flow, and user adoption to drive operational efficiency and business value.
Product evangelism – champion the Marketing Technology product portfolio, providing expert guidance on capabilities and use cases, and influencing strategic decisions related to product investment, feature prioritization, and resource allocation.
Product innovation and evaluation – lead the discovery, evaluation, and pilot programs for emerging marketing technologies, building business cases and driving adoption of solutions that address strategic gaps or opportunities.
Vendor and partner management – collaborate with technology vendors as a strategic partner, influencing product roadmaps, evaluating new features through beta programs, and advocating for platform improvements that align with the Firm's needs.
Data product management – adopt defined data governance frameworks, ensuring marketing data assets are centralized, standardized, and accessible to support analytics, reporting, and decision-making across the product portfolio.
Change management and adoption – develop and execute internal marketing strategies for new product releases and operating model changes, including training programs, documentation, and communication plans to drive user adoption and realize product value.
Team enablement and training – mentor team members on product management methodologies, platform capabilities, and best practices, building internal product expertise and capability.
Onboarding and product advocacy – lead onboarding programs for new team members, articulating the product vision, portfolio, and service model to build awareness and engagement.
Professional development – continuously expand product management expertise and technical knowledge in marketing technology, automation platforms, and industry trends.
Additional duties – perform any additional responsibilities necessary to support the Marketing Technology function's product objectives.
Education/Qualifications
Bachelor’s degree preferred; a background in marketing is advantageous. Technical experience in Information Science, Computer Science, Digital Marketing, or a related discipline is a distinct plus.
Law firm/professional services experience preferred but not mandatory.
Essential Job Requirements and Qualities
Proven experience in product management or ownership of marketing technology platforms.
Strong understanding of marketing systems, data architecture, and the integration of marketing technology ecosystems.
Demonstrated ability to define product strategy, build roadmaps, and translate business requirements into prioritized features and technical specifications.
Experience leading product releases, technology implementations, and change management initiatives from discovery through delivery and adoption.
Advanced understanding of data privacy regulations (GDPR, CCPA) and their application to marketing technology products and data management practices.
Excellent stakeholder management and communication skills—both written and verbal—with the ability to influence and collaborate effectively at all levels of the organization.
Experience in training, onboarding, and enabling users on new platforms, features, and processes.
Proven ability to thrive in fast-paced, agile environments, demonstrating adaptability and a solutions-oriented mindset.
Strong attention to detail with the ability to balance strategic thinking and tactical execution.
Familiarity with Agile product development methodologies (Scrum, Kanban) and experience managing product backlogs and sprint cycles.
Data storytelling and visualization skills, with experience translating complex data into actionable insights for stakeholders.
Understanding of UX/UI principles and user-centered design methodologies.
Strategic and creative thinker with a data-driven approach to product decisions.
Effective leader and mentor with the ability to coach and develop team capabilities.
Strong influencing and negotiation skills to drive consensus and secure stakeholder buy-in.
Client-focused mindset with commitment to delivering user-centric solutions.
Self-motivated with the ability to work independently and manage multiple priorities.
Resilient and flexible under pressure, able to meet tight deadlines while maintaining quality.
Enthusiastic and committed to continuous improvement and innovation.
#J-18808-Ljbffr