SVP, Revenue Marketing
Finalsite, Glastonbury, CT, United States
Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com
VISION
Finalsite will transform the way school communities engage with their schools.
SUMMARY OF THE ROLE Finalsite is seeking an SVP of Revenue Marketing to build and scale a predictable, data-driven pipeline generation engine across the business, while leading the full marketing organization.
This role is intentionally not a traditional brand or communications-focused CMO. Instead, we are prioritizing a highly operational, analytically rigorous marketing leader with a proven track record in marketing operations, demand generation, or revenue operations.
The SVP of Revenue Marketing will own the end-to-end marketing function, including:
Marketing Operations & Analytics
Demand Generation
Product Marketing
Brand, Content & Communications
Customer Marketing
However, the primary mandate is to build a scalable marketing operating system and pipeline engine, with direct accountability for:
Pipeline creation
Funnel conversion performance
Marketing attribution and program ROI
Marketing is responsible for approximately 50% of the total pipeline required to achieve bookings targets, with equal focus on new logo acquisition and an expansion strategy driven by cross-sell of additional products within the existing customer base.
WHY THIS ROLE IS CRITICAL Finalsite is at an inflection point where scaling growth requires disciplined operational rigor with complete visibility into top-of-funnel attribution, performance, and conversion—not incremental brand investment.
The primary opportunity is to build:
Full funnel visibility from top-of-funnel through closed revenue
A repeatable, scalable pipeline generation engine
Clear attribution and ROI measurement across all marketing channels
This role will establish the marketing operating system required to support disciplined growth in a PE-backed environment.
LOCATION 100% Remote - Anywhere within the US
RESPONSIBILITIES
Build the Marketing Operating System (Primary Priority)
Establish a single source of truth across Marketing, BDR, and Sales
Define and enforce lead lifecycle stages (MQL → SQL → Closed Won)
Implement multi-touch attribution and pipeline source tracking
Ensure data integrity across Salesforce and the marketing tech stack
Deliver real-time visibility into funnel performance and pipeline creation
Drive Scalable Pipeline Generation (Primary Priority)
Build and execute a multi-channel demand generation engine
Own marketing-sourced and influenced pipeline targets
Align campaigns to new logo acquisition priorities
Partner with BDR to ensure conversion from campaigns to pipeline
Optimize cost per pipeline dollar and overall marketing ROI
Lead Product Marketing (Conversion & GTM Effectiveness)
Define clear, differentiated messaging and positioning across the product portfolio
Support multi-product go-to-market strategies and launches
Enable Sales with:
Value-based messaging
Competitive positioning
Sales enablement content
Improve win rates and deal velocity through stronger positioning
Own Brand, Content & Communications (Aligned to Revenue)
Ensure consistent, high-quality messaging across all channels
Oversee brand, content, and communications strategy
Align all brand and content investments to pipeline generation and revenue outcomes
Maintain strong positioning in the K-12 market while avoiding overinvestment in non-measurable brand initiatives
Build Customer Marketing (Expansion & Lifecycle Growth)
Develop programs to drive cross-sell and upsell pipeline
Partner with Customer Success to identify expansion opportunities
Leverage product adoption and lifecycle signals to trigger targeted campaigns
Support improvements in Net Revenue Retention (NRR)
SUCCESS METRICS
Marketing contribution to pipeline (target ~50% of total)
Funnel conversion rates (MQL → SQL → Closed Won)
Customer acquisition cost (CAC) and pipeline efficiency
Attribution accuracy and visibility across all marketing channels
Expansion pipeline contribution and impact on NRR
WHAT THIS ROLE IS NOT
A brand-first or communications-led CMO profile
A leader primarily focused on awareness, PR, or creative campaigns
A marketing executive without direct accountability for pipeline and revenue metrics
QUALIFICATIONS AND SKILLS
10–15+ years in B2B SaaS marketing
Proven leadership in:
Marketing Operations, Demand Generation, or Revenue Operations
Building end-to-end marketing measurement and attribution systems
Driving pipeline generation in a growth-stage or PE-backed company
Demonstrated success owning pipeline targets and revenue contribution
CORE CAPABILITIES
Deep expertise in:
Funnel design and conversion optimization
Marketing analytics and attribution
Salesforce and modern marketing tech stacks
Strong operator mindset:
Builds systems and processes, not just campaigns
Data-driven and execution-focused
Ability to lead across all marketing disciplines while maintaining clear prioritization on revenue outcomes
RESIDENCY REQUIREMENT Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.
DISCLOSURES Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.
#J-18808-Ljbffr
SUMMARY OF THE ROLE Finalsite is seeking an SVP of Revenue Marketing to build and scale a predictable, data-driven pipeline generation engine across the business, while leading the full marketing organization.
This role is intentionally not a traditional brand or communications-focused CMO. Instead, we are prioritizing a highly operational, analytically rigorous marketing leader with a proven track record in marketing operations, demand generation, or revenue operations.
The SVP of Revenue Marketing will own the end-to-end marketing function, including:
Marketing Operations & Analytics
Demand Generation
Product Marketing
Brand, Content & Communications
Customer Marketing
However, the primary mandate is to build a scalable marketing operating system and pipeline engine, with direct accountability for:
Pipeline creation
Funnel conversion performance
Marketing attribution and program ROI
Marketing is responsible for approximately 50% of the total pipeline required to achieve bookings targets, with equal focus on new logo acquisition and an expansion strategy driven by cross-sell of additional products within the existing customer base.
WHY THIS ROLE IS CRITICAL Finalsite is at an inflection point where scaling growth requires disciplined operational rigor with complete visibility into top-of-funnel attribution, performance, and conversion—not incremental brand investment.
The primary opportunity is to build:
Full funnel visibility from top-of-funnel through closed revenue
A repeatable, scalable pipeline generation engine
Clear attribution and ROI measurement across all marketing channels
This role will establish the marketing operating system required to support disciplined growth in a PE-backed environment.
LOCATION 100% Remote - Anywhere within the US
RESPONSIBILITIES
Build the Marketing Operating System (Primary Priority)
Establish a single source of truth across Marketing, BDR, and Sales
Define and enforce lead lifecycle stages (MQL → SQL → Closed Won)
Implement multi-touch attribution and pipeline source tracking
Ensure data integrity across Salesforce and the marketing tech stack
Deliver real-time visibility into funnel performance and pipeline creation
Drive Scalable Pipeline Generation (Primary Priority)
Build and execute a multi-channel demand generation engine
Own marketing-sourced and influenced pipeline targets
Align campaigns to new logo acquisition priorities
Partner with BDR to ensure conversion from campaigns to pipeline
Optimize cost per pipeline dollar and overall marketing ROI
Lead Product Marketing (Conversion & GTM Effectiveness)
Define clear, differentiated messaging and positioning across the product portfolio
Support multi-product go-to-market strategies and launches
Enable Sales with:
Value-based messaging
Competitive positioning
Sales enablement content
Improve win rates and deal velocity through stronger positioning
Own Brand, Content & Communications (Aligned to Revenue)
Ensure consistent, high-quality messaging across all channels
Oversee brand, content, and communications strategy
Align all brand and content investments to pipeline generation and revenue outcomes
Maintain strong positioning in the K-12 market while avoiding overinvestment in non-measurable brand initiatives
Build Customer Marketing (Expansion & Lifecycle Growth)
Develop programs to drive cross-sell and upsell pipeline
Partner with Customer Success to identify expansion opportunities
Leverage product adoption and lifecycle signals to trigger targeted campaigns
Support improvements in Net Revenue Retention (NRR)
SUCCESS METRICS
Marketing contribution to pipeline (target ~50% of total)
Funnel conversion rates (MQL → SQL → Closed Won)
Customer acquisition cost (CAC) and pipeline efficiency
Attribution accuracy and visibility across all marketing channels
Expansion pipeline contribution and impact on NRR
WHAT THIS ROLE IS NOT
A brand-first or communications-led CMO profile
A leader primarily focused on awareness, PR, or creative campaigns
A marketing executive without direct accountability for pipeline and revenue metrics
QUALIFICATIONS AND SKILLS
10–15+ years in B2B SaaS marketing
Proven leadership in:
Marketing Operations, Demand Generation, or Revenue Operations
Building end-to-end marketing measurement and attribution systems
Driving pipeline generation in a growth-stage or PE-backed company
Demonstrated success owning pipeline targets and revenue contribution
CORE CAPABILITIES
Deep expertise in:
Funnel design and conversion optimization
Marketing analytics and attribution
Salesforce and modern marketing tech stacks
Strong operator mindset:
Builds systems and processes, not just campaigns
Data-driven and execution-focused
Ability to lead across all marketing disciplines while maintaining clear prioritization on revenue outcomes
RESIDENCY REQUIREMENT Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.
DISCLOSURES Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.
#J-18808-Ljbffr