Social Media Coordinator, Hospitality & Retail
OWA Parks & Resort, Foley, AL, United States
Social Media Coordinator, Hospitality & Retail
Job Category: Marketing Requisition Number: SOCIA001459 Posted: March 30, 2026 Full-Time OWA Parks & Resort Foley, AL, USA Description
Duties and Responsibilities: Create and schedule daily social media content across hospitality and retail brands using approved platforms and tools; including Meta, TikTok, YouTube, and Instagram Collaborate with restaurant, retail, and hospitality partners to highlight specials, events, and new offerings Create and manage social campaigns, ensuring proper targeting, tracking, and performance optimization Capture and curate photos and short-form video content for use across social channels Monitor and respond to guest comments, messages, and reviews in a timely and professional manner Track and analyze social performance using analytics tools; prepare monthly reports with insights and recommendations Support influencer partnerships and cross-promotions with Marketing and Public Relations teams Collaborate with Creative Services on visual assets and copywriting for campaigns Coordinate live social coverage during events, concerts, and seasonal activations Identify trends, hashtags, and emerging platforms to keep OWA's digital presence relevant and engaging Work closely with Creative Services and Marketing teams to ensure consistent brand voice and visual identity Stay informed on social media trends, platform updates, and competitor activity Other duties as assigned Qualifications: Bachelor's degree in Marketing, Communications, Public Relations, or related field Minimum two (2) years of experience managing social media accounts, preferably in hospitality, retail, or tourism Proficiency with Meta Business Suite and social media scheduling tools is required Demonstrated experience supporting influencer partnerships and social ad campaigns is required Demonstrated ability to manage paid and organic campaigns across multiple social platforms is required Proficiency using Microsoft Word, Excel, and Outlook is required; experience with Adobe Creative Suite is a plus Strong understanding of brand voice, visual storytelling (including basic photography and short-form video), and content planning is required Excellent organizational and communication skills Eligible candidates will be required to submit a project centered around creating social media content for consideration for this role Ability to manage multiple priorities in a fast-paced environment Ability to work flexible hours, including evenings, weekends, and holidays, as needed Must be comfortable working outdoors and visiting multiple property locations for content creation Behaviors: Required: Enthusiastic: Shows intense and eager enjoyment and interest Education: Required: Bachelors or better in Communication or related field. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Category: Marketing Requisition Number: SOCIA001459 Posted: March 30, 2026 Full-Time OWA Parks & Resort Foley, AL, USA Description
Duties and Responsibilities: Create and schedule daily social media content across hospitality and retail brands using approved platforms and tools; including Meta, TikTok, YouTube, and Instagram Collaborate with restaurant, retail, and hospitality partners to highlight specials, events, and new offerings Create and manage social campaigns, ensuring proper targeting, tracking, and performance optimization Capture and curate photos and short-form video content for use across social channels Monitor and respond to guest comments, messages, and reviews in a timely and professional manner Track and analyze social performance using analytics tools; prepare monthly reports with insights and recommendations Support influencer partnerships and cross-promotions with Marketing and Public Relations teams Collaborate with Creative Services on visual assets and copywriting for campaigns Coordinate live social coverage during events, concerts, and seasonal activations Identify trends, hashtags, and emerging platforms to keep OWA's digital presence relevant and engaging Work closely with Creative Services and Marketing teams to ensure consistent brand voice and visual identity Stay informed on social media trends, platform updates, and competitor activity Other duties as assigned Qualifications: Bachelor's degree in Marketing, Communications, Public Relations, or related field Minimum two (2) years of experience managing social media accounts, preferably in hospitality, retail, or tourism Proficiency with Meta Business Suite and social media scheduling tools is required Demonstrated experience supporting influencer partnerships and social ad campaigns is required Demonstrated ability to manage paid and organic campaigns across multiple social platforms is required Proficiency using Microsoft Word, Excel, and Outlook is required; experience with Adobe Creative Suite is a plus Strong understanding of brand voice, visual storytelling (including basic photography and short-form video), and content planning is required Excellent organizational and communication skills Eligible candidates will be required to submit a project centered around creating social media content for consideration for this role Ability to manage multiple priorities in a fast-paced environment Ability to work flexible hours, including evenings, weekends, and holidays, as needed Must be comfortable working outdoors and visiting multiple property locations for content creation Behaviors: Required: Enthusiastic: Shows intense and eager enjoyment and interest Education: Required: Bachelors or better in Communication or related field. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.