Senior Growth Marketing Manager, Mobile & Conversions
Replit, San Mateo, CA, United States
Sr. Growth Marketing Manager
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators. As the first growth marketing hire focused on conversion optimization, you'll work directly with our Head of Growth Marketing and collaborate closely with Product, Engineering, Data Science, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 for both mobile and web properties. In This Role You Will:
Own mobile app growth and App Store Optimization (ASO) Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements Analyze performance data to continuously refine messaging, creative, and store listing elements Drive website conversion rate optimization (CRO) Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates Collaborate with Design and Content teams to develop and test high-performing landing page variations Build testing infrastructure and experimentation culture Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web Develop hypotheses based on data analysis, user research, and competitive intelligence Document learnings and share insights across the organization to inform broader product and marketing strategy Analyze, measure, and report on performance Build dashboards and reporting frameworks to measure mobile and web conversion performance Identify friction points and conversion drop-offs across mobile app install flows and website signup funnels Monitor competitive landscape and industry benchmarks to identify opportunities What You'll Bring:
10+ years of growth or performance marketing experience
with significant focus on mobile app growth and website conversion optimization Deep expertise in ASO and website CRO , including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel Hands-on experience with mobile measurement platforms
and analytics tools Strong analytical skills with proven ability to establish testing cultures
you design experiments, interpret data, and run rigorous programs that deliver measurable results Experience partnering with Product and Engineering
to implement tracking and optimize user experiences Creative problem-solver with bias for experimentation
you iterate constantly and aren't afraid to fail fast Experience marketing to non-technical audiences
(creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions Background in SaaS products, developer tools, AI-powered testing tools, or high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: Competitive Salary & Equity 401(k) Program with a 4% match Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Paid Parental, Medical, Caregiver Leave Commuter Benefits Monthly Wellness Stipend Autonomous Work Environment In Office Set-Up Reimbursement Flexible Time Off (FTO) + Holidays Quarterly Team Gatherings In Office Amenities To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators. As the first growth marketing hire focused on conversion optimization, you'll work directly with our Head of Growth Marketing and collaborate closely with Product, Engineering, Data Science, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 for both mobile and web properties. In This Role You Will:
Own mobile app growth and App Store Optimization (ASO) Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements Analyze performance data to continuously refine messaging, creative, and store listing elements Drive website conversion rate optimization (CRO) Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates Collaborate with Design and Content teams to develop and test high-performing landing page variations Build testing infrastructure and experimentation culture Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web Develop hypotheses based on data analysis, user research, and competitive intelligence Document learnings and share insights across the organization to inform broader product and marketing strategy Analyze, measure, and report on performance Build dashboards and reporting frameworks to measure mobile and web conversion performance Identify friction points and conversion drop-offs across mobile app install flows and website signup funnels Monitor competitive landscape and industry benchmarks to identify opportunities What You'll Bring:
10+ years of growth or performance marketing experience
with significant focus on mobile app growth and website conversion optimization Deep expertise in ASO and website CRO , including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel Hands-on experience with mobile measurement platforms
and analytics tools Strong analytical skills with proven ability to establish testing cultures
you design experiments, interpret data, and run rigorous programs that deliver measurable results Experience partnering with Product and Engineering
to implement tracking and optimize user experiences Creative problem-solver with bias for experimentation
you iterate constantly and aren't afraid to fail fast Experience marketing to non-technical audiences
(creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions Background in SaaS products, developer tools, AI-powered testing tools, or high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: Competitive Salary & Equity 401(k) Program with a 4% match Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Paid Parental, Medical, Caregiver Leave Commuter Benefits Monthly Wellness Stipend Autonomous Work Environment In Office Set-Up Reimbursement Flexible Time Off (FTO) + Holidays Quarterly Team Gatherings In Office Amenities To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.