Head Of DTC Marketing
MGA Entertainment, Los Angeles, CA, United States
VP, DTC & Consumer Engagement
MGA Entertainment is seeking a senior Direct-to-Consumer leader to help evolve how our iconic brands engage with consumers in owned and operated channels. The VP, DTC & Consumer Engagement will be responsible for leading brand-led DTC initiatives that strengthen direct relationships with consumers, deliver differentiated shopping and engagement experiences, and support key brand moments across MGA's global portfolio. This role sits at the intersection of brand, creativity, and commerce, and will work closely with cross-functional partners to ensure DTC efforts are aligned with broader business priorities. This is an opportunity for a strategic, consumer-first leader to shape how MGA shows up directly with fans, families, and collectorswhile operating in close partnership with retail, wholesale, and marketplace teams. Key Responsibilities DTC Strategy & Leadership Lead the development and execution of MGA's brand-led DTC initiatives across owned platforms Help define the role of DTC within MGA's broader go-to-market ecosystem, ensuring alignment with retail and wholesale partners Translate brand and marketing priorities into compelling DTC experiences and launches Consumer Experience & Engagement Oversee the evolution of MGA's DTC consumer experience, including site experience, content, merchandising, and launches Develop programs that deepen consumer engagement through storytelling, community, and owned channels (email, SMS, membership, etc.) Ensure DTC experiences reflect MGA's creativity, entertainment DNA, and brand standards Launches, Limited Releases & Special Initiatives Lead the planning and execution of limited releases, special collections, and key brand moments on DTC platforms Partner with Brand, Creative, and PR teams to bring launches to life with compelling narratives and integrated activation plans Support test-and-learn approaches to new formats, products, and engagement models Cross-Functional Collaboration Partner closely with Brand, Creative, PR, Sales, Licensing, Supply Chain, and Operations teams Ensure DTC initiatives complement retail strategies and support broader brand and commercial objectives Align calendars, messaging, and priorities across teams to deliver cohesive consumer experiences Performance, Insights & Optimization Establish performance metrics and dashboards to track DTC engagement, launch performance, and consumer behavior Use insights to refine experiences, improve future launches, and inform brand and product strategies Foster a culture of continuous learning and improvement across DTC initiatives Team & Operating Rhythm Build and lead a high-performing DTC team and/or agency partners as appropriate Establish clear operating rhythms, planning processes, and accountability across initiatives Collaborate with Finance and Operations to ensure disciplined execution and resource management What Success Looks Like Strong execution and performance of DTC launches and special initiatives Growth in direct consumer engagement, repeat purchase, and owned audience High-quality, differentiated DTC experiences that reflect MGA's brands and creativity Clear alignment and collaboration with retail and wholesale partners Actionable consumer insights that inform future brand, product, and marketing decisions Ideal Candidate Profile 10+ years of experience in DTC, consumer engagement, e-commerce, or brand-led commerce Experience working with consumer brands in fashion, lifestyle, entertainment, or trend-driven categories preferred Demonstrated success launching limited editions, special collections, or branded consumer experiences Strong cross-functional leadership skills with the ability to influence and align diverse teams Data-informed decision maker with a creative, consumer-first mindset Comfortable operating in fast-paced, evolving environments Why Join MGA MGA Entertainment is one of the world's most dynamic toy and entertainment companies, home to globally recognized brands including LOL Surprise!, Bratz, Little Tikes, Rainbow High, Miniverse, and more. This role offers a unique opportunity to help shape how MGA builds direct relationships with consumers, working across brands and functions to deliver meaningful, engaging, and innovative experiences. Salary:
$200,000.00 - $300,000.00 /year
MGA Entertainment is seeking a senior Direct-to-Consumer leader to help evolve how our iconic brands engage with consumers in owned and operated channels. The VP, DTC & Consumer Engagement will be responsible for leading brand-led DTC initiatives that strengthen direct relationships with consumers, deliver differentiated shopping and engagement experiences, and support key brand moments across MGA's global portfolio. This role sits at the intersection of brand, creativity, and commerce, and will work closely with cross-functional partners to ensure DTC efforts are aligned with broader business priorities. This is an opportunity for a strategic, consumer-first leader to shape how MGA shows up directly with fans, families, and collectorswhile operating in close partnership with retail, wholesale, and marketplace teams. Key Responsibilities DTC Strategy & Leadership Lead the development and execution of MGA's brand-led DTC initiatives across owned platforms Help define the role of DTC within MGA's broader go-to-market ecosystem, ensuring alignment with retail and wholesale partners Translate brand and marketing priorities into compelling DTC experiences and launches Consumer Experience & Engagement Oversee the evolution of MGA's DTC consumer experience, including site experience, content, merchandising, and launches Develop programs that deepen consumer engagement through storytelling, community, and owned channels (email, SMS, membership, etc.) Ensure DTC experiences reflect MGA's creativity, entertainment DNA, and brand standards Launches, Limited Releases & Special Initiatives Lead the planning and execution of limited releases, special collections, and key brand moments on DTC platforms Partner with Brand, Creative, and PR teams to bring launches to life with compelling narratives and integrated activation plans Support test-and-learn approaches to new formats, products, and engagement models Cross-Functional Collaboration Partner closely with Brand, Creative, PR, Sales, Licensing, Supply Chain, and Operations teams Ensure DTC initiatives complement retail strategies and support broader brand and commercial objectives Align calendars, messaging, and priorities across teams to deliver cohesive consumer experiences Performance, Insights & Optimization Establish performance metrics and dashboards to track DTC engagement, launch performance, and consumer behavior Use insights to refine experiences, improve future launches, and inform brand and product strategies Foster a culture of continuous learning and improvement across DTC initiatives Team & Operating Rhythm Build and lead a high-performing DTC team and/or agency partners as appropriate Establish clear operating rhythms, planning processes, and accountability across initiatives Collaborate with Finance and Operations to ensure disciplined execution and resource management What Success Looks Like Strong execution and performance of DTC launches and special initiatives Growth in direct consumer engagement, repeat purchase, and owned audience High-quality, differentiated DTC experiences that reflect MGA's brands and creativity Clear alignment and collaboration with retail and wholesale partners Actionable consumer insights that inform future brand, product, and marketing decisions Ideal Candidate Profile 10+ years of experience in DTC, consumer engagement, e-commerce, or brand-led commerce Experience working with consumer brands in fashion, lifestyle, entertainment, or trend-driven categories preferred Demonstrated success launching limited editions, special collections, or branded consumer experiences Strong cross-functional leadership skills with the ability to influence and align diverse teams Data-informed decision maker with a creative, consumer-first mindset Comfortable operating in fast-paced, evolving environments Why Join MGA MGA Entertainment is one of the world's most dynamic toy and entertainment companies, home to globally recognized brands including LOL Surprise!, Bratz, Little Tikes, Rainbow High, Miniverse, and more. This role offers a unique opportunity to help shape how MGA builds direct relationships with consumers, working across brands and functions to deliver meaningful, engaging, and innovative experiences. Salary:
$200,000.00 - $300,000.00 /year