Lifecycle Marketing & Community Manager
Shortbarrel Bourbon, Atlanta, GA, United States
Company Description
Shortbarrel, based in Atlanta and founded in 2020, is a fast-growing craft spirits company in the Southeast. We operate two distinct but complementary brands: Shortbarrel American Whiskey
— an award‑winning whiskey brand focused on blending, finishing, and innovation Old Fourth Distillery
— Atlanta’s first distillery since Prohibition, known for white spirits and locally inspired specialty whiskeys Built on authenticity, transparency, and innovation, we focus on delivering both exceptional products and measurable business performance. With a sophisticated direct‑to‑consumer (DTC) operation, Shortbarrel products are available in 48 states and stocked in retail locations across Georgia, Kentucky, Florida, Tennessee, and Texas. Role Overview
We’re hiring a
Lifecycle Marketing & Community Manager
to own all customer‑facing communication across the business. This role sits at the intersection of: Marketing Ecommerce Sales Customer Experience You will control how customers hear from us, engage with us, and ultimately convert. This is a
hands‑on, execution‑first role with direct revenue impact . Location & Structure
This role is
onsite at our Norcross distillery
five days per week for the first few months. This is intentional—everything happens here: Product development Content creation Launch execution Team collaboration After onboarding, there is flexibility for a hybrid schedule, but this is
not a fully remote role . Pace & Expectations
We operate around product releases, drops, and real‑time demand. Some weeks are steady. Others require: Rapid execution Real‑time communication Occasional early mornings, evenings, or weekend responsiveness If you prefer highly structured or slow‑moving environments, this role will not be a fit. What You’ll Own
Lifecycle Marketing (Email + SMS)
Own strategy and execution across email and SMS Build campaigns tied to product drops, releases, and storytelling Manage lifecycle flows (welcome, post‑purchase, retention, re‑engagement) Segment audiences and optimize performance Align messaging with inventory and sales activity Social Media & Content
Manage Instagram, Facebook, LinkedIn, and emerging platforms Create and publish content across both brands Engage daily with customers (comments, DMs, conversations) Translate product, process, and releases into content that converts Website & Ecommerce (Shopify)
Manage and update Shopify sites (products, landing pages, releases) Execute online launches and product drops Optimize conversion and user experience Align site experience with campaigns, email, and SMS Community (Shortlist Program)
Own and grow the Shortlist community Manage release access and communication Build engagement loops around exclusivity and early access Turn customers into repeat buyers and brand advocates Customer Experience
Respond to customer inquiries (email, DMs, order issues) Coordinate with fulfillment partners Ensure fast, clear, brand‑aligned communication Identify friction points and improve systems Sales Alignment
Partner directly with sales on: Market rollouts Product availability Launch timing and support Ensure messaging consistency across DTC and wholesale Support multi‑state releases with coordinated communication Ownership
This is not a coordination role. You will
own execution
across email, SMS, social, and site—and be expected to: Move quickly Build systems Improve performance without waiting for direction Who You Are
3–6+ years in marketing, lifecycle, ecommerce, or growth roles Strong operator—executes without hand‑holding Experience with: Email/SMS platforms (Klaviyo preferred) Shopify Strong writer with a clear, adaptable voice Understands both brand and conversion Comfortable managing multiple priorities in a fast‑moving environment Bonus:
Experience in spirits, CPG, or DTC What Makes This Role Different
You own the
entire communication layer , not just one channel Your work has
direct revenue impact You’re embedded in a fast‑growing, high‑momentum brand No corporate drag—this is a true build environment Who This Is NOT For
This role is not a fit if you’re looking to: Only manage social media Work fully remote Stay within a narrow job scope Avoid customer interaction This is for someone who wants to be close to the product, the customer, and the company’s growth. Compensation & Details
Competitive salary (based on experience) Atlanta‑based (in‑person required initially) Clear growth opportunity as the brands scale
#J-18808-Ljbffr
Shortbarrel, based in Atlanta and founded in 2020, is a fast-growing craft spirits company in the Southeast. We operate two distinct but complementary brands: Shortbarrel American Whiskey
— an award‑winning whiskey brand focused on blending, finishing, and innovation Old Fourth Distillery
— Atlanta’s first distillery since Prohibition, known for white spirits and locally inspired specialty whiskeys Built on authenticity, transparency, and innovation, we focus on delivering both exceptional products and measurable business performance. With a sophisticated direct‑to‑consumer (DTC) operation, Shortbarrel products are available in 48 states and stocked in retail locations across Georgia, Kentucky, Florida, Tennessee, and Texas. Role Overview
We’re hiring a
Lifecycle Marketing & Community Manager
to own all customer‑facing communication across the business. This role sits at the intersection of: Marketing Ecommerce Sales Customer Experience You will control how customers hear from us, engage with us, and ultimately convert. This is a
hands‑on, execution‑first role with direct revenue impact . Location & Structure
This role is
onsite at our Norcross distillery
five days per week for the first few months. This is intentional—everything happens here: Product development Content creation Launch execution Team collaboration After onboarding, there is flexibility for a hybrid schedule, but this is
not a fully remote role . Pace & Expectations
We operate around product releases, drops, and real‑time demand. Some weeks are steady. Others require: Rapid execution Real‑time communication Occasional early mornings, evenings, or weekend responsiveness If you prefer highly structured or slow‑moving environments, this role will not be a fit. What You’ll Own
Lifecycle Marketing (Email + SMS)
Own strategy and execution across email and SMS Build campaigns tied to product drops, releases, and storytelling Manage lifecycle flows (welcome, post‑purchase, retention, re‑engagement) Segment audiences and optimize performance Align messaging with inventory and sales activity Social Media & Content
Manage Instagram, Facebook, LinkedIn, and emerging platforms Create and publish content across both brands Engage daily with customers (comments, DMs, conversations) Translate product, process, and releases into content that converts Website & Ecommerce (Shopify)
Manage and update Shopify sites (products, landing pages, releases) Execute online launches and product drops Optimize conversion and user experience Align site experience with campaigns, email, and SMS Community (Shortlist Program)
Own and grow the Shortlist community Manage release access and communication Build engagement loops around exclusivity and early access Turn customers into repeat buyers and brand advocates Customer Experience
Respond to customer inquiries (email, DMs, order issues) Coordinate with fulfillment partners Ensure fast, clear, brand‑aligned communication Identify friction points and improve systems Sales Alignment
Partner directly with sales on: Market rollouts Product availability Launch timing and support Ensure messaging consistency across DTC and wholesale Support multi‑state releases with coordinated communication Ownership
This is not a coordination role. You will
own execution
across email, SMS, social, and site—and be expected to: Move quickly Build systems Improve performance without waiting for direction Who You Are
3–6+ years in marketing, lifecycle, ecommerce, or growth roles Strong operator—executes without hand‑holding Experience with: Email/SMS platforms (Klaviyo preferred) Shopify Strong writer with a clear, adaptable voice Understands both brand and conversion Comfortable managing multiple priorities in a fast‑moving environment Bonus:
Experience in spirits, CPG, or DTC What Makes This Role Different
You own the
entire communication layer , not just one channel Your work has
direct revenue impact You’re embedded in a fast‑growing, high‑momentum brand No corporate drag—this is a true build environment Who This Is NOT For
This role is not a fit if you’re looking to: Only manage social media Work fully remote Stay within a narrow job scope Avoid customer interaction This is for someone who wants to be close to the product, the customer, and the company’s growth. Compensation & Details
Competitive salary (based on experience) Atlanta‑based (in‑person required initially) Clear growth opportunity as the brands scale
#J-18808-Ljbffr